Social Media Management tips and tricks

In June 2017, Facebook’s monthly user count passed the two billion mark — that’s over 1/4 of the global population. Social media as a whole is growing at a tremendous pace, and more businesses are starting to take notice of its potential in the advertising world. As...

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Importance of Analytics for Businesses Big and Small

For most businesses, the top priority is offering valuable products and services to their consumers. The best way to do this is to stay ahead of their competition and keep innovating. In the past, companies would use flawed, time-consuming models to gauge how their...

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Where Do Cyber Threats Come From? From All Sides.

We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A recent speech from FBI Director Christopher A. Wray emphasized that these cyber threats are "coming at us from...

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Could Convenience Cost Your Company Security?

New technology is always promising the ease of use and convenience that this breakthrough will offer.  Unfortunately, for every step forward in convenience, there seems to be another step backward when it comes to headaches for IT professionals. This is true with...

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You’ve Decided the Cloud Is for You – What’s Next?

It’s a major step that any IT director has to take, but once you’ve decided the cloud is right for you, there are a few steps you absolutely have to take. You are going to need to sit down with your team and discuss the timeline for the switchover, and just how you...

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To Cloud or Not to Cloud? That is the Question.

A few years ago, a new term hit the tech world—“the cloud.” Since then, it has become one of the biggest technology game-changers, while at the same time also being one that many people don’t completely understand. But one thing that your business needs to do is...

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Hybrid Cloud: The Best of Both Worlds

Many people are currently agonizing over the decision to switch their computer system over to a cloud-computing environment. Some are concerned about the security issues or the privacy problems. Others are worried about connectivity and what happens when the cloud...

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Cyberattacks Threatening Professional Sports Teams

One of the biggest industries in the United States is professional sports. The National Football League (NFL) posted earnings of over $13 billion last year. For Major League Baseball (MLB), the number is $9.5 billion. The National Basketball Association (NBA) has...

5 Ways to Protect Your Data on Facebook

The recent testimony of Mark Zuckerberg, CEO of Facebook, before congressional investigators has only underscored what many of us have known for a while—social media can be potentially dangerous when it comes to the data that is being collected on you by outside...

What is GDPR and How Does It Affect You?

In the last decade, data has become king, and one of the biggest issues for cyber security experts has been protecting that data. With several high-profile hacks including the Equifax breach, it is obvious that hackers are targeting data storehouses in an attempt to...

Advertising on Facebook – is it as effective as I’ve heard?

When it comes to paid advertising online, you only have two MAJOR options: Facebook Ads and AdWords. Which one is better? There’s no universal answer to that question. The only way to decide which platform is a better fit for you is by defining your needs as clearly...

Social Media Management tips and tricks

In June 2017, Facebook’s monthly user count passed the two billion mark — that’s over 1/4 of the global population. Social media as a whole is growing at a tremendous pace, and more businesses are starting to take notice of its potential in the advertising world. As...

Importance of Analytics for Businesses Big and Small

For most businesses, the top priority is offering valuable products and services to their consumers. The best way to do this is to stay ahead of their competition and keep innovating. In the past, companies would use flawed, time-consuming models to gauge how their...

Could Your Boss Be Banned from Snooping on Your Social Media?

When social media became the hottest trend about ten years ago, it opened up a proverbial can of worms that many people are still trying to get a grasp on. One of the issues that has come up is how employers use social media to make decisions in a company, such as...

Is Your Router Infected? Russian Hackers Target Routers

Another recent cyber attack has hit the Internet, but this time the targets are not computers, but network routers themselves.  Russian hackers “Fancy Bear” are believed to be behind this attack which would make it the second big hack they are affiliated with after...

Your Brand’s Voice: Formal, fun, or somewhere in the middle

Brands are most effective and notable when they have a unique, consistent and resonating voice that connects with their target audience. This voice is rooted in their implementations across platforms, in their public relations, in the communication with their...

Could You Be Cyber-Attacked While in the Hospital?

We have heard quite a bit about the dangers of cyber attacks.  Specifically, though, most of these stories center around hacking personal information such as social security numbers, checking accounts, and credit card numbers.  Identity theft and ruining your credit...

Is Your Child At Risk Using Disney Apps?

When you send your child out in the world, be it to school or outings with friends, you hope that they will be safe and protected.  To that end, many parents are buying smartphones for their children at a younger and younger age.  The rationale is that if the child...

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Easily Find The Images You Need To Make Your Posts Pop

Post any images on social media recently? You might’ve spent more time than you wanted searching for the perfect image to go along with you post. Image posts get 179% more interactions than text only posts. A no-brainer for trying to convert some of your social media...

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Easily Create Entertaining Videos for Promotions

Video content is shared on Facebook more than any other post type, averaging 89.5 shares per video. Creating a video to promote your golf course seems difficult or unapproachable if you don’t have experience. It doesn’t have to be difficult if you find a decent tool...

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Up Social Media Activity with Hootsuite

  What stands in the way of your golf course having success with social media? The short answer to this question is staying active – posting like crazy! Hootsuite can help you do just that, and it doesn’t’ cost anything. It will let you integrate all your social...

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How to Improve Your Business with Email Marketing

Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...

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Why Digital Marketing is Important

The online marketplace is extremely lucrative, with 96 percent of Americans making purchases on the internet. The majority of those shoppers prefer the internet for shopping over having to deal with crowds, lines, and product availability in brick-and-mortar stores....

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5 Digital Marketing Trends to Watch Out for in 2018

Being able to adapt to industry trends is the hallmark of a successful business owner. There are more platforms that ever before that owners and advertisers can utilize to drive traffic to their website, get people in the door of their brick-and-mortar shop, and...

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KRACK Attack

It seems like every other day, we are hearing about some new hack or website attack that shows the vulnerability of different websites and network systems. But one recently hit the mainstream media, and for good reason. The recent “KRACK Attack” has garnered this...

Not Another Microsoft Patch Tuesday

If it’s Tuesday in your office, then chances are that means one thing: it’s time for another Windows patch/update from Microsoft. These have been rolling out pretty steadily for some time and it goes back to the business model of putting out a product that is not...

3 Easy Steps to Avoid Being Victim of Email Phishing Scams

Fraudulent emails are a reality for each of us. These fake emails are attempts by hackers to gain access to your email and personal information. Stories of stolen identity as well as attempts (sometimes successful) to hack business networks and servers have been...

How Mailsploit Just Made Phishing Easier

Ever since the first email was sent through the Internet, people have been trying to find a way to make the most money off the revolutionary technological advancement. Soon after that, nefarious individuals tried to find a way to take advantage of this through illegal...

Why You Should Document Your Network System

For many of us in the IT world, we enjoy working on computers, building networks, designing programs, and implementing new systems. But when it comes to the “paperwork” side of the business, many of us tend to lag behind and let those tasks fall between the cracks....

Backup Horror Stories

Ask someone to name something scary, and chances are you'll hear about fears of spiders, snakes, or creepy clowns. But in today’s society, with cybercrime on the rise, you’ll probably also find “loss of computer data” on that list of fears. We’ve become so reliant on...

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Advertising on Facebook– Why Spend the Money?

Social media plays a huge role in connecting and reaching out to your audience. Even though Facebook has driven some users away with their recent shift to a paid-only format for marketing and advertising, it can still be a very useful marketing tool. One of the most...

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Mobilegeddon Is Just Beginning

Question: What is Mobilegeddon? Answer: Google’s recent April 2015 update to rank mobile-friendly sites higher in mobile searches with the launch of their new search algorithm. Question: What’s behind the name? Answer: It’s called Mobilegeddon because many feared the...

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Do You Need A CRM System?

Customer Relationship Management Software, more commonly referred to as CRM Software – Is this something you need? It depends. Do you work in sales or marketing? Is it important for you to track your interactions with current and future customers?  Do you keep track...

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Why You Need A Responsive Site More Than Ever

There are more mobile devices on Earth than people! And that number is expected to continue to grow at this crazy-fast pace. If you want to capture this market share (and why wouldn’t you?) then you need to make sure your website looks good on multiple devices. That’s...

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Google Is Having a Bad Day

Mid-April of this year, Bing reached their all-time high of the Search market share in the U.S. with 20% of the market share. Both, Yahoo and Google experienced a slight decrease with Bing's gains. These results come from recent analysis of the U.S. desktop search...

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Marketing Using the Five Senses

Here’s a marketing test involving research participants that yielded some very interesting results. Marketing professor Raj Raghunathan and Ph.D. student Szu-Chi performed a study of two chickens and here’s what happened. The Test Participants were given two photos to...

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Why You Should Be Using Call Tracking – Right Now!

Before you can reap the benefits of call tracking, first you need to understand what it is and how it works. What is Call Tracking Call tracking is a technique used in digital marketing to track which marketing channels generate calls. Call tracking is not unique to...

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The Difference Between Branding and Marketing

A business operating amidst a competitive industry makes good use of attraction marketing in order to maximize selling potentials. This technique enables a potential customer to see what you are offering them and how it can actually be of benefit to them before making...

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Yes, we are still talking about mobile!

In 2008, an analyst at Kleiner Perkins Caufield Byers made a bold prediction. "Mobile to overtake fixed Internet access by 2014. According to the latest report from comScore, we’re way past the mobile tipping point. It’s not whether mobile marketing is important, it’s...

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Top 10 apps for mobile

Here’s the top ten apps for mobile devices, ranging from getting the scoop on local businesses to trying the best new restaurant in town to visiting a new city and looking for the best place to get a haircut. Want to know the closest coffee shop or gas station? When...

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“Near Me” searches are on the rise

According to Google their “Near Me” Search feature has doubled this year as people turn more and more to find local businesses with their mobile devices. Google released this information last week when they launched a new mobile ad product designed specifically around...

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Advertising on Facebook– Why Spend the Money?

Social media plays a huge role in connecting and reaching out to your audience. Even though Facebook has driven some users away with their recent shift to a paid-only format for marketing and advertising, it can still be a very useful marketing tool. One of the most...

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Mobilegeddon Is Just Beginning

Question: What is Mobilegeddon? Answer: Google’s recent April 2015 update to rank mobile-friendly sites higher in mobile searches with the launch of their new search algorithm. Question: What’s behind the name? Answer: It’s called Mobilegeddon because many feared the...

read more

Do You Need A CRM System?

Customer Relationship Management Software, more commonly referred to as CRM Software – Is this something you need? It depends. Do you work in sales or marketing? Is it important for you to track your interactions with current and future customers?  Do you keep track...

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7 Successful Facebook Ads

Facebook is still the first name in social media. Although there may be newer trends in social media marketing, Facebook is still the tried and true gold standard for most people. However, there are a variety of ads that work best if you’re trying to market your...

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5 Free Facebook Ads Management Software

Facebook is not just the biggest social media site on the planet. It’s also one of the hottest ways for marketers to get their ads across to a wide variety of people. From national campaigns to local ads, Facebook is the future of marketing. As it stands,...

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Why Choosing Colors for Your Brand Matters

Choosing colors is very important for any business. In fact, it is very important in a lot of ways that you may be unfamiliar with, especially with regard to your marketing efforts. Color is a very important aspect that you need to keep in mind as you choose your...

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