Small Town Marketing vs Big City Promotions
Marketing in a small town is much different than doing so in a large city. Most marketing advice you’ll find online comes from those living or targeting markets in big cities. As such, their advice doesn’t always translate well for those looking to promote in smaller...
Is Your Router Infected? Russian Hackers Target Routers
Another recent cyber attack has hit the Internet, but this time the targets are not computers, but network routers themselves. Russian hackers “Fancy Bear” are believed to be behind this attack which would make it the second big hack they are affiliated with after...
June Roundup: 15 Favorite Social Media Marketing Tips for Your Small Business
1. Most Small Business Marketers Don’t Know if Facebook Efforts Are Working Despite the fact that 92% of small businesses agree that social media is important for their business AND that the majority use Facebook for their social media marketing, most also report that...
Your Brand’s Voice: Formal, fun, or somewhere in the middle
Brands are most effective and notable when they have a unique, consistent and resonating voice that connects with their target audience. This voice is rooted in their implementations across platforms, in their public relations, in the communication with their...
Could You Be Cyber-Attacked While in the Hospital?
We have heard quite a bit about the dangers of cyber attacks. Specifically, though, most of these stories center around hacking personal information such as social security numbers, checking accounts, and credit card numbers. Identity theft and ruining your credit...
Is Your Child At Risk Using Disney Apps?
When you send your child out in the world, be it to school or outings with friends, you hope that they will be safe and protected. To that end, many parents are buying smartphones for their children at a younger and younger age. The rationale is that if the child...
10 Benefits of having a Company Website for your Small Business
If you aim to grow your brand, having a website is no longer optional in today’s marketplace. And while having a website can put your small business globally on the map, it’s just as vital for those SMBs operating locally. Adweek reports that over 81% of consumers...
As Cities Become Smarter, Does Your Information Become More Vulnerable?
Information gathering and data collection have reached an all time high. Besides the online repositories of your personal information, there are now more and more physical objects that are collecting this information for government officials to utilize. In many...
May Roundup: 16 Organization Tips for Your Small Business
1.You should have a Google my business profile Millions of people use Google Search as their first step when looking for goods or services. With a GMB created, you can ensure that they see the correct information. You can make sure that your business is getting a...
Ways to Secure Home Wi-fi and Warnings about Sharing Passwords
Most people spend a lot of time making sure their computers have proper virus protection and security but there’s often something forgotten. The wi-fi router and it’s security. It’s often out of sight and out of mind after the initial install. Not updating your wi-fi...
15 Tips on how to promote small businesses with Facebook
What is a Digital Dashboard – and why you need one more than ever
In this age of technology, everything has gone digital….from the measuring tapes to the thermostat in your home. But despite this trend, some legacy business systems have failed to keep pace, relying on outdated PDF, Excel, CSV and other reporting mechanisms to...
Performance Driven Dashboards
Drive supply chain and manufacturing performance and optimization Few industries are as competitive as manufacturing and supply chain management. And in today’s market, competing on a global scale is imperative to long term growth and prosperity. The key to optimizing...
Dashboards: Critical, Yet Often Missing Components of Success
In today’s competitive landscape, being able to make intelligent, data driven decisions across all departments of your organization is critical to operating at peak levels of performance. Yet for many departmental heads, this data simply isn’t accessible, or readable...
The Importance of Keeping Web and Mobile Sites Optimized
1. Better Search Engine Ranking and Visibility In April of 2015, Google decided to finally put their foot down regarding websites that ignored the needs of mobile users. Websites that met their mobile-friendly design guidelines would get a ranking boost for all mobile...
Startup Tips for Small Business Professionals
Make a business plan Having an idea is one thing, but having a legitimate business plan is another story. A proper business plan gives you a significant advantage. So how do you make a business plan? In simple terms, a business plan is the written description of your...
Uncanny Targeted Advertising: Are You Being Stalked By Advertisers?
In his landmark novel 1984, George Orwell famously declared, “Big Brother is watching you.” These days, it’s easy to become a little paranoid with all of the talk of hacking and spying in the news. For years, we’ve accepted the fact that if we browse on Amazon for a...
Virtual Desktops for Increased Security and Lower Costs
Virtual Desktops for Increased Security and Lower Costs Twitter and Square’s CEO, Jack Dorsey, is tackling the issue of how businesses do business in the time of unprecedented economic and health upheaval. He instituted a new policy, along this remote working line,...
Where do Cyber Threats Come From? From All Sides.
We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A speech from FBI Director Christopher A. Wray emphasized that these cyber threats are “coming at us from all...
As Cities Become Smarter, Does Your Information Become More Vulnerable?
Information gathering and data collection have reached an all time high. Besides the online repositories of your personal information, there are now more and more physical objects that are collecting this information for government officials to utilize. In many...
Could Convenience Cost Your Company Security?
New technology is always promising the ease of use and convenience that this breakthrough will offer. Unfortunately, for every step forward in convenience, there seems to be another step backward when it comes to headaches for IT professionals. This is true with...
Mobile App Cybersecurity: Your Phone is Putting You At Risk
If you think your mobile app is safe to download just because it comes from Google or Apple stores, think again. A staggering report has shown that 85% of all mobile apps violate some form of safety standard. These had at least one security flaw out of the Open Web...
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How Digital Marketing Affects Consumer Behavior
Digital marketing and its disruption are here and opening new opportunities for businesses to expand and reach an even larger audience. Where we’ve come from In the last 20 years, we’ve moved from getting our news and advertising in measured doses from TV and...
Digital Marketing vs. Traditional Marketing
Should a business spend its marketing budget on traditional marketing, with its long and successful heritage, or digital marketing, a relative newcomer? Or does a blended approach make the most sense? Print was the first form of traditional marketing If you don’t...
Using Facebook to Market Your Small Business
Facebook is the most widely used social media platform for businesses and as many as 41 percent of small businesses in the U.S. use it as part of their marketing strategy. However, a lot of business owners have reported that their efforts are not as effective as they...
How to Bring More Customers in to Your Local Business
In order for any business to earn a share of the marketplace, there are four critical areas they need to work on: Engage, Grow, Increase, and Results. Engage You need to be able to engage your audience (in this case your potential customers). We can assist in...
Local Promotion Guide
In this day and age, having an online presence can be the best thing you do for your business. People search for what they need through search engines, typing in certain keywords to help them find businesses or services in their area. This is where local SEO...
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4 Ways to Protect Your Company From a Cyber Attack
There is an old saying that a chain is only as strong as its weakest link. That is definitely the way it works for cyber security. Unfortunately, many employees in some companies have proven themselves to be the weak link in their network security chain. Staying one...
Hackers Can Easily Steal Your Biometrics to Gain Access to Your Bank Accounts
For years, television and movies have suggested that the future of computer security lies in biometrics. How many films have you seen where someone has used their fingerprints or a retinal scan to open up a bank vault? Of course, for every time you saw this in a...
‘Grey’s Anatomy’ Covers the Cyber Threats Facing Hospitals
You would think that the last place to learn about the latest cyber threats facing the healthcare industry would be the television show "Grey’s Anatomy." But a recent episode of the hit show focused on a topic that has become a legitimate issue at hospitals...
Is Your Printer Spying On You? Yes, It Might Be
Ask any IT specialist what the most aggravating part of their job is and it probably won’t be foreign hackers or incompetent users who think they know more than they really do. No, chances are that their biggest nightmare is a little device that most of us take for...
Equifax Has More Than One Bad Day
One of the biggest problems with all of the media attention given to corporate hacking is that after a while it almost becomes blasé. We become so used to hearing about yet another online invasion that has left customer data in jeopardy that we almost start to think...
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Tools Tuesday: Cut Social Media Management Time by 90 Percent
If you’re not already using DrumUp to save time on social media management, we highly recommend it. Login with any of your social media accounts, and choose keywords relevant to golf/golf courses. At this point, it gets nuts. DrumUp comes back with articles, videos,...
7 Successful Facebook Ads
Facebook is still the first name in social media. Although there may be newer trends in social media marketing, Facebook is still the tried and true gold standard for most people. However, there are a variety of ads that work best if you’re trying to market your...
5 Free Facebook Ads Management Software
Facebook is not just the biggest social media site on the planet. It’s also one of the hottest ways for marketers to get their ads across to a wide variety of people. From national campaigns to local ads, Facebook is the future of marketing. As it stands, Facebook...
Why Choosing Colors for Your Brand Matters
Choosing colors is very important for any business. In fact, it is very important in a lot of ways that you may be unfamiliar with, especially with regard to your marketing efforts. Color is a very important aspect that you need to keep in mind as you choose your...
Email Marketing or Direct-Mail Marketing: Which Works Best for Your Company?
Advertising campaigns, once limited to radio, print and T.V., have evolved to include the internet. Modern technology has introduced the power of the World Wide Web through smart phones and social media platforms. These days, marketers have many methods of advertising...
Email Marketing vs. Social Media Marketing
There’s a debate going on within the marketing industry. The debate is between defenders of time tested email marketing and those defending the newer online strategy, social media. The question asked is: Which is actually better – email marketing or social media...
Do You Know Your Customers?
This question might come as a surprise to you. How well do you know the customers that you are serving? Perhaps you’ve already made your assumptions when it comes to demographics, sales history and buying habits. However, how about hard data? Assumptions can lead to...
Is Your Business Building an Email List? It Should Be!
If you have a business, and you are taking advantage of modern technologies online, one of the most important things that you need to have is an email list. As a matter of fact, if you do not have one, you are actually making a very big mistake. Of course, you may...
Direct Mail is Not Dead
There is a tested and proven way to reach more potential customers, directly communicating with your target market and making you stand out against your competition. It is not through the use of digital methods such as social media sites like Facebook, Twitter or...
Could Your Boss Be Banned from Snooping on Your Social Media?
When social media became the hottest trend about ten years ago, it opened up a proverbial can of worms that many people are still trying to get a grasp on. One of the issues that has come up is how employers use social media to make decisions in a company, such as...
Could The Next Hurricane Harvey Flood Your Inbox?
Many Americans sat helpless as we watched the devastation that has recently hit the southern parts of the country. This started with Hurricane Harvey in Texas and Louisiana. Hurricane Irma then hit the Southeast and Hurricane Maria devastated multiple areas,...
Get in tune with your prospects using Answer The Public
Knowing what questions your prospects are asking about your niche can help you produce better content, and help you rank better in search engines. For a while now one way to do this was to type in a keyword, and take note of what would come up in Google suggestions. A...
How to Research your Competitors with iSpionage
If you’re thinking about starting a Pay Per Click campaign, or you’re looking to improve your organic ranking in search engines, the place to start is competitor research. Looking at the keywords your competitors put money into, or rank for, can help you be much more...
Get More Engagement From Your Social Media Photo Shares Using Canva
By and large, image posts perform best on nearly every social media network. The need to be able to quickly design an image to help reach your audience is more necessary than ever. If you don’t have a team handling your social media marketing, you can make more than...
Finding content for your social media pages a struggle? This week’s tool can help.
After a while of keeping your audience engaged, perhaps having a couple of successful posts, you start to realize that finding good content to share on social media is a constant up-hill battle. It’s not easy to get or keep your business relevant on social media....
Find Out What Works On Top Performing Facebook Pages With SumoRank
It’s high time we introduce a tool that will help you make sense of Facebook metrics, to improve overall Facebook marketing efforts. We all need to know what days are best for posting, what times are best for posting, what type of content is best received by our...
Tools Tuesday: Cut Social Media Management Time by 90 Percent
If you’re not already using DrumUp to save time on social media management, we highly recommend it. Login with any of your social media accounts, and choose keywords relevant to golf/golf courses. At this point, it gets nuts. DrumUp comes back with articles, videos,...
Where do Cyber Threats Come From? From All Sides.
We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A speech from FBI Director Christopher A. Wray emphasized that these cyber threats are “coming at us from all...
As Cities Become Smarter, Does Your Information Become More Vulnerable?
Information gathering and data collection have reached an all time high. Besides the online repositories of your personal information, there are now more and more physical objects that are collecting this information for government officials to utilize. In many...
Could Convenience Cost Your Company Security?
New technology is always promising the ease of use and convenience that this breakthrough will offer. Unfortunately, for every step forward in convenience, there seems to be another step backward when it comes to headaches for IT professionals. This is true with...
Mobile App Cybersecurity: Your Phone is Putting You At Risk
If you think your mobile app is safe to download just because it comes from Google or Apple stores, think again. A staggering report has shown that 85% of all mobile apps violate some form of safety standard. These had at least one security flaw out of the Open Web...
AI’s Role in Cybersecurity: The Role Humans Will Play
Twenty years ago, the idea of a car that drove itself would be considered in the realm of science fiction, right up there with time-traveling DeLoreans from Back to the Future. But now, self-driving cars are looking to change the way we drive, becoming...