Question: What is Mobilegeddon? Answer: Google’s recent April 2015 update to rank mobile-friendly sites higher in mobile searches with the launch of their new search algorithm. Question: What’s behind the name? Answer: It’s called Mobilegeddon because many feared the...

Customer Relationship Management Software, more commonly referred to as CRM Software – Is this something you need? It depends. Do you work in sales or marketing? Is it important for you to track your interactions with current and future customers?  Do you keep track...

There are more mobile devices on Earth than people! And that number is expected to continue to grow at this crazy-fast pace. If you want to capture this market share (and why wouldn’t you?) then you need to make sure your website looks good on multiple devices. That’s...

Website Architecture The first thing to ask any developer you’re considering to build a new website for you is this: Are you going to build my website with search engines in mind?  While Search Engine Optimization and Search Engine Marketing can help a website rank...

Mid-April of this year, Bing reached their all-time high of the Search market share in the U.S. with 20% of the market share. Both, Yahoo and Google experienced a slight decrease with Bing's gains. These results come from recent analysis of the U.S. desktop search...

Here’s a marketing test involving research participants that yielded some very interesting results. Marketing professor Raj Raghunathan and Ph.D. student Szu-Chi performed a study of two chickens and here’s what happened. The Test Participants were given two photos to...

Before you can reap the benefits of call tracking, first you need to understand what it is and how it works. What is Call Tracking Call tracking is a technique used in digital marketing to track which marketing channels generate calls. Call tracking is not unique to...

Google’s changing things up on mobile devices again. This time it’s the way that URLs are displayed on mobile devices. As part of this new launch, Google will make these two changes: The website name will be used instead of the domain name The URL structure will be...

There’s a saying:, “Entrepreneurs are the only people who work 80 hour weeks to avoid working 40 hour weeks”  How true is that! When you first start your business it’s only natural that you’ll want to do things yourself for several reasons. You’re in Start-Up Mode and...

At this point in your career as a business person, have you already identified the prospects who are most likely to become good, profitable customers and the ones who will not? Do you specifically know why your customers decide to purchase from you as well as why...

Branding is a very important aspect in the marketing circle. It has the power to push your business forward, giving you a competitive edge. A strong and well-defined brand will result in an increase in sales, customer loyalty, brand value, and most importantly, the...

In a modern, digital world that currently revolves around the use of tablets, smartphones and laptops, it’s very challenging to think in an offline sense. Both traditional and offline marketing still have their clear advantages, but the method of choice for your...

A business operating amidst a competitive industry makes good use of attraction marketing in order to maximize selling potentials. This technique enables a potential customer to see what you are offering them and how it can actually be of benefit to them before making...

In 2008, an analyst at Kleiner Perkins Caufield Byers made a bold prediction. "Mobile to overtake fixed Internet access by 2014. According to the latest report from comScore, we’re way past the mobile tipping point. It’s not whether mobile marketing is important, it’s...

Here’s the top ten apps for mobile devices, ranging from getting the scoop on local businesses to trying the best new restaurant in town to visiting a new city and looking for the best place to get a haircut. Want to know the closest coffee shop or gas station? When...

According to Google their “Near Me” Search feature has doubled this year as people turn more and more to find local businesses with their mobile devices. Google released this information last week when they launched a new mobile ad product designed specifically around...

. In an effort to make setting up and launching advertising campaigns easier Twitter has revamped its advertising interface outlining five major goals for marketers with clear campaign objects and step-by-step instructions. They are: Acquiring more followers - Why get...

We’ve all been there before. Your computer starts slowing down or freezing up, and you’re forced to throw your hands up in frustration, call tech support, or, perhaps, restart your machine? Opting for tech support often results in you waiting on hold for what feels...

Bring up the word “cookies” and most people’s minds drift to grandma’s famous chocolate chip recipe right out of the oven. But in the context of the internet, browsers and computers, “cookies” take on a whole different meaning altogether. Cookie, as you’ll come to...

Despite all of the advancements in marketing strategies, word of mouth is still one of the most powerful tools for getting the word out about your business and closing more deals. With the rise of social media networks and digital business channels at our disposal,...

Today, we’ve become addicted to Internet access at all times of the day or night. If you walk into any restaurant, bar, coffee shop or shopping mall, you’ll see dozens of people attached to their electronic devices. It has become so common place that when we go...

Think of the Internet as the actual physical world outside. You wouldn’t let your young children run around without supervision outside of your home or your street. For parents with teens, the supervision may loosen, but you still won’t allow them to visit bars or the...