Is Your Router Infected?  Russian Hackers Target Routers

Is Your Router Infected? Russian Hackers Target Routers

Another recent cyber attack has hit the Internet, but this time the targets are not computers, but network routers themselves.  Russian hackers “Fancy Bear” are believed to be behind this attack which would make it the second big hack they are affiliated with after...

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Could You Be Cyber-Attacked While in the Hospital?

Could You Be Cyber-Attacked While in the Hospital?

We have heard quite a bit about the dangers of cyber attacks.  Specifically, though, most of these stories center around hacking personal information such as social security numbers, checking accounts, and credit card numbers.  Identity theft and ruining your credit...

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Is Your Child At Risk Using Disney Apps?

Is Your Child At Risk Using Disney Apps?

When you send your child out in the world, be it to school or outings with friends, you hope that they will be safe and protected.  To that end, many parents are buying smartphones for their children at a younger and younger age.  The rationale is that if the child...

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May Roundup: 16 Organization Tips for Your Small Business

May Roundup: 16 Organization Tips for Your Small Business

1.You should have a Google my business profile Millions of people use Google Search as their first step when looking for goods or services. With a GMB created, you can ensure that they see the correct information. You can make sure that your business is getting a...

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Is Your Email Host Catching All The Malicious Malware?

Is Your Email Host Catching All The Malicious Malware?

For many of us in the business and technology fields, emails can be our lifeline.  Unfortunately, hackers also realize this and they are doing everything they can to subvert our emails and use them against us to infiltrate our networks.  That’s why we rely on our...

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Startup Tips for Small Business Professionals

Startup Tips for Small Business Professionals

Make a business plan Having an idea is one thing, but having a legitimate business plan is another story. A proper business plan gives you a significant advantage. So how do you make a business plan? In simple terms, a business plan is the written description of your...

Uncanny Targeted Advertising: Are You Being Stalked By Advertisers?

Uncanny Targeted Advertising: Are You Being Stalked By Advertisers?

In his landmark novel 1984, George Orwell famously declared, “Big Brother is watching you.”  These days, it’s easy to become a little paranoid with all of the talk of hacking and spying in the news.  For years, we’ve accepted the fact that if we browse on Amazon for a...

Small Town Marketing vs Big City Promotions

Small Town Marketing vs Big City Promotions

Marketing in a small town is much different than doing so in a large city. Most marketing advice you’ll find online comes from those living or targeting markets in big cities. As such, their advice doesn’t always translate well for those looking to promote in smaller...

Is Your Router Infected?  Russian Hackers Target Routers

Is Your Router Infected? Russian Hackers Target Routers

Another recent cyber attack has hit the Internet, but this time the targets are not computers, but network routers themselves.  Russian hackers “Fancy Bear” are believed to be behind this attack which would make it the second big hack they are affiliated with after...

Your Brand’s Voice: Formal, fun, or somewhere in the middle

Your Brand’s Voice: Formal, fun, or somewhere in the middle

Brands are most effective and notable when they have a unique, consistent and resonating voice that connects with their target audience. This voice is rooted in their implementations across platforms, in their public relations, in the communication with their...

Could You Be Cyber-Attacked While in the Hospital?

Could You Be Cyber-Attacked While in the Hospital?

We have heard quite a bit about the dangers of cyber attacks.  Specifically, though, most of these stories center around hacking personal information such as social security numbers, checking accounts, and credit card numbers.  Identity theft and ruining your credit...

Is Your Child At Risk Using Disney Apps?

Is Your Child At Risk Using Disney Apps?

When you send your child out in the world, be it to school or outings with friends, you hope that they will be safe and protected.  To that end, many parents are buying smartphones for their children at a younger and younger age.  The rationale is that if the child...

Securing Baby Monitor Cameras and Webcams from Hackers

Securing Baby Monitor Cameras and Webcams from Hackers

  For parents, it’s the stuff of nightmares—installing a baby monitor camera in your nursery to protect your child only to find out it has been compromised by a hacker who is now able to see your sleeping infant. When these devices started to become common place,...

The Importance of Physical Security

The Importance of Physical Security

When you hear “security” and “IT” together, you probably think about cybersecurity. After all, in today’s technology-driven world, cybersecurity threats and breaches make headlines on an almost daily basis. And while it’s true that cybersecurity is a big part of...

Ways to Secure Home Wi-fi and Warnings about Sharing Passwords

Ways to Secure Home Wi-fi and Warnings about Sharing Passwords

Most people spend a lot of time making sure their computers have proper virus protection and security but there’s often something forgotten. The wi-fi router and it’s security. It’s often out of sight and out of mind after the initial install. Not updating your wi-fi...

Top Cyber Security Risks for 2019

Top Cyber Security Risks for 2019

The New Year is upon us and as always, it’s time to look back on the past and make educated predictions about what’s to come. In just the first half of 2018, data breaches of major companies saw 219 records stolen every second with the whole year on track to see...

15 Tips on how to promote small businesses with Facebook

15 Tips on how to promote small businesses with Facebook

1. How to Promote Your Facebook Business Page for Free Once you get your Facebook page up and running, the next thing you need to do is to invite friends and family to “Like” the page. Inviting friends and family to like your page is advantageous because...

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Digital Marketing vs. Traditional Marketing

Digital Marketing vs. Traditional Marketing

Should a business spend its marketing budget on traditional marketing, with its long and successful heritage, or digital marketing, a relative newcomer? Or does a blended approach make the most sense? Print was the first form of traditional marketing If you don’t...

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Using Facebook to Market Your Small Business

Using Facebook to Market Your Small Business

Facebook is the most widely used social media platform for businesses and as many as 41 percent of small businesses in the U.S. use it as part of their marketing strategy. However, a lot of business owners have reported that their efforts are not as effective as they...

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How to Bring More Customers in to Your Local Business

How to Bring More Customers in to Your Local Business

In order for any business to earn a share of the marketplace, there are four critical areas they need to work on: Engage, Grow, Increase, and Results. Engage You need to be able to engage your audience (in this case your potential customers). We can assist in...

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Local Promotion Guide

Local Promotion Guide

In this day and age, having an online presence can be the best thing you do for your business. People search for what they need through search engines, typing in certain keywords to help them find businesses or services in their area. This is where local SEO...

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Get The Most Out Of Your Online Shop Using Shopial

Get The Most Out Of Your Online Shop Using Shopial

Do you have a shiny new online shop, with a service like Shopify or Etsy, but aren’t making your sales goals? Promoting your items on Facebook is one idea, but what if your store actually existed on Facebook? We’ve discovered a new tool called Shopial that will allow...

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Easily Find The Images You Need To Make Your Posts Pop

Easily Find The Images You Need To Make Your Posts Pop

Post any images on social media recently? You might’ve spent more time than you wanted searching for the perfect image to go along with you post. Image posts get 179% more interactions than text only posts. A no-brainer for trying to convert some of your social media...

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Easily Create Entertaining Videos for Promotions

Easily Create Entertaining Videos for Promotions

Video content is shared on Facebook more than any other post type, averaging 89.5 shares per video. Creating a video to promote your golf course seems difficult or unapproachable if you don’t have experience. It doesn’t have to be difficult if you find a decent tool...

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Up Social Media Activity with Hootsuite

Up Social Media Activity with Hootsuite

  What stands in the way of your golf course having success with social media? The short answer to this question is staying active – posting like crazy! Hootsuite can help you do just that, and it doesn’t’ cost anything. It will let you integrate all your social...

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5 Digital Marketing Trends to Watch Out for in 2018

5 Digital Marketing Trends to Watch Out for in 2018

Being able to adapt to industry trends is the hallmark of a successful business owner. There are more platforms that ever before that owners and advertisers can utilize to drive traffic to their website, get people in the door of their brick-and-mortar shop, and...

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Strategies for Marketing a Niche Business

Strategies for Marketing a Niche Business

If you are a small business owner or a solopreneur, narrowing your business down to a niche can actually boost your business. It sounds crazy, but getting really good at delivering a small number of specialized products or services to like-minded customers can improve...

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How Digital Marketing Affects Consumer Behavior

How Digital Marketing Affects Consumer Behavior

Digital marketing and its disruption are here and opening new opportunities for businesses to expand and reach an even larger audience. Where we’ve come from In the last 20 years, we’ve moved from getting our news and advertising in measured doses from TV and...

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Digital Marketing vs. Traditional Marketing

Digital Marketing vs. Traditional Marketing

Should a business spend its marketing budget on traditional marketing, with its long and successful heritage, or digital marketing, a relative newcomer? Or does a blended approach make the most sense? Print was the first form of traditional marketing If you don’t...

read more
Using Facebook to Market Your Small Business

Using Facebook to Market Your Small Business

Facebook is the most widely used social media platform for businesses and as many as 41 percent of small businesses in the U.S. use it as part of their marketing strategy. However, a lot of business owners have reported that their efforts are not as effective as they...

read more
How to Bring More Customers in to Your Local Business

How to Bring More Customers in to Your Local Business

In order for any business to earn a share of the marketplace, there are four critical areas they need to work on: Engage, Grow, Increase, and Results. Engage You need to be able to engage your audience (in this case your potential customers). We can assist in...

read more
Local Promotion Guide

Local Promotion Guide

In this day and age, having an online presence can be the best thing you do for your business. People search for what they need through search engines, typing in certain keywords to help them find businesses or services in their area. This is where local SEO...

read more
Get The Most Out Of Your Online Shop Using Shopial

Get The Most Out Of Your Online Shop Using Shopial

Do you have a shiny new online shop, with a service like Shopify or Etsy, but aren’t making your sales goals? Promoting your items on Facebook is one idea, but what if your store actually existed on Facebook? We’ve discovered a new tool called Shopial that will allow...

read more
Why should I have a newsletter? Who cares what I’m up to?

Why should I have a newsletter? Who cares what I’m up to?

When it comes to marketing campaigns, a newsletter isn’t likely the first idea that comes to mind. However, despite its reputation as a “boring” or antiquated tool, newsletters can offer a unique way to connect, communicate with and sell to, your customer base. Heck,...

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The Magic of Leave-Behinds: Leaving Lasting Impressions

The Magic of Leave-Behinds: Leaving Lasting Impressions

We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...

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Is Your Printer Spying On You? Yes, It Might Be

Is Your Printer Spying On You? Yes, It Might Be

Ask any IT specialist what the most aggravating part of their job is and it probably won’t be foreign hackers or incompetent users who think they know more than they really do. No, chances are that their biggest nightmare is a little device that most of us take for...

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Equifax Has More Than One Bad Day

Equifax Has More Than One Bad Day

One of the biggest problems with all of the media attention given to corporate hacking is that after a while it almost becomes blasé. We become so used to hearing about yet another online invasion that has left customer data in jeopardy that we almost start to think...

read more
Phones Vulnerable To Ransomware? Yes, They Are.

Phones Vulnerable To Ransomware? Yes, They Are.

In 2014, Hollywood was turned upside down when personal photos of several high-profile actresses were hacked and released on the Internet. Apple quickly scrambled to fix the problem, citing that it was an issue with their “Find My Phone” app and the iCloud service. ...

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KRACK Attack

KRACK Attack

It seems like every other day, we are hearing about some new hack or website attack that shows the vulnerability of different websites and network systems. But one recently hit the mainstream media, and for good reason. The recent “KRACK Attack” has garnered this...

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Not Another Microsoft Patch Tuesday

Not Another Microsoft Patch Tuesday

If it’s Tuesday in your office, then chances are that means one thing: it’s time for another Windows patch/update from Microsoft. These have been rolling out pretty steadily for some time and it goes back to the business model of putting out a product that is not...

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Backup Horror Stories

Backup Horror Stories

Ask someone to name something scary, and chances are you'll hear about fears of spiders, snakes, or creepy clowns. But in today’s society, with cybercrime on the rise, you’ll probably also find “loss of computer data” on that list of fears. We’ve become so reliant on...

How to Protect Your Data from a Natural Disaster

How to Protect Your Data from a Natural Disaster

As 2017 comes to a close, many of us will remember the slate of natural disasters that have hit the country over the last 12 months. From hurricanes in the fall that hit Texas, Louisiana, Florida, and Puerto Rico to wildfires blazing out of control in California,...

4 Ways to Protect Your Company From a Cyber Attack

4 Ways to Protect Your Company From a Cyber Attack

There is an old saying that a chain is only as strong as its weakest link. That is definitely the way it works for cyber security. Unfortunately, many employees in some companies have proven themselves to be the weak link in their network security chain. Staying one...

‘Grey’s Anatomy’ Covers the Cyber Threats Facing Hospitals

‘Grey’s Anatomy’ Covers the Cyber Threats Facing Hospitals

You would think that the last place to learn about the latest cyber threats facing the healthcare industry would be the television show "Grey’s Anatomy."  But a recent episode of the hit show focused on a topic that has become a legitimate issue at hospitals...

Is Your Printer Spying On You? Yes, It Might Be

Is Your Printer Spying On You? Yes, It Might Be

Ask any IT specialist what the most aggravating part of their job is and it probably won’t be foreign hackers or incompetent users who think they know more than they really do. No, chances are that their biggest nightmare is a little device that most of us take for...

Equifax Has More Than One Bad Day

Equifax Has More Than One Bad Day

One of the biggest problems with all of the media attention given to corporate hacking is that after a while it almost becomes blasé. We become so used to hearing about yet another online invasion that has left customer data in jeopardy that we almost start to think...

Phones Vulnerable To Ransomware? Yes, They Are.

Phones Vulnerable To Ransomware? Yes, They Are.

In 2014, Hollywood was turned upside down when personal photos of several high-profile actresses were hacked and released on the Internet. Apple quickly scrambled to fix the problem, citing that it was an issue with their “Find My Phone” app and the iCloud service. ...

Top Concerns for IT Directors in 2018

Top Concerns for IT Directors in 2018

When you look back at 2017 and see all the Internet nightmares that occurred, it’s easy to see why IT directors have had their blood pressure steadily rise. Last year saw the rise of ransomware, including the WannaCry hack that impacted everything from businesses to...

2017 Saw More Cyber Attacks Than Ever Before

2017 Saw More Cyber Attacks Than Ever Before

The year 2017 seems to have broken all kinds of records, from movie ticket sales to digital downloads. But one concerning trend was that 2017 saw more cyber attacks than any other year before it. This yearly increase is a trend that has been ongoing for about the last...

Tips on How to Protect Your Identity after the Equifax Hack

Tips on How to Protect Your Identity after the Equifax Hack

All the high-profile hacks in 2017 made it difficult to keep track of how severe and widespread many of the hacks actually were. Certainly one of the most troubling was the Equifax hack – it was one of the largest to date and involved a credit agency that people...

Are All Hackers Monsters? The Answer Will Surprise You

Are All Hackers Monsters? The Answer Will Surprise You

Ask the average person to describe a hacker or “cybercriminal,” and chances are you would probably get a stereotype straight out of Hollywood: a guy with a vaguely Eastern European accent sitting in a cramped, dark room, dressed like the Unabomber or an extra from Mr....

How Will Net Neutrality Affect Me?

How Will Net Neutrality Affect Me?

As the New Year begins, one of the biggest topics in the tech field is net neutrality. After the FCC voted to end net neutrality in December, the Internet erupted with a variety of theories as to what would happen to Internet access in the coming year. As with most...

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7 Successful Facebook Ads

7 Successful Facebook Ads

Facebook is still the first name in social media. Although there may be newer trends in social media marketing, Facebook is still the tried and true gold standard for most people. However, there are a variety of ads that work best if you’re trying to market your...

read more
5 Free Facebook Ads Management Software

5 Free Facebook Ads Management Software

Facebook is not just the biggest social media site on the planet. It’s also one of the hottest ways for marketers to get their ads across to a wide variety of people. From national campaigns to local ads, Facebook is the future of marketing. As it stands,...

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Why Choosing Colors for Your Brand Matters

Why Choosing Colors for Your Brand Matters

Choosing colors is very important for any business. In fact, it is very important in a lot of ways that you may be unfamiliar with, especially with regard to your marketing efforts. Color is a very important aspect that you need to keep in mind as you choose your...

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Email Marketing vs. Social Media Marketing

Email Marketing vs. Social Media Marketing

There’s a debate going on within the marketing industry. The debate is between defenders of time tested email marketing and those defending the newer online strategy, social media. The question asked is: Which is actually better – email marketing or social media...

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Do You Know Your Customers?

Do You Know Your Customers?

This question might come as a surprise to you. How well do you know the customers that you are serving? Perhaps you’ve already made your assumptions when it comes to demographics, sales history and buying habits. However, how about hard data? Assumptions can lead to...

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Is Your Business Building an Email List? It Should Be!

Is Your Business Building an Email List? It Should Be!

If you have a business, and you are taking advantage of modern technologies online, one of the most important things that you need to have is an email list. As a matter of fact, if you do not have one, you are actually making a very big mistake. Of course, you may...

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Direct Mail is Not Dead

Direct Mail is Not Dead

There is a tested and proven way to reach more potential customers, directly communicating with your target market and making you stand out against your competition. It is not through the use of digital methods such as social media sites like Facebook, Twitter or...

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7 Successful Facebook Ads

7 Successful Facebook Ads

Facebook is still the first name in social media. Although there may be newer trends in social media marketing, Facebook is still the tried and true gold standard for most people. However, there are a variety of ads that work best if you’re trying to market your...

read more
5 Free Facebook Ads Management Software

5 Free Facebook Ads Management Software

Facebook is not just the biggest social media site on the planet. It’s also one of the hottest ways for marketers to get their ads across to a wide variety of people. From national campaigns to local ads, Facebook is the future of marketing. As it stands,...

read more
Why Choosing Colors for Your Brand Matters

Why Choosing Colors for Your Brand Matters

Choosing colors is very important for any business. In fact, it is very important in a lot of ways that you may be unfamiliar with, especially with regard to your marketing efforts. Color is a very important aspect that you need to keep in mind as you choose your...

read more
Top Cyber Security Risks for 2019

Top Cyber Security Risks for 2019

The New Year is upon us and as always, it’s time to look back on the past and make educated predictions about what’s to come. In just the first half of 2018, data breaches of major companies saw 219 records stolen every second with the whole year on track to see...

read more
5 Ways to Protect Your Data on Facebook

5 Ways to Protect Your Data on Facebook

The recent testimony of Mark Zuckerberg, CEO of Facebook, before congressional investigators has only underscored what many of us have known for a while—social media can be potentially dangerous when it comes to the data that is being collected on you by outside...

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What is GDPR and How Does It Affect You?

What is GDPR and How Does It Affect You?

In the last decade, data has become king, and one of the biggest issues for cyber security experts has been protecting that data. With several high-profile hacks including the Equifax breach, it is obvious that hackers are targeting data storehouses in an attempt to...

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