Why You Should Document Your Network System

For many of us in the IT world, we enjoy working on computers, building networks, designing programs, and implementing new systems. But when it comes to the “paperwork” side of the business, many of us tend to lag behind and let those tasks fall between the cracks....

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Backup Horror Stories

Ask someone to name something scary, and chances are you'll hear about fears of spiders, snakes, or creepy clowns. But in today’s society, with cybercrime on the rise, you’ll probably also find “loss of computer data” on that list of fears. We’ve become so reliant on...

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How to Protect Your Data from a Natural Disaster

As 2017 comes to a close, many of us will remember the slate of natural disasters that have hit the country over the last 12 months. From hurricanes in the fall that hit Texas, Louisiana, Florida, and Puerto Rico to wildfires blazing out of control in California,...

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4 Ways to Protect Your Company From a Cyber Attack

There is an old saying that a chain is only as strong as its weakest link. That is definitely the way it works for cyber security. Unfortunately, many employees in some companies have proven themselves to be the weak link in their network security chain. Staying one...

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Is Your Printer Spying On You? Yes, It Might Be

Ask any IT specialist what the most aggravating part of their job is and it probably won’t be foreign hackers or incompetent users who think they know more than they really do. No, chances are that their biggest nightmare is a little device that most of us take for...

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Equifax Has More Than One Bad Day

One of the biggest problems with all of the media attention given to corporate hacking is that after a while it almost becomes blasé. We become so used to hearing about yet another online invasion that has left customer data in jeopardy that we almost start to think...

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Top Concerns for IT Directors in 2018

When you look back at 2017 and see all the Internet nightmares that occurred, it’s easy to see why IT directors have had their blood pressure steadily rise. Last year saw the rise of ransomware, including the WannaCry hack that impacted everything from businesses to...

How to Improve Your Business with Email Marketing

Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...

2017 Saw More Cyber Attacks Than Ever Before

The year 2017 seems to have broken all kinds of records, from movie ticket sales to digital downloads. But one concerning trend was that 2017 saw more cyber attacks than any other year before it. This yearly increase is a trend that has been ongoing for about the last...

Tips on How to Protect Your Identity after the Equifax Hack

All the high-profile hacks in 2017 made it difficult to keep track of how severe and widespread many of the hacks actually were. Certainly one of the most troubling was the Equifax hack – it was one of the largest to date and involved a credit agency that people...

Are All Hackers Monsters? The Answer Will Surprise You

Ask the average person to describe a hacker or “cybercriminal,” and chances are you would probably get a stereotype straight out of Hollywood: a guy with a vaguely Eastern European accent sitting in a cramped, dark room, dressed like the Unabomber or an extra from Mr....

How Will Net Neutrality Affect Me?

As the New Year begins, one of the biggest topics in the tech field is net neutrality. After the FCC voted to end net neutrality in December, the Internet erupted with a variety of theories as to what would happen to Internet access in the coming year. As with most...

3 Easy Steps to Avoid Being Victim of Email Phishing Scams

Fraudulent emails are a reality for each of us. These fake emails are attempts by hackers to gain access to your email and personal information. Stories of stolen identity as well as attempts (sometimes successful) to hack business networks and servers have been...

Is Your Child At Risk Using Disney Apps?

When you send your child out in the world, be it to school or outings with friends, you hope that they will be safe and protected.  To that end, many parents are buying smartphones for their children at a younger and younger age.  The rationale is that if the child...

10 Benefits of having a Company Website for your Small Business

If you aim to grow your brand, having a website is no longer optional in today’s marketplace. And while having a website can put your small business globally on the map, it’s just as vital for those SMBs operating locally. Adweek reports that over 81% of consumers...

May Roundup: 16 Organization Tips for Your Small Business

1.You should have a Google my business profile Millions of people use Google Search as their first step when looking for goods or services. With a GMB created, you can ensure that they see the correct information. You can make sure that your business is getting a...

Is Your Email Host Catching All The Malicious Malware?

For many of us in the business and technology fields, emails can be our lifeline.  Unfortunately, hackers also realize this and they are doing everything they can to subvert our emails and use them against us to infiltrate our networks.  That’s why we rely on our...

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Is PPC Advertising Right for Your Business?

If you want to improve exposure to your target audience and drive more traffic to your website you should seriously consider a Pay per click (PPC) advertising campaign. PPC is an effective way to reach the top positions in Google without spending a lot of time and...

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Happy Holidays from the Grafique Team

We hope we put a smile on your face.  2014 has been a wonderful year of growth for us.  We’ve added new members to our team and have redesigned our website with a new, fresh face.  We hope you like it as much as we do. As we approach the holiday season and the...

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How to Prove Social Media Marketing is Profitable

Before you can begin to build your social media strategy your website should be filled with interesting and compelling content (blog posts, videos, webinars, eBooks, and whitepapers).  Why is that important?  When used properly social media can extend the reach of...

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Why You Should Outsource Your Marketing

It is already common practice to outsource development, accounting, customer service, and other areas of your business because it’s been found to save money/time on overhead, commitment, recruiting time, training time, and expenses that come with a full-time staff....

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Google Promoting Mobile-Friendly Websites

Starting on November 18, 2014 Google started to add a “mobile-friendly” label to mobile search results which they expect to roll out globally over the next few weeks. What makes a site ‘mobile friendly’? According to Google, a page can qualify for the...

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Happy Thanksgiving!

Thanksgiving is a time for feasting, football, and family, and sometimes frustration. After shopping in long lines, missed flight connections, lost luggage, recipes that flopped, and relatives who can get under your skin, who couldn't use a few laughs on Turkey Day?...

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Google Likes Long Form Content

The mantra ‘Content is King’ has not changed but the desired length of the content may have. Google understands how easy it is for webmasters to slap together a 400-word blog post and then optimize it for a keyword or two. Google is looking for and rewarding sites...

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How To Make Your Company Look Big With Social Media

Have you ever thought about how people perceive your company? If you work out of your home many people won’t give you the time of day.  But there’s ways you can appear bigger than you really are with social media. Secret Entourage has collected 50 ideas to make your...

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Does Website Chat Work?

You’ve all seen them and most of you have probably used them under certain circumstances and conditions. We’re talking about popup web chats, also called live chats. Consider this.  What makes you want to begin the chat on some websites and you can’t close the window...

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Google Sends Out Warnings For Mobile-Unfriendly Websites

Google now has a new warning message they are displaying on websites that are not optimized for mobile use.  How is your site?  Have you received a warning like the one below? Hey, it’s not pretty! But we can help. Right now, these messages are really just a warning...

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How To Build An Email List

Great, you’ve completed reading our Email 101 blog post and now you want to build an email list.  That’s good news because building an email list is one of the cheapest, most cost-effective ways to start communicating with potential customers. If you’ve been doing...

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Why Negative Keywords Are So Important For Your Campaign

Even if you’ve never developed an Adwords campaign, chances are you have a pretty good idea how Adword works.   If not, here’s AdWords 101 in two sentences: AdWords works like an auction, and the way you get your ad in front of interested audiences is by bidding on...

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Email Marketing 101

Besides picking up the phone and cold calling, an email provides you the most direct line of communication for conversion to sales.  In fact, according to the Direct Marketing Association when you want to move from conversation to commerce, the art of drafting a good...

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How Small Businesses Can Build their Brand

Things are changing in the SEO and SEM world in 2015. The days of small, no-name companies ranking on top through the use of keyword optimization, link building and page optimization is no longer achievable. Today, small businesses need to spend more time building...

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Adwords vs. Bingads; Which to Choose?

When most businesses think of starting a PPC campaign the first thing that comes to mind is Google AdWords.  That’s because with owning 67% of the market share for PPC campaigns, Google Adwords is the leading choice for most businesses. It also boasts significantly...

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Email Marketing vs. Social Media Marketing

There’s a debate going on within the marketing industry. The debate is between defenders of time tested email marketing and those defending the newer online strategy, social media. The question asked is: Which is actually better – email marketing or social media...

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Do You Know Your Customers?

This question might come as a surprise to you. How well do you know the customers that you are serving? Perhaps you’ve already made your assumptions when it comes to demographics, sales history and buying habits. However, how about hard data? Assumptions can lead to...

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Is Your Business Building an Email List? It Should Be!

If you have a business, and you are taking advantage of modern technologies online, one of the most important things that you need to have is an email list. As a matter of fact, if you do not have one, you are actually making a very big mistake. Of course, you may...

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Direct Mail is Not Dead

There is a tested and proven way to reach more potential customers, directly communicating with your target market and making you stand out against your competition. It is not through the use of digital methods such as social media sites like Facebook, Twitter or...

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