Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
How much should I be spending on marketing?
Have you ever wondered why your competitor is enjoying better growth even if your product or services are superior to his? The answer lies in your marketing strategy. The quality of a product or service matter only if they are able to reach the customer and a good...
What’s the Difference between Operational and Executive Dashboards?
Business Intelligence (BI) has become a critical factor in gaining a competitive edge. It includes certain strategies and technologies that are leveraged to analyze business performance through data analysis. However, no matter how optimal your BI process is, the...
Using Retargeting Ads on Social Media
Gone are the days when customers would visit your shop with the intention to actually pay for your services. Now the shops have turned into websites and customers have become window shoppers. It’s no more about getting them on your website or impressing them with your...
How to be a Data-Driven Executive
It’s no secret that with the advent of the Internet, the world has become data-centric. Data plays the most crucial role in defining the extent of success for every organization. Whether it is the analysis of your organization’s performance or it is the critical data...
Cyberattacks: Not a matter of if but when
It is an inescapable fact that when it comes to your privacy, there is always a bullseye on your back. Considering the comprehensive use of computer networks in the modern era of technology to maintain your privacy and your confidential data, this bullseye is actually...
Virtual Desktops for Increased Security and Lower Costs
Virtual Desktops for Increased Security and Lower Costs Twitter and Square’s CEO, Jack Dorsey, is tackling the issue of how businesses do business in the time of unprecedented economic and health upheaval. He instituted a new policy, along this remote working line,...
Where do Cyber Threats Come From? From All Sides.
We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A speech from FBI Director Christopher A. Wray emphasized that these cyber threats are “coming at us from all...
Dashboards and Business Intelligence
A business intelligence (BI) dashboard is an information management tool used to track KPIs, metrics, and other data points relevant to a business, department, or specific process. Through the use of data visualizations, dashboards can simplify complex data sets to...
Why is Vulnerability Assessment so Important?
A vulnerability assessment is a risk management process used to identify, quantify and rank possible vulnerabilities to threats in a system. It’s been a busy year for cyberattacks. As part of our Data Management services, RadiusBridge® tracks threats and provides...
Ways to Improve Your Social Media Presence
Ways to Improve your Social Media Presence In today’s socially-driven world, virtually every industry is impacted in some way by social media. When used strategically over time, social media is one of (if not) the most powerful marketing channels brands can leverage...
How to Protect Your Important Business Data
If there is one thing that can immensely jeopardize the integrity of your business, its unprotected data. If your data is exposed to people with malicious intent, it affects your business from every direction. First, it ruins the image of your brand and greatly...
Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
How much should I be spending on marketing?
Have you ever wondered why your competitor is enjoying better growth even if your product or services are superior to his? The answer lies in your marketing strategy. The quality of a product or service matter only if they are able to reach the customer and a good...
What’s the Difference between Operational and Executive Dashboards?
Business Intelligence (BI) has become a critical factor in gaining a competitive edge. It includes certain strategies and technologies that are leveraged to analyze business performance through data analysis. However, no matter how optimal your BI process is, the...
Can A Wallboard Increase Productivity?
A wallboard is an advanced version of an office white-board traditionally used to communicate key business metrics. Real-time data displayed by electronic wallboards helps employees prioritize their tasks and determine next actions. A wallboard can help to create an...
Competitor Surveillance
Don’t break into their office or take their IP. We DO recommend that you take advantage of all data publicly available on your competitors. It’s scary how much information is available. Knowing your competitors’ successes and failures will be valuable in doing your...
Is VDI for you (or not)?
When supporting your business operations specific problems like system malfunctioning, security breaches, and inability to share and access data remotely are quite common. Virtual Desktop Infrastructure (VDI) can help you in dealing with them all. VDI is a technology...
Theft or Breach?
We live in a data-centric world where any business or person can be neatly summed up through their data. From basic identity to finance and even health information, data has become a key transaction element in our lives. But, with the growing dependency on data, it...
Marketing: Spend -vs- Focus
Why is your competitor enjoying better growth even if your product or service is superior? Answer: What matters is whether potential customers even know about your better option. A good marketing plan ensures potential customers know about you. Where Are Your Future...
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
The Magic of Leave-Behinds: Leaving Lasting Impressions
We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...
Customer Reviews, an Essential Component to your Business Strategy
Customer reviews have become an integral part of marketing, consumer influence and branding. The principal of social proof is alive and well, with over 75% of purchases being influenced by some type of social influence. The opinions of real people who have actually...
How to Improve Your Business with Email Marketing
Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...
The Advantages of Using a Boutique Agency Vs. Marketing Firm
In Sydney Pollack’s 1995 film "Sabrina," Julia Ormond reminds Harrison Ford, “More is not always better, Linus. Sometimes it’s just more.” The same applies when comparing a large marketing firm with a boutique agency. Some people reason that a large firm has more...
6 Marketing Challenges that Can Make or Break Your Business
Generating profit with your business largely depends on your marketing strategy. An effective marketing strategy will go beyond making sure the orders are fulfilled and your bills are paid so that you can live comfortably. Whether you are handling the marketing on...
Why Digital Marketing is Important
The online marketplace is extremely lucrative, with 96 percent of Americans making purchases on the internet. The majority of those shoppers prefer the internet for shopping over having to deal with crowds, lines, and product availability in brick-and-mortar stores....
5 Digital Marketing Trends to Watch Out for in 2018
Being able to adapt to industry trends is the hallmark of a successful business owner. There are more platforms that ever before that owners and advertisers can utilize to drive traffic to their website, get people in the door of their brick-and-mortar shop, and...
Strategies for Marketing a Niche Business
If you are a small business owner or a solopreneur, narrowing your business down to a niche can actually boost your business. It sounds crazy, but getting really good at delivering a small number of specialized products or services to like-minded customers can improve...
How Digital Marketing Affects Consumer Behavior
Digital marketing and its disruption are here and opening new opportunities for businesses to expand and reach an even larger audience. Where we’ve come from In the last 20 years, we’ve moved from getting our news and advertising in measured doses from TV and...
February Roundup: 20 of Our Favorite Small Business Marketing Tips
Running your own business can be exhausting, and it can be a challenge coming up with new, fresh and fun marketing ideas when you're burnt out. Not only that, but these fun marketing ideas need to be within your marketing budget. Fear not! Here are 20 effective...
“You need to spend money to make money.” How true is that in regard to marketing?
You’ve worked hard, came up with a brilliant idea, and transformed that into a real business. But no matter how good your products or services are, the adage of “if you build it they will come” doesn’t exactly ring true these days. Competition is fierce, and the...
Why should I have a newsletter? Who cares what I’m up to?
When it comes to marketing campaigns, a newsletter isn’t likely the first idea that comes to mind. However, despite its reputation as a “boring” or antiquated tool, newsletters can offer a unique way to connect, communicate with and sell to, your customer base. Heck,...
The Magic of Leave-Behinds: Leaving Lasting Impressions
We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...
Customer Reviews, an Essential Component to your Business Strategy
Customer reviews have become an integral part of marketing, consumer influence and branding. The principal of social proof is alive and well, with over 75% of purchases being influenced by some type of social influence. The opinions of real people who have actually...
How to Improve Your Business with Email Marketing
Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...
The Advantages of Using a Boutique Agency Vs. Marketing Firm
In Sydney Pollack’s 1995 film "Sabrina," Julia Ormond reminds Harrison Ford, “More is not always better, Linus. Sometimes it’s just more.” The same applies when comparing a large marketing firm with a boutique agency. Some people reason that a large firm has more...
6 Marketing Challenges that Can Make or Break Your Business
Generating profit with your business largely depends on your marketing strategy. An effective marketing strategy will go beyond making sure the orders are fulfilled and your bills are paid so that you can live comfortably. Whether you are handling the marketing on...
Your Brand’s Voice: Formal, fun, or somewhere in the middle
Brands are most effective and notable when they have a unique, consistent and resonating voice that connects with their target audience. This voice is rooted in their implementations across platforms, in their public relations, in the communication with their...
10 Benefits of having a Company Website for your Small Business
If you aim to grow your brand, having a website is no longer optional in today’s marketplace. And while having a website can put your small business globally on the map, it’s just as vital for those SMBs operating locally. Adweek reports that over 81% of consumers...
May Roundup: 16 Organization Tips for Your Small Business
1.You should have a Google my business profile Millions of people use Google Search as their first step when looking for goods or services. With a GMB created, you can ensure that they see the correct information. You can make sure that your business is getting a...
5 Online Marketing Tactics Brick-and-Mortar Stores Can Use to Thrive
You’ve worked hard to establish a thriving and successful brick and mortar (physical) business. But the potential of leveraging online marketing and tactics has you intrigued. As well it should. Over 81% of consumers being their buying research process by conducting a...
April Roundup: 15 of our Favorite Productivity Tips
Happy Friday! Where did April go? It has just flown by. As the week/month comes to a close, it's always good to reflect on what you got done and see how far away you are from accomplishing your goals. Which got us thinking — how about we make our April roundup post...
Are All Hackers Monsters? The Answer Will Surprise You
Ask the average person to describe a hacker or “cybercriminal,” and chances are you would probably get a stereotype straight out of Hollywood: a guy with a vaguely Eastern European accent sitting in a cramped, dark room, dressed like the Unabomber or an extra from Mr....
How Will Net Neutrality Affect Me?
As the New Year begins, one of the biggest topics in the tech field is net neutrality. After the FCC voted to end net neutrality in December, the Internet erupted with a variety of theories as to what would happen to Internet access in the coming year. As with most...
3 Easy Steps to Avoid Being Victim of Email Phishing Scams
Fraudulent emails are a reality for each of us. These fake emails are attempts by hackers to gain access to your email and personal information. Stories of stolen identity as well as attempts (sometimes successful) to hack business networks and servers have been...
What are the Spectre and Meltdown vulnerabilities, and how will they affect you?
You may have already heard about a serious flaw in computer chips that is affecting both Windows and Apple equipment. In the past few weeks, the main story in the technology and computer field has been about two potentially serious vulnerabilities that have been...
How Mailsploit Just Made Phishing Easier
Ever since the first email was sent through the Internet, people have been trying to find a way to make the most money off the revolutionary technological advancement. Soon after that, nefarious individuals tried to find a way to take advantage of this through illegal...
Why You Should Document Your Network System
For many of us in the IT world, we enjoy working on computers, building networks, designing programs, and implementing new systems. But when it comes to the “paperwork” side of the business, many of us tend to lag behind and let those tasks fall between the cracks....
Backup Horror Stories
Ask someone to name something scary, and chances are you'll hear about fears of spiders, snakes, or creepy clowns. But in today’s society, with cybercrime on the rise, you’ll probably also find “loss of computer data” on that list of fears. We’ve become so reliant on...
How to Protect Your Data from a Natural Disaster
As 2017 comes to a close, many of us will remember the slate of natural disasters that have hit the country over the last 12 months. From hurricanes in the fall that hit Texas, Louisiana, Florida, and Puerto Rico to wildfires blazing out of control in California,...
4 Ways to Protect Your Company From a Cyber Attack
There is an old saying that a chain is only as strong as its weakest link. That is definitely the way it works for cyber security. Unfortunately, many employees in some companies have proven themselves to be the weak link in their network security chain. Staying one...
Top Concerns for IT Directors in 2018
When you look back at 2017 and see all the Internet nightmares that occurred, it’s easy to see why IT directors have had their blood pressure steadily rise. Last year saw the rise of ransomware, including the WannaCry hack that impacted everything from businesses to...
2017 Saw More Cyber Attacks Than Ever Before
The year 2017 seems to have broken all kinds of records, from movie ticket sales to digital downloads. But one concerning trend was that 2017 saw more cyber attacks than any other year before it. This yearly increase is a trend that has been ongoing for about the last...
Tips on How to Protect Your Identity after the Equifax Hack
All the high-profile hacks in 2017 made it difficult to keep track of how severe and widespread many of the hacks actually were. Certainly one of the most troubling was the Equifax hack – it was one of the largest to date and involved a credit agency that people...
Are All Hackers Monsters? The Answer Will Surprise You
Ask the average person to describe a hacker or “cybercriminal,” and chances are you would probably get a stereotype straight out of Hollywood: a guy with a vaguely Eastern European accent sitting in a cramped, dark room, dressed like the Unabomber or an extra from Mr....
How Will Net Neutrality Affect Me?
As the New Year begins, one of the biggest topics in the tech field is net neutrality. After the FCC voted to end net neutrality in December, the Internet erupted with a variety of theories as to what would happen to Internet access in the coming year. As with most...
3 Easy Steps to Avoid Being Victim of Email Phishing Scams
Fraudulent emails are a reality for each of us. These fake emails are attempts by hackers to gain access to your email and personal information. Stories of stolen identity as well as attempts (sometimes successful) to hack business networks and servers have been...
What are the Spectre and Meltdown vulnerabilities, and how will they affect you?
You may have already heard about a serious flaw in computer chips that is affecting both Windows and Apple equipment. In the past few weeks, the main story in the technology and computer field has been about two potentially serious vulnerabilities that have been...
How Mailsploit Just Made Phishing Easier
Ever since the first email was sent through the Internet, people have been trying to find a way to make the most money off the revolutionary technological advancement. Soon after that, nefarious individuals tried to find a way to take advantage of this through illegal...
Is Your Email Host Catching All The Malicious Malware?
For many of us in the business and technology fields, emails can be our lifeline. Unfortunately, hackers also realize this and they are doing everything they can to subvert our emails and use them against us to infiltrate our networks. That’s why we rely on our...
Federal Employees Aren’t Immune to Data Breaches
While there have been a lot of high-profile hacks in the past few years, many still don’t believe that they themselves could one day also become victims of data breaches. But the reality is that just about any person could potentially be hit by one of these attacks...
Cyberattacks Threatening Professional Sports Teams
One of the biggest industries in the United States is professional sports. The National Football League (NFL) posted earnings of over $13 billion last year. For Major League Baseball (MLB), the number is $9.5 billion. The National Basketball Association (NBA) has...
Where Do Cyber Threats Come From? From All Sides.
We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A recent speech from FBI Director Christopher A. Wray emphasized that these cyber threats are "coming at us from...
Could Convenience Cost Your Company Security?
New technology is always promising the ease of use and convenience that this breakthrough will offer. Unfortunately, for every step forward in convenience, there seems to be another step backward when it comes to headaches for IT professionals. This is true with...
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
How much should I be spending on marketing?
Have you ever wondered why your competitor is enjoying better growth even if your product or services are superior to his? The answer lies in your marketing strategy. The quality of a product or service matter only if they are able to reach the customer and a good...
What’s the Difference between Operational and Executive Dashboards?
Business Intelligence (BI) has become a critical factor in gaining a competitive edge. It includes certain strategies and technologies that are leveraged to analyze business performance through data analysis. However, no matter how optimal your BI process is, the...
Using Retargeting Ads on Social Media
Gone are the days when customers would visit your shop with the intention to actually pay for your services. Now the shops have turned into websites and customers have become window shoppers. It’s no more about getting them on your website or impressing them with your...
How to be a Data-Driven Executive
It’s no secret that with the advent of the Internet, the world has become data-centric. Data plays the most crucial role in defining the extent of success for every organization. Whether it is the analysis of your organization’s performance or it is the critical data...
Cyberattacks: Not a matter of if but when
It is an inescapable fact that when it comes to your privacy, there is always a bullseye on your back. Considering the comprehensive use of computer networks in the modern era of technology to maintain your privacy and your confidential data, this bullseye is actually...
Virtual Desktops for Increased Security and Lower Costs
Virtual Desktops for Increased Security and Lower Costs Twitter and Square’s CEO, Jack Dorsey, is tackling the issue of how businesses do business in the time of unprecedented economic and health upheaval. He instituted a new policy, along this remote working line,...
Where do Cyber Threats Come From? From All Sides.
We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A speech from FBI Director Christopher A. Wray emphasized that these cyber threats are “coming at us from all...
Dashboards and Business Intelligence
A business intelligence (BI) dashboard is an information management tool used to track KPIs, metrics, and other data points relevant to a business, department, or specific process. Through the use of data visualizations, dashboards can simplify complex data sets to...
Ways to Improve Your Social Media Presence
Ways to Improve your Social Media Presence In today’s socially-driven world, virtually every industry is impacted in some way by social media. When used strategically over time, social media is one of (if not) the most powerful marketing channels brands can leverage...
How to Protect Your Important Business Data
If there is one thing that can immensely jeopardize the integrity of your business, its unprotected data. If your data is exposed to people with malicious intent, it affects your business from every direction. First, it ruins the image of your brand and greatly...
Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
How much should I be spending on marketing?
Have you ever wondered why your competitor is enjoying better growth even if your product or services are superior to his? The answer lies in your marketing strategy. The quality of a product or service matter only if they are able to reach the customer and a good...
What’s the Difference between Operational and Executive Dashboards?
Business Intelligence (BI) has become a critical factor in gaining a competitive edge. It includes certain strategies and technologies that are leveraged to analyze business performance through data analysis. However, no matter how optimal your BI process is, the...
Using Retargeting Ads on Social Media
Gone are the days when customers would visit your shop with the intention to actually pay for your services. Now the shops have turned into websites and customers have become window shoppers. It’s no more about getting them on your website or impressing them with your...
Can A Wallboard Increase Productivity?
A wallboard is an advanced version of an office white-board traditionally used to communicate key business metrics. Real-time data displayed by electronic wallboards helps employees prioritize their tasks and determine next actions. A wallboard can help to create an...
Competitor Surveillance
Don’t break into their office or take their IP. We DO recommend that you take advantage of all data publicly available on your competitors. It’s scary how much information is available. Knowing your competitors’ successes and failures will be valuable in doing your...
Is VDI for you (or not)?
When supporting your business operations specific problems like system malfunctioning, security breaches, and inability to share and access data remotely are quite common. Virtual Desktop Infrastructure (VDI) can help you in dealing with them all. VDI is a technology...
Theft or Breach?
We live in a data-centric world where any business or person can be neatly summed up through their data. From basic identity to finance and even health information, data has become a key transaction element in our lives. But, with the growing dependency on data, it...
Marketing: Spend -vs- Focus
Why is your competitor enjoying better growth even if your product or service is superior? Answer: What matters is whether potential customers even know about your better option. A good marketing plan ensures potential customers know about you. Where Are Your Future...