What are the Spectre and Meltdown vulnerabilities, and how will they affect you?
You may have already heard about a serious flaw in computer chips that is affecting both Windows and Apple equipment. In the past few weeks, the main story in the technology and computer field has been about two potentially serious vulnerabilities that have been...
How Mailsploit Just Made Phishing Easier
Ever since the first email was sent through the Internet, people have been trying to find a way to make the most money off the revolutionary technological advancement. Soon after that, nefarious individuals tried to find a way to take advantage of this through illegal...
The Advantages of Using a Boutique Agency Vs. Marketing Firm
In Sydney Pollack’s 1995 film "Sabrina," Julia Ormond reminds Harrison Ford, “More is not always better, Linus. Sometimes it’s just more.” The same applies when comparing a large marketing firm with a boutique agency. Some people reason that a large firm has more...
Why You Should Document Your Network System
For many of us in the IT world, we enjoy working on computers, building networks, designing programs, and implementing new systems. But when it comes to the “paperwork” side of the business, many of us tend to lag behind and let those tasks fall between the cracks....
Backup Horror Stories
Ask someone to name something scary, and chances are you'll hear about fears of spiders, snakes, or creepy clowns. But in today’s society, with cybercrime on the rise, you’ll probably also find “loss of computer data” on that list of fears. We’ve become so reliant on...
How to Protect Your Data from a Natural Disaster
As 2017 comes to a close, many of us will remember the slate of natural disasters that have hit the country over the last 12 months. From hurricanes in the fall that hit Texas, Louisiana, Florida, and Puerto Rico to wildfires blazing out of control in California,...
4 Ways to Protect Your Company From a Cyber Attack
There is an old saying that a chain is only as strong as its weakest link. That is definitely the way it works for cyber security. Unfortunately, many employees in some companies have proven themselves to be the weak link in their network security chain. Staying one...
Hackers Can Easily Steal Your Biometrics to Gain Access to Your Bank Accounts
For years, television and movies have suggested that the future of computer security lies in biometrics. How many films have you seen where someone has used their fingerprints or a retinal scan to open up a bank vault? Of course, for every time you saw this in a...
‘Grey’s Anatomy’ Covers the Cyber Threats Facing Hospitals
You would think that the last place to learn about the latest cyber threats facing the healthcare industry would be the television show "Grey’s Anatomy." But a recent episode of the hit show focused on a topic that has become a legitimate issue at hospitals...
The Magic of Leave-Behinds: Leaving Lasting Impressions
We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...
Customer Reviews, an Essential Component to your Business Strategy
Customer reviews have become an integral part of marketing, consumer influence and branding. The principal of social proof is alive and well, with over 75% of purchases being influenced by some type of social influence. The opinions of real people who have actually...
3 Tips on How to Protect Your Computer from Hackers
For many people, theft goes beyond the actual loss of an item. It’s painful because of the loss of privacy and the invasion that it constitutes. But when the stolen item is a laptop or tablet, that invasion of privacy can go much deeper. It’s possible that if your...
Top Concerns for IT Directors in 2018
When you look back at 2017 and see all the Internet nightmares that occurred, it’s easy to see why IT directors have had their blood pressure steadily rise. Last year saw the rise of ransomware, including the WannaCry hack that impacted everything from businesses to...
How to Improve Your Business with Email Marketing
Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...
2017 Saw More Cyber Attacks Than Ever Before
The year 2017 seems to have broken all kinds of records, from movie ticket sales to digital downloads. But one concerning trend was that 2017 saw more cyber attacks than any other year before it. This yearly increase is a trend that has been ongoing for about the last...
Tips on How to Protect Your Identity after the Equifax Hack
All the high-profile hacks in 2017 made it difficult to keep track of how severe and widespread many of the hacks actually were. Certainly one of the most troubling was the Equifax hack – it was one of the largest to date and involved a credit agency that people...
Are All Hackers Monsters? The Answer Will Surprise You
Ask the average person to describe a hacker or “cybercriminal,” and chances are you would probably get a stereotype straight out of Hollywood: a guy with a vaguely Eastern European accent sitting in a cramped, dark room, dressed like the Unabomber or an extra from Mr....
June Roundup: 15 Favorite Social Media Marketing Tips for Your Small Business
1. Most Small Business Marketers Don’t Know if Facebook Efforts Are Working Despite the fact that 92% of small businesses agree that social media is important for their business AND that the majority use Facebook for their social media marketing, most also report that...
Your Brand’s Voice: Formal, fun, or somewhere in the middle
Brands are most effective and notable when they have a unique, consistent and resonating voice that connects with their target audience. This voice is rooted in their implementations across platforms, in their public relations, in the communication with their...
Could You Be Cyber-Attacked While in the Hospital?
We have heard quite a bit about the dangers of cyber attacks. Specifically, though, most of these stories center around hacking personal information such as social security numbers, checking accounts, and credit card numbers. Identity theft and ruining your credit...
Is Your Child At Risk Using Disney Apps?
When you send your child out in the world, be it to school or outings with friends, you hope that they will be safe and protected. To that end, many parents are buying smartphones for their children at a younger and younger age. The rationale is that if the child...
10 Benefits of having a Company Website for your Small Business
If you aim to grow your brand, having a website is no longer optional in today’s marketplace. And while having a website can put your small business globally on the map, it’s just as vital for those SMBs operating locally. Adweek reports that over 81% of consumers...
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
How Small Businesses Can Build their Brand
Things are changing in the SEO and SEM world in 2015. The days of small, no-name companies ranking on top through the use of keyword optimization, link building and page optimization is no longer achievable. Today, small businesses need to spend more time building...
Adwords vs. Bingads; Which to Choose?
When most businesses think of starting a PPC campaign the first thing that comes to mind is Google AdWords. That’s because with owning 67% of the market share for PPC campaigns, Google Adwords is the leading choice for most businesses. It also boasts significantly...
How to Determine Your PPC Budget
For many companies, they ignore the important step of establishing a budget for their PPC strategy. Some companies think that as long as they're making money, all is good, so we’ll just spend, spend, spend. But budgeting is the real key to a successful PPC campaign....
Microsoft’s “Bad Code” Update Brings Yahoo and Bing to Standstill
Finally! Mobile assistants Siri and Cortana got some well-deserved time off last Friday when Yahoo Inc and Microsoft Corp search engines were brought to a standstill after Microsoft released an update with a snippet of bad code that caused servers to crash. Although...
Is PPC Advertising Right for Your Business?
If you want to improve exposure to your target audience and drive more traffic to your website you should seriously consider a Pay per click (PPC) advertising campaign. PPC is an effective way to reach the top positions in Google without spending a lot of time and...
Happy Holidays from the Grafique Team
We hope we put a smile on your face. 2014 has been a wonderful year of growth for us. We’ve added new members to our team and have redesigned our website with a new, fresh face. We hope you like it as much as we do. As we approach the holiday season and the...
How to Prove Social Media Marketing is Profitable
Before you can begin to build your social media strategy your website should be filled with interesting and compelling content (blog posts, videos, webinars, eBooks, and whitepapers). Why is that important? When used properly social media can extend the reach of...
Having Generic Keywords On The First Page Doesn’t Guarantee Sales/Clicks To Your Website
People seem to think just because they have a keyword or key phrase on the first page of Google that it automatically means people will buy their product/service. That isn't the case. Generic keywords, also called short keywords, are words or phrases with a relatively...
Why You Should Outsource Your Marketing
It is already common practice to outsource development, accounting, customer service, and other areas of your business because it’s been found to save money/time on overhead, commitment, recruiting time, training time, and expenses that come with a full-time staff....
Viewability Standards for Mobile Ads
Facebook, in conjunction with MRC, IAB and Nielsen are working on establishing viewability standards for mobile ads and hopefully these standards will help to define the difference between an ad impression served and an ad impression viewed. Why is the distinction...
Search Engine Journal Explains the Latest PPC Trends and What You Need to Know
According to SEJ’s report some of the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers during 2015. Many changes have to do with shifting trends in the search and PPC industries, and will alter the current strategies used...
When Branding Fails
Brands fail, sometimes in pretty big ways and other times drip, by slow drip; but one thing is for sure, it happens more often than we think. Just why do customers lose that lovin' feelin' for a brand and why do loyal customers leave and go elsewhere? As the...
How To Make Your Company Look Big With Social Media
Have you ever thought about how people perceive your company? If you work out of your home many people won’t give you the time of day. But there’s ways you can appear bigger than you really are with social media. Secret Entourage has collected 50 ideas to make your...
Does Website Chat Work?
You’ve all seen them and most of you have probably used them under certain circumstances and conditions. We’re talking about popup web chats, also called live chats. Consider this. What makes you want to begin the chat on some websites and you can’t close the window...
Google Sends Out Warnings For Mobile-Unfriendly Websites
Google now has a new warning message they are displaying on websites that are not optimized for mobile use. How is your site? Have you received a warning like the one below? Hey, it’s not pretty! But we can help. Right now, these messages are really just a warning...
How To Build An Email List
Great, you’ve completed reading our Email 101 blog post and now you want to build an email list. That’s good news because building an email list is one of the cheapest, most cost-effective ways to start communicating with potential customers. If you’ve been doing...
Why Negative Keywords Are So Important For Your Campaign
Even if you’ve never developed an Adwords campaign, chances are you have a pretty good idea how Adword works. If not, here’s AdWords 101 in two sentences: AdWords works like an auction, and the way you get your ad in front of interested audiences is by bidding on...
5 Free Facebook Ads Management Software
Facebook is not just the biggest social media site on the planet. It’s also one of the hottest ways for marketers to get their ads across to a wide variety of people. From national campaigns to local ads, Facebook is the future of marketing. As it stands,...
Why Choosing Colors for Your Brand Matters
Choosing colors is very important for any business. In fact, it is very important in a lot of ways that you may be unfamiliar with, especially with regard to your marketing efforts. Color is a very important aspect that you need to keep in mind as you choose your...
Email Marketing or Direct-Mail Marketing: Which Works Best for Your Company?
Advertising campaigns, once limited to radio, print and T.V., have evolved to include the internet. Modern technology has introduced the power of the World Wide Web through smart phones and social media platforms. These days, marketers have many methods of advertising...
Email Marketing vs. Social Media Marketing
There’s a debate going on within the marketing industry. The debate is between defenders of time tested email marketing and those defending the newer online strategy, social media. The question asked is: Which is actually better – email marketing or social media...
Do You Know Your Customers?
This question might come as a surprise to you. How well do you know the customers that you are serving? Perhaps you’ve already made your assumptions when it comes to demographics, sales history and buying habits. However, how about hard data? Assumptions can lead to...