Why You Should Document Your Network System

Why You Should Document Your Network System

For many of us in the IT world, we enjoy working on computers, building networks, designing programs, and implementing new systems. But when it comes to the “paperwork” side of the business, many of us tend to lag behind and let those tasks fall between the cracks....

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Backup Horror Stories

Backup Horror Stories

Ask someone to name something scary, and chances are you'll hear about fears of spiders, snakes, or creepy clowns. But in today’s society, with cybercrime on the rise, you’ll probably also find “loss of computer data” on that list of fears. We’ve become so reliant on...

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How to Protect Your Data from a Natural Disaster

How to Protect Your Data from a Natural Disaster

As 2017 comes to a close, many of us will remember the slate of natural disasters that have hit the country over the last 12 months. From hurricanes in the fall that hit Texas, Louisiana, Florida, and Puerto Rico to wildfires blazing out of control in California,...

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4 Ways to Protect Your Company From a Cyber Attack

4 Ways to Protect Your Company From a Cyber Attack

There is an old saying that a chain is only as strong as its weakest link. That is definitely the way it works for cyber security. Unfortunately, many employees in some companies have proven themselves to be the weak link in their network security chain. Staying one...

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Is Your Printer Spying On You? Yes, It Might Be

Is Your Printer Spying On You? Yes, It Might Be

Ask any IT specialist what the most aggravating part of their job is and it probably won’t be foreign hackers or incompetent users who think they know more than they really do. No, chances are that their biggest nightmare is a little device that most of us take for...

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Equifax Has More Than One Bad Day

Equifax Has More Than One Bad Day

One of the biggest problems with all of the media attention given to corporate hacking is that after a while it almost becomes blasé. We become so used to hearing about yet another online invasion that has left customer data in jeopardy that we almost start to think...

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Tips on How to Protect Your Identity after the Equifax Hack

Tips on How to Protect Your Identity after the Equifax Hack

All the high-profile hacks in 2017 made it difficult to keep track of how severe and widespread many of the hacks actually were. Certainly one of the most troubling was the Equifax hack – it was one of the largest to date and involved a credit agency that people...

Are All Hackers Monsters? The Answer Will Surprise You

Are All Hackers Monsters? The Answer Will Surprise You

Ask the average person to describe a hacker or “cybercriminal,” and chances are you would probably get a stereotype straight out of Hollywood: a guy with a vaguely Eastern European accent sitting in a cramped, dark room, dressed like the Unabomber or an extra from Mr....

How Will Net Neutrality Affect Me?

How Will Net Neutrality Affect Me?

As the New Year begins, one of the biggest topics in the tech field is net neutrality. After the FCC voted to end net neutrality in December, the Internet erupted with a variety of theories as to what would happen to Internet access in the coming year. As with most...

3 Easy Steps to Avoid Being Victim of Email Phishing Scams

3 Easy Steps to Avoid Being Victim of Email Phishing Scams

Fraudulent emails are a reality for each of us. These fake emails are attempts by hackers to gain access to your email and personal information. Stories of stolen identity as well as attempts (sometimes successful) to hack business networks and servers have been...

How Mailsploit Just Made Phishing Easier

How Mailsploit Just Made Phishing Easier

Ever since the first email was sent through the Internet, people have been trying to find a way to make the most money off the revolutionary technological advancement. Soon after that, nefarious individuals tried to find a way to take advantage of this through illegal...

The Advantages of Using a Boutique Agency Vs. Marketing Firm

The Advantages of Using a Boutique Agency Vs. Marketing Firm

In Sydney Pollack’s 1995 film "Sabrina," Julia Ormond reminds Harrison Ford, “More is not always better, Linus.  Sometimes it’s just more.” The same applies when comparing a large marketing firm with a boutique agency. Some people reason that a large firm has more...

Why You Should Document Your Network System

Why You Should Document Your Network System

For many of us in the IT world, we enjoy working on computers, building networks, designing programs, and implementing new systems. But when it comes to the “paperwork” side of the business, many of us tend to lag behind and let those tasks fall between the cracks....

5 Ways to Protect Your Data on Facebook

5 Ways to Protect Your Data on Facebook

The recent testimony of Mark Zuckerberg, CEO of Facebook, before congressional investigators has only underscored what many of us have known for a while—social media can be potentially dangerous when it comes to the data that is being collected on you by outside...

What is GDPR and How Does It Affect You?

What is GDPR and How Does It Affect You?

In the last decade, data has become king, and one of the biggest issues for cyber security experts has been protecting that data. With several high-profile hacks including the Equifax breach, it is obvious that hackers are targeting data storehouses in an attempt to...

Advertising on Facebook – is it as effective as I’ve heard?

Advertising on Facebook – is it as effective as I’ve heard?

When it comes to paid advertising online, you only have two MAJOR options: Facebook Ads and AdWords. Which one is better? There’s no universal answer to that question. The only way to decide which platform is a better fit for you is by defining your needs as clearly...

Social Media Management tips and tricks

Social Media Management tips and tricks

In June 2017, Facebook’s monthly user count passed the two billion mark — that’s over 1/4 of the global population. Social media as a whole is growing at a tremendous pace, and more businesses are starting to take notice of its potential in the advertising world. As...

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Up Social Media Activity with Hootsuite

Up Social Media Activity with Hootsuite

  What stands in the way of your golf course having success with social media? The short answer to this question is staying active – posting like crazy! Hootsuite can help you do just that, and it doesn’t’ cost anything. It will let you integrate all your social...

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How to Determine Your PPC Budget

How to Determine Your PPC Budget

For many companies, they ignore the important step of establishing a budget for their PPC strategy.  Some companies think that as long as they're making money, all is good, so we’ll just spend, spend, spend. But budgeting is the real key to a successful PPC campaign....

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Is PPC Advertising Right for Your Business?

Is PPC Advertising Right for Your Business?

If you want to improve exposure to your target audience and drive more traffic to your website you should seriously consider a Pay per click (PPC) advertising campaign. PPC is an effective way to reach the top positions in Google without spending a lot of time and...

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Happy Holidays from the Grafique Team

Happy Holidays from the Grafique Team

We hope we put a smile on your face.  2014 has been a wonderful year of growth for us.  We’ve added new members to our team and have redesigned our website with a new, fresh face.  We hope you like it as much as we do. As we approach the holiday season and the...

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How to Prove Social Media Marketing is Profitable

How to Prove Social Media Marketing is Profitable

Before you can begin to build your social media strategy your website should be filled with interesting and compelling content (blog posts, videos, webinars, eBooks, and whitepapers).  Why is that important?  When used properly social media can extend the reach of...

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Why You Should Outsource Your Marketing

Why You Should Outsource Your Marketing

It is already common practice to outsource development, accounting, customer service, and other areas of your business because it’s been found to save money/time on overhead, commitment, recruiting time, training time, and expenses that come with a full-time staff....

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Google Promoting Mobile-Friendly Websites

Google Promoting Mobile-Friendly Websites

Starting on November 18, 2014 Google started to add a “mobile-friendly” label to mobile search results which they expect to roll out globally over the next few weeks. What makes a site ‘mobile friendly’? According to Google, a page can qualify for the...

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Happy Thanksgiving!

Thanksgiving is a time for feasting, football, and family, and sometimes frustration. After shopping in long lines, missed flight connections, lost luggage, recipes that flopped, and relatives who can get under your skin, who couldn't use a few laughs on Turkey Day?...

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Does Website Chat Work?

Does Website Chat Work?

You’ve all seen them and most of you have probably used them under certain circumstances and conditions. We’re talking about popup web chats, also called live chats. Consider this.  What makes you want to begin the chat on some websites and you can’t close the window...

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Google Sends Out Warnings For Mobile-Unfriendly Websites

Google Sends Out Warnings For Mobile-Unfriendly Websites

Google now has a new warning message they are displaying on websites that are not optimized for mobile use.  How is your site?  Have you received a warning like the one below? Hey, it’s not pretty! But we can help. Right now, these messages are really just a warning...

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How To Build An Email List

How To Build An Email List

Great, you’ve completed reading our Email 101 blog post and now you want to build an email list.  That’s good news because building an email list is one of the cheapest, most cost-effective ways to start communicating with potential customers. If you’ve been doing...

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Why Negative Keywords Are So Important For Your Campaign

Why Negative Keywords Are So Important For Your Campaign

Even if you’ve never developed an Adwords campaign, chances are you have a pretty good idea how Adword works.   If not, here’s AdWords 101 in two sentences: AdWords works like an auction, and the way you get your ad in front of interested audiences is by bidding on...

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Email Marketing 101

Email Marketing 101

Besides picking up the phone and cold calling, an email provides you the most direct line of communication for conversion to sales.  In fact, according to the Direct Marketing Association when you want to move from conversation to commerce, the art of drafting a good...

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How Small Businesses Can Build their Brand

How Small Businesses Can Build their Brand

Things are changing in the SEO and SEM world in 2015. The days of small, no-name companies ranking on top through the use of keyword optimization, link building and page optimization is no longer achievable. Today, small businesses need to spend more time building...

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Adwords vs. Bingads; Which to Choose?

Adwords vs. Bingads; Which to Choose?

When most businesses think of starting a PPC campaign the first thing that comes to mind is Google AdWords.  That’s because with owning 67% of the market share for PPC campaigns, Google Adwords is the leading choice for most businesses. It also boasts significantly...

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How to Determine Your PPC Budget

How to Determine Your PPC Budget

For many companies, they ignore the important step of establishing a budget for their PPC strategy.  Some companies think that as long as they're making money, all is good, so we’ll just spend, spend, spend. But budgeting is the real key to a successful PPC campaign....

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Yes, we are still talking about mobile!

Yes, we are still talking about mobile!

In 2008, an analyst at Kleiner Perkins Caufield Byers made a bold prediction. "Mobile to overtake fixed Internet access by 2014. According to the latest report from comScore, we’re way past the mobile tipping point. It’s not whether mobile marketing is important, it’s...

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Top 10 apps for mobile

Top 10 apps for mobile

Here’s the top ten apps for mobile devices, ranging from getting the scoop on local businesses to trying the best new restaurant in town to visiting a new city and looking for the best place to get a haircut. Want to know the closest coffee shop or gas station? When...

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“Near Me” searches are on the rise

“Near Me” searches are on the rise

According to Google their “Near Me” Search feature has doubled this year as people turn more and more to find local businesses with their mobile devices. Google released this information last week when they launched a new mobile ad product designed specifically around...

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Twitter Advertising – New Five Step Advertising Interface

Twitter Advertising – New Five Step Advertising Interface

In an effort to make setting up and launching advertising campaigns easier Twitter has revamped its advertising interface outlining five major goals for marketers with clear campaign objects and step-by-step instructions. They are: Acquiring more followers - Why get...

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Advertising on Facebook– Why Spend the Money?

Advertising on Facebook– Why Spend the Money?

Social media plays a huge role in connecting and reaching out to your audience. Even though Facebook has driven some users away with their recent shift to a paid-only format for marketing and advertising, it can still be a very useful marketing tool. One of the most...

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