The Importance of Keeping Web and Mobile Sites Optimized

1. Better Search Engine Ranking and Visibility In April of 2015, Google decided to finally put their foot down regarding websites that ignored the needs of mobile users. Websites that met their mobile-friendly design guidelines would get a ranking boost for all mobile...

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Startup Tips for Small Business Professionals

Make a business plan Having an idea is one thing, but having a legitimate business plan is another story. A proper business plan gives you a significant advantage. So how do you make a business plan? In simple terms, a business plan is the written description of your...

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Small Town Marketing vs Big City Promotions

Marketing in a small town is much different than doing so in a large city. Most marketing advice you’ll find online comes from those living or targeting markets in big cities. As such, their advice doesn’t always translate well for those looking to promote in smaller...

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Is Your Router Infected? Russian Hackers Target Routers

Another recent cyber attack has hit the Internet, but this time the targets are not computers, but network routers themselves.  Russian hackers “Fancy Bear” are believed to be behind this attack which would make it the second big hack they are affiliated with after...

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Could You Be Cyber-Attacked While in the Hospital?

We have heard quite a bit about the dangers of cyber attacks.  Specifically, though, most of these stories center around hacking personal information such as social security numbers, checking accounts, and credit card numbers.  Identity theft and ruining your credit...

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Is Your Child At Risk Using Disney Apps?

When you send your child out in the world, be it to school or outings with friends, you hope that they will be safe and protected.  To that end, many parents are buying smartphones for their children at a younger and younger age.  The rationale is that if the child...

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Ways to Secure Home Wi-fi and Warnings about Sharing Passwords

Ways to Secure Home Wi-fi and Warnings about Sharing Passwords

Most people spend a lot of time making sure their computers have proper virus protection and security but there’s often something forgotten. The wi-fi router and it’s security. It’s often out of sight and out of mind after the initial install. Not updating your wi-fi...

Performance Driven Dashboards

Performance Driven Dashboards

Drive supply chain and manufacturing performance and optimization Few industries are as competitive as manufacturing and supply chain management. And in today’s market, competing on a global scale is imperative to long term growth and prosperity. The key to optimizing...

Dashboards: Critical, Yet Often Missing Components of Success

Dashboards: Critical, Yet Often Missing Components of Success

In today’s competitive landscape, being able to make intelligent, data driven decisions across all departments of your organization is critical to operating at peak levels of performance. Yet for many departmental heads, this data simply isn’t accessible, or readable...

The Importance of Keeping Web and Mobile Sites Optimized

1. Better Search Engine Ranking and Visibility In April of 2015, Google decided to finally put their foot down regarding websites that ignored the needs of mobile users. Websites that met their mobile-friendly design guidelines would get a ranking boost for all mobile...

Startup Tips for Small Business Professionals

Make a business plan Having an idea is one thing, but having a legitimate business plan is another story. A proper business plan gives you a significant advantage. So how do you make a business plan? In simple terms, a business plan is the written description of your...

Uncanny Targeted Advertising: Are You Being Stalked By Advertisers?

In his landmark novel 1984, George Orwell famously declared, “Big Brother is watching you.”  These days, it’s easy to become a little paranoid with all of the talk of hacking and spying in the news.  For years, we’ve accepted the fact that if we browse on Amazon for a...

Deciding What Type of Web Marketing Your Company Needs

Deciding What Type of Web Marketing Your Company Needs

Why a Marketing Strategy Matters No plan = NO Customers. Bottom line is that your literal bottom line will suffer both short term and long term unless you are able to determine which types of marketing mediums and channels are best suited to your brand and audience....

The Critical Role your Business’s Name Plays in Your Success

The Critical Role your Business’s Name Plays in Your Success

  Believe it or not, the name of your business, in large part, lays the foundation for the future success or failure of the brand. Your business’s name is what developers your target audience’s first impression of your company, and as they say, you only get one...

Why Restarting Your Computer Helps

Why Restarting Your Computer Helps

We’ve all been there before. Your computer starts slowing down or freezing up, and you’re forced to throw your hands up in frustration, call tech support, or, perhaps, restart your machine? Opting for tech support often results in you waiting on hold for what feels...

What are Cookies and Why do They Matter?

What are Cookies and Why do They Matter?

Bring up the word “cookies” and most people’s minds drift to grandma’s famous chocolate chip recipe right out of the oven. But in the context of the internet, browsers and computers, “cookies” take on a whole different meaning altogether. Cookie, as you’ll come to...

Why Reviews are Important for Your Business

Why Reviews are Important for Your Business

Despite all of the advancements in marketing strategies, word of mouth is still one of the most powerful tools for getting the word out about your business and closing more deals. With the rise of social media networks and digital business channels at our disposal,...

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Up Social Media Activity with Hootsuite

  What stands in the way of your golf course having success with social media? The short answer to this question is staying active – posting like crazy! Hootsuite can help you do just that, and it doesn’t’ cost anything. It will let you integrate all your social...

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Local Promotion Guide

Local Promotion Guide

In this day and age, having an online presence can be the best thing you do for your business. People search for what they need through search engines, typing in certain keywords to help them find businesses or services in their area. This is where local SEO...

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Get The Most Out Of Your Online Shop Using Shopial

Get The Most Out Of Your Online Shop Using Shopial

Do you have a shiny new online shop, with a service like Shopify or Etsy, but aren’t making your sales goals? Promoting your items on Facebook is one idea, but what if your store actually existed on Facebook? We’ve discovered a new tool called Shopial that will allow...

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Easily Find The Images You Need To Make Your Posts Pop

Easily Find The Images You Need To Make Your Posts Pop

Post any images on social media recently? You might’ve spent more time than you wanted searching for the perfect image to go along with you post. Image posts get 179% more interactions than text only posts. A no-brainer for trying to convert some of your social media...

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Easily Create Entertaining Videos for Promotions

Easily Create Entertaining Videos for Promotions

Video content is shared on Facebook more than any other post type, averaging 89.5 shares per video. Creating a video to promote your golf course seems difficult or unapproachable if you don’t have experience. It doesn’t have to be difficult if you find a decent tool...

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Up Social Media Activity with Hootsuite

  What stands in the way of your golf course having success with social media? The short answer to this question is staying active – posting like crazy! Hootsuite can help you do just that, and it doesn’t’ cost anything. It will let you integrate all your social...

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The Magic of Leave-Behinds: Leaving Lasting Impressions

We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...

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How to Improve Your Business with Email Marketing

Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...

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The Advantages of Using a Boutique Agency Vs. Marketing Firm

In Sydney Pollack’s 1995 film "Sabrina," Julia Ormond reminds Harrison Ford, “More is not always better, Linus.  Sometimes it’s just more.” The same applies when comparing a large marketing firm with a boutique agency. Some people reason that a large firm has more...

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KRACK Attack

It seems like every other day, we are hearing about some new hack or website attack that shows the vulnerability of different websites and network systems. But one recently hit the mainstream media, and for good reason. The recent “KRACK Attack” has garnered this...

Not Another Microsoft Patch Tuesday

If it’s Tuesday in your office, then chances are that means one thing: it’s time for another Windows patch/update from Microsoft. These have been rolling out pretty steadily for some time and it goes back to the business model of putting out a product that is not...

3 Easy Steps to Avoid Being Victim of Email Phishing Scams

Fraudulent emails are a reality for each of us. These fake emails are attempts by hackers to gain access to your email and personal information. Stories of stolen identity as well as attempts (sometimes successful) to hack business networks and servers have been...

How Mailsploit Just Made Phishing Easier

Ever since the first email was sent through the Internet, people have been trying to find a way to make the most money off the revolutionary technological advancement. Soon after that, nefarious individuals tried to find a way to take advantage of this through illegal...

Why You Should Document Your Network System

For many of us in the IT world, we enjoy working on computers, building networks, designing programs, and implementing new systems. But when it comes to the “paperwork” side of the business, many of us tend to lag behind and let those tasks fall between the cracks....

Backup Horror Stories

Ask someone to name something scary, and chances are you'll hear about fears of spiders, snakes, or creepy clowns. But in today’s society, with cybercrime on the rise, you’ll probably also find “loss of computer data” on that list of fears. We’ve become so reliant on...

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How to Research your Competitors with iSpionage

How to Research your Competitors with iSpionage

If you’re thinking about starting a Pay Per Click campaign, or you’re looking to improve your organic ranking in search engines, the place to start is competitor research. Looking at the keywords your competitors put money into, or rank for, can help you be much more...

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7 Successful Facebook Ads

Facebook is still the first name in social media. Although there may be newer trends in social media marketing, Facebook is still the tried and true gold standard for most people. However, there are a variety of ads that work best if you’re trying to market your...

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5 Free Facebook Ads Management Software

Facebook is not just the biggest social media site on the planet. It’s also one of the hottest ways for marketers to get their ads across to a wide variety of people. From national campaigns to local ads, Facebook is the future of marketing. As it stands,...

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Why Choosing Colors for Your Brand Matters

Choosing colors is very important for any business. In fact, it is very important in a lot of ways that you may be unfamiliar with, especially with regard to your marketing efforts. Color is a very important aspect that you need to keep in mind as you choose your...

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Why Do You Need to Outsource IT Services?

While operating and maintaining IT by yourself is a good option, there are instances where you are better off outsourcing this aspect to a contractor. A startup can only get away with in-house support until it needs greater facilities for storage and data security....

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Could The Next Hurricane Harvey Flood Your Inbox?

Many Americans sat helpless as we watched the devastation that has recently hit the southern parts of the country. This started with Hurricane Harvey in Texas and Louisiana. Hurricane Irma then hit the Southeast and Hurricane Maria devastated multiple areas,...

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Get in tune with your prospects using Answer The Public

Get in tune with your prospects using Answer The Public

Knowing what questions your prospects are asking about your niche can help you produce better content, and help you rank better in search engines. For a while now one way to do this was to type in a keyword, and take note of what would come up in Google suggestions. A...

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How to Research your Competitors with iSpionage

How to Research your Competitors with iSpionage

If you’re thinking about starting a Pay Per Click campaign, or you’re looking to improve your organic ranking in search engines, the place to start is competitor research. Looking at the keywords your competitors put money into, or rank for, can help you be much more...

read more
Why Restarting Your Computer Helps

Why Restarting Your Computer Helps

We’ve all been there before. Your computer starts slowing down or freezing up, and you’re forced to throw your hands up in frustration, call tech support, or, perhaps, restart your machine? Opting for tech support often results in you waiting on hold for what feels...

read more
What are Cookies and Why do They Matter?

What are Cookies and Why do They Matter?

Bring up the word “cookies” and most people’s minds drift to grandma’s famous chocolate chip recipe right out of the oven. But in the context of the internet, browsers and computers, “cookies” take on a whole different meaning altogether. Cookie, as you’ll come to...

read more
Why Reviews are Important for Your Business

Why Reviews are Important for Your Business

Despite all of the advancements in marketing strategies, word of mouth is still one of the most powerful tools for getting the word out about your business and closing more deals. With the rise of social media networks and digital business channels at our disposal,...

read more
Warnings about Logging into Public Wi-fi

Warnings about Logging into Public Wi-fi

Today, we’ve become addicted to Internet access at all times of the day or night. If you walk into any restaurant, bar, coffee shop or shopping mall, you’ll see dozens of people attached to their electronic devices. It has become so common place that when we go...

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