Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
How much should I be spending on marketing?
Have you ever wondered why your competitor is enjoying better growth even if your product or services are superior to his? The answer lies in your marketing strategy. The quality of a product or service matter only if they are able to reach the customer and a good...
What’s the Difference between Operational and Executive Dashboards?
Business Intelligence (BI) has become a critical factor in gaining a competitive edge. It includes certain strategies and technologies that are leveraged to analyze business performance through data analysis. However, no matter how optimal your BI process is, the...
Using Retargeting Ads on Social Media
Gone are the days when customers would visit your shop with the intention to actually pay for your services. Now the shops have turned into websites and customers have become window shoppers. It’s no more about getting them on your website or impressing them with your...
How to be a Data-Driven Executive
It’s no secret that with the advent of the Internet, the world has become data-centric. Data plays the most crucial role in defining the extent of success for every organization. Whether it is the analysis of your organization’s performance or it is the critical data...
Cyberattacks: Not a matter of if but when
It is an inescapable fact that when it comes to your privacy, there is always a bullseye on your back. Considering the comprehensive use of computer networks in the modern era of technology to maintain your privacy and your confidential data, this bullseye is actually...
Virtual Desktops for Increased Security and Lower Costs
Virtual Desktops for Increased Security and Lower Costs Twitter and Square’s CEO, Jack Dorsey, is tackling the issue of how businesses do business in the time of unprecedented economic and health upheaval. He instituted a new policy, along this remote working line,...
Where do Cyber Threats Come From? From All Sides.
We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A speech from FBI Director Christopher A. Wray emphasized that these cyber threats are “coming at us from all...
Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
How much should I be spending on marketing?
Have you ever wondered why your competitor is enjoying better growth even if your product or services are superior to his? The answer lies in your marketing strategy. The quality of a product or service matter only if they are able to reach the customer and a good...
What’s the Difference between Operational and Executive Dashboards?
Business Intelligence (BI) has become a critical factor in gaining a competitive edge. It includes certain strategies and technologies that are leveraged to analyze business performance through data analysis. However, no matter how optimal your BI process is, the...
Using Retargeting Ads on Social Media
Gone are the days when customers would visit your shop with the intention to actually pay for your services. Now the shops have turned into websites and customers have become window shoppers. It’s no more about getting them on your website or impressing them with your...
How to be a Data-Driven Executive
It’s no secret that with the advent of the Internet, the world has become data-centric. Data plays the most crucial role in defining the extent of success for every organization. Whether it is the analysis of your organization’s performance or it is the critical data...
Cyberattacks: Not a matter of if but when
It is an inescapable fact that when it comes to your privacy, there is always a bullseye on your back. Considering the comprehensive use of computer networks in the modern era of technology to maintain your privacy and your confidential data, this bullseye is actually...
Virtual Desktops for Increased Security and Lower Costs
Virtual Desktops for Increased Security and Lower Costs Twitter and Square’s CEO, Jack Dorsey, is tackling the issue of how businesses do business in the time of unprecedented economic and health upheaval. He instituted a new policy, along this remote working line,...
Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
How much should I be spending on marketing?
Have you ever wondered why your competitor is enjoying better growth even if your product or services are superior to his? The answer lies in your marketing strategy. The quality of a product or service matter only if they are able to reach the customer and a good...
What’s the Difference between Operational and Executive Dashboards?
Business Intelligence (BI) has become a critical factor in gaining a competitive edge. It includes certain strategies and technologies that are leveraged to analyze business performance through data analysis. However, no matter how optimal your BI process is, the...
Using Retargeting Ads on Social Media
Gone are the days when customers would visit your shop with the intention to actually pay for your services. Now the shops have turned into websites and customers have become window shoppers. It’s no more about getting them on your website or impressing them with your...
What is a Digital Dashboard – and why you need one more than ever
In this age of technology, everything has gone digital….from the measuring tapes to the thermostat in your home. But despite this trend, some legacy business systems have failed to keep pace, relying on outdated PDF, Excel, CSV and other reporting mechanisms to...
Performance Driven Dashboards
Drive supply chain and manufacturing performance and optimization Few industries are as competitive as manufacturing and supply chain management. And in today’s market, competing on a global scale is imperative to long term growth and prosperity. The key to optimizing...
Dashboards: Critical, Yet Often Missing Components of Success
In today’s competitive landscape, being able to make intelligent, data driven decisions across all departments of your organization is critical to operating at peak levels of performance. Yet for many departmental heads, this data simply isn’t accessible, or readable...
What is a Digital Dashboard – and why you need one more than ever
In this age of technology, everything has gone digital….from the measuring tapes to the thermostat in your home. But despite this trend, some legacy business systems have failed to keep pace, relying on outdated PDF, Excel, CSV and other reporting mechanisms to...
Performance Driven Dashboards
Drive supply chain and manufacturing performance and optimization Few industries are as competitive as manufacturing and supply chain management. And in today’s market, competing on a global scale is imperative to long term growth and prosperity. The key to optimizing...
Dashboards: Critical, Yet Often Missing Components of Success
In today’s competitive landscape, being able to make intelligent, data driven decisions across all departments of your organization is critical to operating at peak levels of performance. Yet for many departmental heads, this data simply isn’t accessible, or readable...
What is a Digital Dashboard – and why you need one more than ever
In this age of technology, everything has gone digital….from the measuring tapes to the thermostat in your home. But despite this trend, some legacy business systems have failed to keep pace, relying on outdated PDF, Excel, CSV and other reporting mechanisms to...
Performance Driven Dashboards
Drive supply chain and manufacturing performance and optimization Few industries are as competitive as manufacturing and supply chain management. And in today’s market, competing on a global scale is imperative to long term growth and prosperity. The key to optimizing...
Dashboards: Critical, Yet Often Missing Components of Success
In today’s competitive landscape, being able to make intelligent, data driven decisions across all departments of your organization is critical to operating at peak levels of performance. Yet for many departmental heads, this data simply isn’t accessible, or readable...
Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
15 Tips on how to promote small businesses with Facebook
1. How to Promote Your Facebook Business Page for Free Once you get your Facebook page up and running, the next thing you need to do is to invite friends and family to “Like” the page. Inviting friends and family to like your page is advantageous because...
The Importance of Keeping Web and Mobile Sites Optimized
1. Better Search Engine Ranking and Visibility In April of 2015, Google decided to finally put their foot down regarding websites that ignored the needs of mobile users. Websites that met their mobile-friendly design guidelines would get a ranking boost for all mobile...
Startup Tips for Small Business Professionals
Make a business plan Having an idea is one thing, but having a legitimate business plan is another story. A proper business plan gives you a significant advantage. So how do you make a business plan? In simple terms, a business plan is the written description of your...
Uncanny Targeted Advertising: Are You Being Stalked By Advertisers?
In his landmark novel 1984, George Orwell famously declared, “Big Brother is watching you.” These days, it’s easy to become a little paranoid with all of the talk of hacking and spying in the news. For years, we’ve accepted the fact that if we browse on Amazon for a...
Small Town Marketing vs Big City Promotions
Marketing in a small town is much different than doing so in a large city. Most marketing advice you’ll find online comes from those living or targeting markets in big cities. As such, their advice doesn’t always translate well for those looking to promote in smaller...
June Roundup: 15 Favorite Social Media Marketing Tips for Your Small Business
1. Most Small Business Marketers Don’t Know if Facebook Efforts Are Working Despite the fact that 92% of small businesses agree that social media is important for their business AND that the majority use Facebook for their social media marketing, most also report that...
Your Brand’s Voice: Formal, fun, or somewhere in the middle
Brands are most effective and notable when they have a unique, consistent and resonating voice that connects with their target audience. This voice is rooted in their implementations across platforms, in their public relations, in the communication with their...
Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
15 Tips on how to promote small businesses with Facebook
1. How to Promote Your Facebook Business Page for Free Once you get your Facebook page up and running, the next thing you need to do is to invite friends and family to “Like” the page. Inviting friends and family to like your page is advantageous because...
The Importance of Keeping Web and Mobile Sites Optimized
1. Better Search Engine Ranking and Visibility In April of 2015, Google decided to finally put their foot down regarding websites that ignored the needs of mobile users. Websites that met their mobile-friendly design guidelines would get a ranking boost for all mobile...
Startup Tips for Small Business Professionals
Make a business plan Having an idea is one thing, but having a legitimate business plan is another story. A proper business plan gives you a significant advantage. So how do you make a business plan? In simple terms, a business plan is the written description of your...
Uncanny Targeted Advertising: Are You Being Stalked By Advertisers?
In his landmark novel 1984, George Orwell famously declared, “Big Brother is watching you.” These days, it’s easy to become a little paranoid with all of the talk of hacking and spying in the news. For years, we’ve accepted the fact that if we browse on Amazon for a...
Small Town Marketing vs Big City Promotions
Marketing in a small town is much different than doing so in a large city. Most marketing advice you’ll find online comes from those living or targeting markets in big cities. As such, their advice doesn’t always translate well for those looking to promote in smaller...
June Roundup: 15 Favorite Social Media Marketing Tips for Your Small Business
1. Most Small Business Marketers Don’t Know if Facebook Efforts Are Working Despite the fact that 92% of small businesses agree that social media is important for their business AND that the majority use Facebook for their social media marketing, most also report that...
Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
15 Tips on how to promote small businesses with Facebook
1. How to Promote Your Facebook Business Page for Free Once you get your Facebook page up and running, the next thing you need to do is to invite friends and family to “Like” the page. Inviting friends and family to like your page is advantageous because...
The Importance of Keeping Web and Mobile Sites Optimized
1. Better Search Engine Ranking and Visibility In April of 2015, Google decided to finally put their foot down regarding websites that ignored the needs of mobile users. Websites that met their mobile-friendly design guidelines would get a ranking boost for all mobile...
Startup Tips for Small Business Professionals
Make a business plan Having an idea is one thing, but having a legitimate business plan is another story. A proper business plan gives you a significant advantage. So how do you make a business plan? In simple terms, a business plan is the written description of your...
Small Business Website Metrics You Need
RadiusBridge Explores The Top 5 Metrics You Should Be Tracking For Your Small Business For small and big businesses, it is important to keep track of some website metrics from day one using preferred business reporting software. The reports generated by the software...
Informational Tech And Your Business
How Important Is Information Technology Management And Why Does Your Business Need It? IT management or information technology simply refers to the process of making your technology work for you better. In essence, IT management allows you make the best of your...
Is Your Router Infected? Russian Hackers Target Routers
Another recent cyber attack has hit the Internet, but this time the targets are not computers, but network routers themselves. Russian hackers “Fancy Bear” are believed to be behind this attack which would make it the second big hack they are affiliated with after...
Could You Be Cyber-Attacked While in the Hospital?
We have heard quite a bit about the dangers of cyber attacks. Specifically, though, most of these stories center around hacking personal information such as social security numbers, checking accounts, and credit card numbers. Identity theft and ruining your credit...
Is Your Child At Risk Using Disney Apps?
When you send your child out in the world, be it to school or outings with friends, you hope that they will be safe and protected. To that end, many parents are buying smartphones for their children at a younger and younger age. The rationale is that if the child...
As Cities Become Smarter, Does Your Information Become More Vulnerable?
Information gathering and data collection have reached an all time high. Besides the online repositories of your personal information, there are now more and more physical objects that are collecting this information for government officials to utilize. In many...
Is Your Email Host Catching All The Malicious Malware?
For many of us in the business and technology fields, emails can be our lifeline. Unfortunately, hackers also realize this and they are doing everything they can to subvert our emails and use them against us to infiltrate our networks. That’s why we rely on our...
Federal Employees Aren’t Immune to Data Breaches
While there have been a lot of high-profile hacks in the past few years, many still don’t believe that they themselves could one day also become victims of data breaches. But the reality is that just about any person could potentially be hit by one of these attacks...
Cyberattacks Threatening Professional Sports Teams
One of the biggest industries in the United States is professional sports. The National Football League (NFL) posted earnings of over $13 billion last year. For Major League Baseball (MLB), the number is $9.5 billion. The National Basketball Association (NBA) has...
Small Business Website Metrics You Need
RadiusBridge Explores The Top 5 Metrics You Should Be Tracking For Your Small Business For small and big businesses, it is important to keep track of some website metrics from day one using preferred business reporting software. The reports generated by the software...
Informational Tech And Your Business
How Important Is Information Technology Management And Why Does Your Business Need It? IT management or information technology simply refers to the process of making your technology work for you better. In essence, IT management allows you make the best of your...
Is Your Router Infected? Russian Hackers Target Routers
Another recent cyber attack has hit the Internet, but this time the targets are not computers, but network routers themselves. Russian hackers “Fancy Bear” are believed to be behind this attack which would make it the second big hack they are affiliated with after...
Could You Be Cyber-Attacked While in the Hospital?
We have heard quite a bit about the dangers of cyber attacks. Specifically, though, most of these stories center around hacking personal information such as social security numbers, checking accounts, and credit card numbers. Identity theft and ruining your credit...
Is Your Child At Risk Using Disney Apps?
When you send your child out in the world, be it to school or outings with friends, you hope that they will be safe and protected. To that end, many parents are buying smartphones for their children at a younger and younger age. The rationale is that if the child...
As Cities Become Smarter, Does Your Information Become More Vulnerable?
Information gathering and data collection have reached an all time high. Besides the online repositories of your personal information, there are now more and more physical objects that are collecting this information for government officials to utilize. In many...
Is Your Email Host Catching All The Malicious Malware?
For many of us in the business and technology fields, emails can be our lifeline. Unfortunately, hackers also realize this and they are doing everything they can to subvert our emails and use them against us to infiltrate our networks. That’s why we rely on our...
Federal Employees Aren’t Immune to Data Breaches
While there have been a lot of high-profile hacks in the past few years, many still don’t believe that they themselves could one day also become victims of data breaches. But the reality is that just about any person could potentially be hit by one of these attacks...
Small Business Website Metrics You Need
RadiusBridge Explores The Top 5 Metrics You Should Be Tracking For Your Small Business For small and big businesses, it is important to keep track of some website metrics from day one using preferred business reporting software. The reports generated by the software...
Informational Tech And Your Business
How Important Is Information Technology Management And Why Does Your Business Need It? IT management or information technology simply refers to the process of making your technology work for you better. In essence, IT management allows you make the best of your...
Is Your Router Infected? Russian Hackers Target Routers
Another recent cyber attack has hit the Internet, but this time the targets are not computers, but network routers themselves. Russian hackers “Fancy Bear” are believed to be behind this attack which would make it the second big hack they are affiliated with after...
Could You Be Cyber-Attacked While in the Hospital?
We have heard quite a bit about the dangers of cyber attacks. Specifically, though, most of these stories center around hacking personal information such as social security numbers, checking accounts, and credit card numbers. Identity theft and ruining your credit...
Is Your Child At Risk Using Disney Apps?
When you send your child out in the world, be it to school or outings with friends, you hope that they will be safe and protected. To that end, many parents are buying smartphones for their children at a younger and younger age. The rationale is that if the child...
Advertising on Facebook – is it as effective as I’ve heard?
When it comes to paid advertising online, you only have two MAJOR options: Facebook Ads and AdWords. Which one is better? There’s no universal answer to that question. The only way to decide which platform is a better fit for you is by defining your needs as clearly...
Social Media Management tips and tricks
In June 2017, Facebook’s monthly user count passed the two billion mark — that’s over 1/4 of the global population. Social media as a whole is growing at a tremendous pace, and more businesses are starting to take notice of its potential in the advertising world. As...
Top 10 Benefits of Social Media Marketing
Social media marketing is essentially the process of leading people to your office, store, website or blog through platforms like Facebook, Instagram, Twitter, LinkedIn and other social networks. In the past, social media was used primarily as a way for people to...
Why is Social Media Important for Small Businesses?
Social media marketing is considered the “next big thing.” Sure, there are some entrepreneurs who still think of it as a passing marketing interest. But the numbers paint an entirely different picture. In fact, according to Social Media Examiner, an estimated 97% of...
Using Twitter to Market Your Small Business
In the latter part of 2013, Twitter had over 232 million active users each month, majority of which lived in the U.S. In 2015, this number grew to 300 million. Although Twitter is no longer as widely used as Facebook, it is still a very powerful marketing tool. So if...
Using Instagram to Market Your Small Business
Instagram currently has over 400 million users. So it’s not surprising that it has become a way for businesses to connect with people. While majority of those who use this social platform are teens and college students, there are also people from all age groups who...
What to Expect for Social Media in 2017
If you own a business, then you probably know how important social media marketing is. A lot of businesses of all sizes have tapped social networks like Facebook and Instagram to reach their audience and interact with them. Social media has been around for a decade...
Is Facebook an Effective Tool for Social Media Marketing?
Facebook has established itself as the #1 social networking website and it continues to give a wealth of benefits for businesses. If you have not yet thought about the marketing opportunities you can have with Facebook, consider the following points: 1. Facebook...
How to Use Social Media Ads to Target and Retarget Your Customers
Using social media as a channel for reaching your target audience can be the best approach but only if you know who your intended audience is exactly. There are more than a billion active users on Facebook. Instagram has 400 million users. There are hundreds of...
Advertising on Facebook – is it as effective as I’ve heard?
When it comes to paid advertising online, you only have two MAJOR options: Facebook Ads and AdWords. Which one is better? There’s no universal answer to that question. The only way to decide which platform is a better fit for you is by defining your needs as clearly...
Social Media Management tips and tricks
In June 2017, Facebook’s monthly user count passed the two billion mark — that’s over 1/4 of the global population. Social media as a whole is growing at a tremendous pace, and more businesses are starting to take notice of its potential in the advertising world. As...
Top 10 Benefits of Social Media Marketing
Social media marketing is essentially the process of leading people to your office, store, website or blog through platforms like Facebook, Instagram, Twitter, LinkedIn and other social networks. In the past, social media was used primarily as a way for people to...
Why is Social Media Important for Small Businesses?
Social media marketing is considered the “next big thing.” Sure, there are some entrepreneurs who still think of it as a passing marketing interest. But the numbers paint an entirely different picture. In fact, according to Social Media Examiner, an estimated 97% of...
Using Twitter to Market Your Small Business
In the latter part of 2013, Twitter had over 232 million active users each month, majority of which lived in the U.S. In 2015, this number grew to 300 million. Although Twitter is no longer as widely used as Facebook, it is still a very powerful marketing tool. So if...
Using Instagram to Market Your Small Business
Instagram currently has over 400 million users. So it’s not surprising that it has become a way for businesses to connect with people. While majority of those who use this social platform are teens and college students, there are also people from all age groups who...
What to Expect for Social Media in 2017
If you own a business, then you probably know how important social media marketing is. A lot of businesses of all sizes have tapped social networks like Facebook and Instagram to reach their audience and interact with them. Social media has been around for a decade...
Is Facebook an Effective Tool for Social Media Marketing?
Facebook has established itself as the #1 social networking website and it continues to give a wealth of benefits for businesses. If you have not yet thought about the marketing opportunities you can have with Facebook, consider the following points: 1. Facebook...
Advertising on Facebook – is it as effective as I’ve heard?
When it comes to paid advertising online, you only have two MAJOR options: Facebook Ads and AdWords. Which one is better? There’s no universal answer to that question. The only way to decide which platform is a better fit for you is by defining your needs as clearly...
Social Media Management tips and tricks
In June 2017, Facebook’s monthly user count passed the two billion mark — that’s over 1/4 of the global population. Social media as a whole is growing at a tremendous pace, and more businesses are starting to take notice of its potential in the advertising world. As...
Top 10 Benefits of Social Media Marketing
Social media marketing is essentially the process of leading people to your office, store, website or blog through platforms like Facebook, Instagram, Twitter, LinkedIn and other social networks. In the past, social media was used primarily as a way for people to...
Why is Social Media Important for Small Businesses?
Social media marketing is considered the “next big thing.” Sure, there are some entrepreneurs who still think of it as a passing marketing interest. But the numbers paint an entirely different picture. In fact, according to Social Media Examiner, an estimated 97% of...
Using Twitter to Market Your Small Business
In the latter part of 2013, Twitter had over 232 million active users each month, majority of which lived in the U.S. In 2015, this number grew to 300 million. Although Twitter is no longer as widely used as Facebook, it is still a very powerful marketing tool. So if...
Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
How much should I be spending on marketing?
Have you ever wondered why your competitor is enjoying better growth even if your product or services are superior to his? The answer lies in your marketing strategy. The quality of a product or service matter only if they are able to reach the customer and a good...
What’s the Difference between Operational and Executive Dashboards?
Business Intelligence (BI) has become a critical factor in gaining a competitive edge. It includes certain strategies and technologies that are leveraged to analyze business performance through data analysis. However, no matter how optimal your BI process is, the...
Using Retargeting Ads on Social Media
Gone are the days when customers would visit your shop with the intention to actually pay for your services. Now the shops have turned into websites and customers have become window shoppers. It’s no more about getting them on your website or impressing them with your...
How to be a Data-Driven Executive
It’s no secret that with the advent of the Internet, the world has become data-centric. Data plays the most crucial role in defining the extent of success for every organization. Whether it is the analysis of your organization’s performance or it is the critical data...
Cyberattacks: Not a matter of if but when
It is an inescapable fact that when it comes to your privacy, there is always a bullseye on your back. Considering the comprehensive use of computer networks in the modern era of technology to maintain your privacy and your confidential data, this bullseye is actually...
Virtual Desktops for Increased Security and Lower Costs
Virtual Desktops for Increased Security and Lower Costs Twitter and Square’s CEO, Jack Dorsey, is tackling the issue of how businesses do business in the time of unprecedented economic and health upheaval. He instituted a new policy, along this remote working line,...
Where do Cyber Threats Come From? From All Sides.
We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A speech from FBI Director Christopher A. Wray emphasized that these cyber threats are “coming at us from all...
Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
How much should I be spending on marketing?
Have you ever wondered why your competitor is enjoying better growth even if your product or services are superior to his? The answer lies in your marketing strategy. The quality of a product or service matter only if they are able to reach the customer and a good...
What’s the Difference between Operational and Executive Dashboards?
Business Intelligence (BI) has become a critical factor in gaining a competitive edge. It includes certain strategies and technologies that are leveraged to analyze business performance through data analysis. However, no matter how optimal your BI process is, the...
Using Retargeting Ads on Social Media
Gone are the days when customers would visit your shop with the intention to actually pay for your services. Now the shops have turned into websites and customers have become window shoppers. It’s no more about getting them on your website or impressing them with your...
How to be a Data-Driven Executive
It’s no secret that with the advent of the Internet, the world has become data-centric. Data plays the most crucial role in defining the extent of success for every organization. Whether it is the analysis of your organization’s performance or it is the critical data...
Cyberattacks: Not a matter of if but when
It is an inescapable fact that when it comes to your privacy, there is always a bullseye on your back. Considering the comprehensive use of computer networks in the modern era of technology to maintain your privacy and your confidential data, this bullseye is actually...
Virtual Desktops for Increased Security and Lower Costs
Virtual Desktops for Increased Security and Lower Costs Twitter and Square’s CEO, Jack Dorsey, is tackling the issue of how businesses do business in the time of unprecedented economic and health upheaval. He instituted a new policy, along this remote working line,...
Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
How much should I be spending on marketing?
Have you ever wondered why your competitor is enjoying better growth even if your product or services are superior to his? The answer lies in your marketing strategy. The quality of a product or service matter only if they are able to reach the customer and a good...
What’s the Difference between Operational and Executive Dashboards?
Business Intelligence (BI) has become a critical factor in gaining a competitive edge. It includes certain strategies and technologies that are leveraged to analyze business performance through data analysis. However, no matter how optimal your BI process is, the...
Using Retargeting Ads on Social Media
Gone are the days when customers would visit your shop with the intention to actually pay for your services. Now the shops have turned into websites and customers have become window shoppers. It’s no more about getting them on your website or impressing them with your...