Why a Marketing Strategy Matters No plan = NO Customers. Bottom line is that your literal bottom line will suffer both short term and long term unless you are able to determine which types of marketing mediums and channels are best suited to your brand and audience....

  Believe it or not, the name of your business, in large part, lays the foundation for the future success or failure of the brand. Your business’s name is what developers your target audience’s first impression of your company, and as they say, you only get one...

We’ve all been there before. Your computer starts slowing down or freezing up, and you’re forced to throw your hands up in frustration, call tech support, or, perhaps, restart your machine? Opting for tech support often results in you waiting on hold for what feels...

Bring up the word “cookies” and most people’s minds drift to grandma’s famous chocolate chip recipe right out of the oven. But in the context of the internet, browsers and computers, “cookies” take on a whole different meaning altogether. Cookie, as you’ll come to...

Despite all of the advancements in marketing strategies, word of mouth is still one of the most powerful tools for getting the word out about your business and closing more deals. With the rise of social media networks and digital business channels at our disposal,...

Today, we’ve become addicted to Internet access at all times of the day or night. If you walk into any restaurant, bar, coffee shop or shopping mall, you’ll see dozens of people attached to their electronic devices. It has become so common place that when we go...

Think of the Internet as the actual physical world outside. You wouldn’t let your young children run around without supervision outside of your home or your street. For parents with teens, the supervision may loosen, but you still won’t allow them to visit bars or the...

Ever since George Orwell’s classic assertion that “Big Brother is watching you,” people have been paranoid about the government listening in on our private conversations. In his book 1984, the spying devices were television screens in the home. But has that technology...

  For parents, it’s the stuff of nightmares—installing a baby monitor camera in your nursery to protect your child only to find out it has been compromised by a hacker who is now able to see your sleeping infant. When these devices started to become common place,...

Why a Marketing Strategy Matters No plan = NO Customers. Bottom line is that your literal bottom line will suffer both short term and long term unless you are able to determine which types of marketing mediums and channels are best suited to your brand and audience....

  Believe it or not, the name of your business, in large part, lays the foundation for the future success or failure of the brand. Your business’s name is what developers your target audience’s first impression of your company, and as they say, you only get one...

We’ve all been there before. Your computer starts slowing down or freezing up, and you’re forced to throw your hands up in frustration, call tech support, or, perhaps, restart your machine? Opting for tech support often results in you waiting on hold for what feels...

Bring up the word “cookies” and most people’s minds drift to grandma’s famous chocolate chip recipe right out of the oven. But in the context of the internet, browsers and computers, “cookies” take on a whole different meaning altogether. Cookie, as you’ll come to...

Despite all of the advancements in marketing strategies, word of mouth is still one of the most powerful tools for getting the word out about your business and closing more deals. With the rise of social media networks and digital business channels at our disposal,...

Today, we’ve become addicted to Internet access at all times of the day or night. If you walk into any restaurant, bar, coffee shop or shopping mall, you’ll see dozens of people attached to their electronic devices. It has become so common place that when we go...

Think of the Internet as the actual physical world outside. You wouldn’t let your young children run around without supervision outside of your home or your street. For parents with teens, the supervision may loosen, but you still won’t allow them to visit bars or the...

Ever since George Orwell’s classic assertion that “Big Brother is watching you,” people have been paranoid about the government listening in on our private conversations. In his book 1984, the spying devices were television screens in the home. But has that technology...

Why a Marketing Strategy Matters No plan = NO Customers. Bottom line is that your literal bottom line will suffer both short term and long term unless you are able to determine which types of marketing mediums and channels are best suited to your brand and audience....

  Believe it or not, the name of your business, in large part, lays the foundation for the future success or failure of the brand. Your business’s name is what developers your target audience’s first impression of your company, and as they say, you only get one...

We’ve all been there before. Your computer starts slowing down or freezing up, and you’re forced to throw your hands up in frustration, call tech support, or, perhaps, restart your machine? Opting for tech support often results in you waiting on hold for what feels...

Bring up the word “cookies” and most people’s minds drift to grandma’s famous chocolate chip recipe right out of the oven. But in the context of the internet, browsers and computers, “cookies” take on a whole different meaning altogether. Cookie, as you’ll come to...

Despite all of the advancements in marketing strategies, word of mouth is still one of the most powerful tools for getting the word out about your business and closing more deals. With the rise of social media networks and digital business channels at our disposal,...