To Cloud or Not to Cloud? That is the Question.

A few years ago, a new term hit the tech world—“the cloud.” Since then, it has become one of the biggest technology game-changers, while at the same time also being one that many people don’t completely understand. But one thing that your business needs to do is...

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Hybrid Cloud: The Best of Both Worlds

Many people are currently agonizing over the decision to switch their computer system over to a cloud-computing environment. Some are concerned about the security issues or the privacy problems. Others are worried about connectivity and what happens when the cloud...

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Why should I have a newsletter? Who cares what I’m up to?

When it comes to marketing campaigns, a newsletter isn’t likely the first idea that comes to mind. However, despite its reputation as a “boring” or antiquated tool, newsletters can offer a unique way to connect, communicate with and sell to, your customer base. Heck,...

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The Magic of Leave-Behinds: Leaving Lasting Impressions

We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...

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3 Tips on How to Protect Your Computer from Hackers

For many people, theft goes beyond the actual loss of an item. It’s painful because of the loss of privacy and the invasion that it constitutes. But when the stolen item is a laptop or tablet, that invasion of privacy can go much deeper. It’s possible that if your...

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Top Concerns for IT Directors in 2018

When you look back at 2017 and see all the Internet nightmares that occurred, it’s easy to see why IT directors have had their blood pressure steadily rise. Last year saw the rise of ransomware, including the WannaCry hack that impacted everything from businesses to...

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Advertising on Facebook – is it as effective as I’ve heard?

When it comes to paid advertising online, you only have two MAJOR options: Facebook Ads and AdWords. Which one is better? There’s no universal answer to that question. The only way to decide which platform is a better fit for you is by defining your needs as clearly...

Social Media Management tips and tricks

In June 2017, Facebook’s monthly user count passed the two billion mark — that’s over 1/4 of the global population. Social media as a whole is growing at a tremendous pace, and more businesses are starting to take notice of its potential in the advertising world. As...

Importance of Analytics for Businesses Big and Small

For most businesses, the top priority is offering valuable products and services to their consumers. The best way to do this is to stay ahead of their competition and keep innovating. In the past, companies would use flawed, time-consuming models to gauge how their...

Could Your Boss Be Banned from Snooping on Your Social Media?

When social media became the hottest trend about ten years ago, it opened up a proverbial can of worms that many people are still trying to get a grasp on. One of the issues that has come up is how employers use social media to make decisions in a company, such as...

Where Do Cyber Threats Come From? From All Sides.

We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A recent speech from FBI Director Christopher A. Wray emphasized that these cyber threats are "coming at us from...

Could Convenience Cost Your Company Security?

New technology is always promising the ease of use and convenience that this breakthrough will offer.  Unfortunately, for every step forward in convenience, there seems to be another step backward when it comes to headaches for IT professionals. This is true with...

You’ve Decided the Cloud Is for You – What’s Next?

It’s a major step that any IT director has to take, but once you’ve decided the cloud is right for you, there are a few steps you absolutely have to take. You are going to need to sit down with your team and discuss the timeline for the switchover, and just how you...

Performance Driven Dashboards

Performance Driven Dashboards

Drive supply chain and manufacturing performance and optimization Few industries are as competitive as manufacturing and supply chain management. And in today’s market, competing on a global scale is imperative to long term growth and prosperity. The key to optimizing...

Dashboards: Critical, Yet Often Missing Components of Success

Dashboards: Critical, Yet Often Missing Components of Success

In today’s competitive landscape, being able to make intelligent, data driven decisions across all departments of your organization is critical to operating at peak levels of performance. Yet for many departmental heads, this data simply isn’t accessible, or readable...

The Importance of Keeping Web and Mobile Sites Optimized

1. Better Search Engine Ranking and Visibility In April of 2015, Google decided to finally put their foot down regarding websites that ignored the needs of mobile users. Websites that met their mobile-friendly design guidelines would get a ranking boost for all mobile...

Startup Tips for Small Business Professionals

Make a business plan Having an idea is one thing, but having a legitimate business plan is another story. A proper business plan gives you a significant advantage. So how do you make a business plan? In simple terms, a business plan is the written description of your...

Uncanny Targeted Advertising: Are You Being Stalked By Advertisers?

In his landmark novel 1984, George Orwell famously declared, “Big Brother is watching you.”  These days, it’s easy to become a little paranoid with all of the talk of hacking and spying in the news.  For years, we’ve accepted the fact that if we browse on Amazon for a...

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Easily Create Entertaining Videos for Promotions

Easily Create Entertaining Videos for Promotions

Video content is shared on Facebook more than any other post type, averaging 89.5 shares per video. Creating a video to promote your golf course seems difficult or unapproachable if you don’t have experience. It doesn’t have to be difficult if you find a decent tool...

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Up Social Media Activity with Hootsuite

  What stands in the way of your golf course having success with social media? The short answer to this question is staying active – posting like crazy! Hootsuite can help you do just that, and it doesn’t’ cost anything. It will let you integrate all your social...

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Marketing Using the Five Senses

Here’s a marketing test involving research participants that yielded some very interesting results. Marketing professor Raj Raghunathan and Ph.D. student Szu-Chi performed a study of two chickens and here’s what happened. The Test Participants were given two photos to...

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Why You Should Be Using Call Tracking – Right Now!

Before you can reap the benefits of call tracking, first you need to understand what it is and how it works. What is Call Tracking Call tracking is a technique used in digital marketing to track which marketing channels generate calls. Call tracking is not unique to...

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Google Changes Presentation of URLS On Mobile Devices

  Google’s changing things up on mobile devices again. This time it’s the way that URLs are displayed on mobile devices. As part of this new launch, Google will make these two changes: The website name will be used instead of the domain name The URL structure...

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GFQ Article – When To Know You Need Help

There’s a saying:, “Entrepreneurs are the only people who work 80 hour weeks to avoid working 40 hour weeks”  How true is that! When you first start your business it’s only natural that you’ll want to do things yourself for several reasons. You’re in Start-Up Mode and...

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Google Plans To Penalize Doorway Pages

Google announced an upcoming change in their ranking algorithm for “doorway pages” and are advising users to stop using them. What are doorway pages? They are special pages designed to help a website rank for a particular keyword or phrase that has very little to do...

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Viewability Standards for Mobile Ads

Facebook, in conjunction with MRC, IAB and Nielsen are working on establishing viewability standards for mobile ads and hopefully these standards will help to define the difference between an ad impression served and an ad impression viewed. Why is the distinction...

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When Branding Fails

Brands fail, sometimes in pretty big ways and other times drip, by slow drip; but one thing is for sure, it happens more often than we think.  Just why do customers lose that lovin' feelin' for a brand and why do loyal customers leave and go elsewhere? As the...

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Advertising on Facebook– Why Spend the Money?

Social media plays a huge role in connecting and reaching out to your audience. Even though Facebook has driven some users away with their recent shift to a paid-only format for marketing and advertising, it can still be a very useful marketing tool. One of the most...

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Mobilegeddon Is Just Beginning

Question: What is Mobilegeddon? Answer: Google’s recent April 2015 update to rank mobile-friendly sites higher in mobile searches with the launch of their new search algorithm. Question: What’s behind the name? Answer: It’s called Mobilegeddon because many feared the...

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Do You Need A CRM System?

Customer Relationship Management Software, more commonly referred to as CRM Software – Is this something you need? It depends. Do you work in sales or marketing? Is it important for you to track your interactions with current and future customers?  Do you keep track...

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Why You Need A Responsive Site More Than Ever

There are more mobile devices on Earth than people! And that number is expected to continue to grow at this crazy-fast pace. If you want to capture this market share (and why wouldn’t you?) then you need to make sure your website looks good on multiple devices. That’s...

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Google Is Having a Bad Day

Mid-April of this year, Bing reached their all-time high of the Search market share in the U.S. with 20% of the market share. Both, Yahoo and Google experienced a slight decrease with Bing's gains. These results come from recent analysis of the U.S. desktop search...

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Marketing Using the Five Senses

Here’s a marketing test involving research participants that yielded some very interesting results. Marketing professor Raj Raghunathan and Ph.D. student Szu-Chi performed a study of two chickens and here’s what happened. The Test Participants were given two photos to...

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Get in tune with your prospects using Answer The Public

Get in tune with your prospects using Answer The Public

Knowing what questions your prospects are asking about your niche can help you produce better content, and help you rank better in search engines. For a while now one way to do this was to type in a keyword, and take note of what would come up in Google suggestions. A...

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How to Research your Competitors with iSpionage

How to Research your Competitors with iSpionage

If you’re thinking about starting a Pay Per Click campaign, or you’re looking to improve your organic ranking in search engines, the place to start is competitor research. Looking at the keywords your competitors put money into, or rank for, can help you be much more...

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