At this point in your career as a business person, have you already identified the prospects who are most likely to become good, profitable customers and the ones who will not? Do you specifically know why your customers decide to purchase from you as well as why...

Branding is a very important aspect in the marketing circle. It has the power to push your business forward, giving you a competitive edge. A strong and well-defined brand will result in an increase in sales, customer loyalty, brand value, and most importantly, the...

In a modern, digital world that currently revolves around the use of tablets, smartphones and laptops, it’s very challenging to think in an offline sense. Both traditional and offline marketing still have their clear advantages, but the method of choice for your...

A business operating amidst a competitive industry makes good use of attraction marketing in order to maximize selling potentials. This technique enables a potential customer to see what you are offering them and how it can actually be of benefit to them before making...

In 2008, an analyst at Kleiner Perkins Caufield Byers made a bold prediction. "Mobile to overtake fixed Internet access by 2014. According to the latest report from comScore, we’re way past the mobile tipping point. It’s not whether mobile marketing is important, it’s...

Here’s the top ten apps for mobile devices, ranging from getting the scoop on local businesses to trying the best new restaurant in town to visiting a new city and looking for the best place to get a haircut. Want to know the closest coffee shop or gas station? When...

According to Google their “Near Me” Search feature has doubled this year as people turn more and more to find local businesses with their mobile devices. Google released this information last week when they launched a new mobile ad product designed specifically around...

. In an effort to make setting up and launching advertising campaigns easier Twitter has revamped its advertising interface outlining five major goals for marketers with clear campaign objects and step-by-step instructions. They are: Acquiring more followers - Why get...

Social media plays a huge role in connecting and reaching out to your audience. Even though Facebook has driven some users away with their recent shift to a paid-only format for marketing and advertising, it can still be a very useful marketing tool. One of the most...

Choosing colors is very important for any business. In fact, it is very important in a lot of ways that you may be unfamiliar with, especially with regard to your marketing efforts. Color is a very important aspect that you need to keep in mind as you choose your...

Advertising campaigns, once limited to radio, print and T.V., have evolved to include the internet. Modern technology has introduced the power of the World Wide Web through smart phones and social media platforms. These days, marketers have many methods of advertising...

There’s a debate going on within the marketing industry. The debate is between defenders of time tested email marketing and those defending the newer online strategy, social media. The question asked is: Which is actually better – email marketing or social media...

This question might come as a surprise to you. How well do you know the customers that you are serving? Perhaps you’ve already made your assumptions when it comes to demographics, sales history and buying habits. However, how about hard data? Assumptions can lead to...

If you have a business, and you are taking advantage of modern technologies online, one of the most important things that you need to have is an email list. As a matter of fact, if you do not have one, you are actually making a very big mistake. Of course, you may...

There is a tested and proven way to reach more potential customers, directly communicating with your target market and making you stand out against your competition. It is not through the use of digital methods such as social media sites like Facebook, Twitter or...

In his classic novel 1984, George Orwell famously coined the phrase “Big Brother is watching you.” Little did he know that in the 70 years since the book’s publication, that has almost literally become true. In Orwell’s sci-fi novel, people were monitored by TVs in...

We’ve known for years that a data breach or hack can cost a business everywhere from thousands to tens of millions of dollars. For example, the infamous hack of Target and its credit card users cost $191 million. Thankfully for the company, they had insurance which...

  Every time you get on social media and share a photo or search for some random question on a search engine, your information is being stored. It is saved, sorted and circulated so your information is then being shared with lots of unexpected places that you are...

Why a Marketing Strategy Matters No plan = NO Customers. Bottom line is that your literal bottom line will suffer both short term and long term unless you are able to determine which types of marketing mediums and channels are best suited to your brand and audience....

  Believe it or not, the name of your business, in large part, lays the foundation for the future success or failure of the brand. Your business’s name is what developers your target audience’s first impression of your company, and as they say, you only get one...