Where Do Cyber Threats Come From? From All Sides.

We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A recent speech from FBI Director Christopher A. Wray emphasized that these cyber threats are "coming at us from...

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Could Convenience Cost Your Company Security?

New technology is always promising the ease of use and convenience that this breakthrough will offer.  Unfortunately, for every step forward in convenience, there seems to be another step backward when it comes to headaches for IT professionals. This is true with...

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You’ve Decided the Cloud Is for You – What’s Next?

It’s a major step that any IT director has to take, but once you’ve decided the cloud is right for you, there are a few steps you absolutely have to take. You are going to need to sit down with your team and discuss the timeline for the switchover, and just how you...

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To Cloud or Not to Cloud? That is the Question.

A few years ago, a new term hit the tech world—“the cloud.” Since then, it has become one of the biggest technology game-changers, while at the same time also being one that many people don’t completely understand. But one thing that your business needs to do is...

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Hybrid Cloud: The Best of Both Worlds

Many people are currently agonizing over the decision to switch their computer system over to a cloud-computing environment. Some are concerned about the security issues or the privacy problems. Others are worried about connectivity and what happens when the cloud...

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Why should I have a newsletter? Who cares what I’m up to?

When it comes to marketing campaigns, a newsletter isn’t likely the first idea that comes to mind. However, despite its reputation as a “boring” or antiquated tool, newsletters can offer a unique way to connect, communicate with and sell to, your customer base. Heck,...

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The Magic of Leave-Behinds: Leaving Lasting Impressions

We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...

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Social Media Management tips and tricks

In June 2017, Facebook’s monthly user count passed the two billion mark — that’s over 1/4 of the global population. Social media as a whole is growing at a tremendous pace, and more businesses are starting to take notice of its potential in the advertising world. As...

Importance of Analytics for Businesses Big and Small

For most businesses, the top priority is offering valuable products and services to their consumers. The best way to do this is to stay ahead of their competition and keep innovating. In the past, companies would use flawed, time-consuming models to gauge how their...

Could Your Boss Be Banned from Snooping on Your Social Media?

When social media became the hottest trend about ten years ago, it opened up a proverbial can of worms that many people are still trying to get a grasp on. One of the issues that has come up is how employers use social media to make decisions in a company, such as...

Where Do Cyber Threats Come From? From All Sides.

We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A recent speech from FBI Director Christopher A. Wray emphasized that these cyber threats are "coming at us from...

Could Convenience Cost Your Company Security?

New technology is always promising the ease of use and convenience that this breakthrough will offer.  Unfortunately, for every step forward in convenience, there seems to be another step backward when it comes to headaches for IT professionals. This is true with...

You’ve Decided the Cloud Is for You – What’s Next?

It’s a major step that any IT director has to take, but once you’ve decided the cloud is right for you, there are a few steps you absolutely have to take. You are going to need to sit down with your team and discuss the timeline for the switchover, and just how you...

To Cloud or Not to Cloud? That is the Question.

A few years ago, a new term hit the tech world—“the cloud.” Since then, it has become one of the biggest technology game-changers, while at the same time also being one that many people don’t completely understand. But one thing that your business needs to do is...

Is Your Child At Risk Using Disney Apps?

When you send your child out in the world, be it to school or outings with friends, you hope that they will be safe and protected.  To that end, many parents are buying smartphones for their children at a younger and younger age.  The rationale is that if the child...

10 Benefits of having a Company Website for your Small Business

If you aim to grow your brand, having a website is no longer optional in today’s marketplace. And while having a website can put your small business globally on the map, it’s just as vital for those SMBs operating locally. Adweek reports that over 81% of consumers...

May Roundup: 16 Organization Tips for Your Small Business

1.You should have a Google my business profile Millions of people use Google Search as their first step when looking for goods or services. With a GMB created, you can ensure that they see the correct information. You can make sure that your business is getting a...

Is Your Email Host Catching All The Malicious Malware?

For many of us in the business and technology fields, emails can be our lifeline.  Unfortunately, hackers also realize this and they are doing everything they can to subvert our emails and use them against us to infiltrate our networks.  That’s why we rely on our...

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Easily Find The Images You Need To Make Your Posts Pop

Post any images on social media recently? You might’ve spent more time than you wanted searching for the perfect image to go along with you post. Image posts get 179% more interactions than text only posts. A no-brainer for trying to convert some of your social media...

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Easily Create Entertaining Videos for Promotions

Video content is shared on Facebook more than any other post type, averaging 89.5 shares per video. Creating a video to promote your golf course seems difficult or unapproachable if you don’t have experience. It doesn’t have to be difficult if you find a decent tool...

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Up Social Media Activity with Hootsuite

  What stands in the way of your golf course having success with social media? The short answer to this question is staying active – posting like crazy! Hootsuite can help you do just that, and it doesn’t’ cost anything. It will let you integrate all your social...

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How to Improve Your Business with Email Marketing

Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...

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Why Digital Marketing is Important

The online marketplace is extremely lucrative, with 96 percent of Americans making purchases on the internet. The majority of those shoppers prefer the internet for shopping over having to deal with crowds, lines, and product availability in brick-and-mortar stores....

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5 Digital Marketing Trends to Watch Out for in 2018

Being able to adapt to industry trends is the hallmark of a successful business owner. There are more platforms that ever before that owners and advertisers can utilize to drive traffic to their website, get people in the door of their brick-and-mortar shop, and...

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KRACK Attack

It seems like every other day, we are hearing about some new hack or website attack that shows the vulnerability of different websites and network systems. But one recently hit the mainstream media, and for good reason. The recent “KRACK Attack” has garnered this...

Not Another Microsoft Patch Tuesday

If it’s Tuesday in your office, then chances are that means one thing: it’s time for another Windows patch/update from Microsoft. These have been rolling out pretty steadily for some time and it goes back to the business model of putting out a product that is not...

3 Easy Steps to Avoid Being Victim of Email Phishing Scams

Fraudulent emails are a reality for each of us. These fake emails are attempts by hackers to gain access to your email and personal information. Stories of stolen identity as well as attempts (sometimes successful) to hack business networks and servers have been...

How Mailsploit Just Made Phishing Easier

Ever since the first email was sent through the Internet, people have been trying to find a way to make the most money off the revolutionary technological advancement. Soon after that, nefarious individuals tried to find a way to take advantage of this through illegal...

Why You Should Document Your Network System

For many of us in the IT world, we enjoy working on computers, building networks, designing programs, and implementing new systems. But when it comes to the “paperwork” side of the business, many of us tend to lag behind and let those tasks fall between the cracks....

Backup Horror Stories

Ask someone to name something scary, and chances are you'll hear about fears of spiders, snakes, or creepy clowns. But in today’s society, with cybercrime on the rise, you’ll probably also find “loss of computer data” on that list of fears. We’ve become so reliant on...

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Why You Need A Responsive Site More Than Ever

There are more mobile devices on Earth than people! And that number is expected to continue to grow at this crazy-fast pace. If you want to capture this market share (and why wouldn’t you?) then you need to make sure your website looks good on multiple devices. That’s...

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Google Is Having a Bad Day

Mid-April of this year, Bing reached their all-time high of the Search market share in the U.S. with 20% of the market share. Both, Yahoo and Google experienced a slight decrease with Bing's gains. These results come from recent analysis of the U.S. desktop search...

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Marketing Using the Five Senses

Here’s a marketing test involving research participants that yielded some very interesting results. Marketing professor Raj Raghunathan and Ph.D. student Szu-Chi performed a study of two chickens and here’s what happened. The Test Participants were given two photos to...

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Why You Should Be Using Call Tracking – Right Now!

Before you can reap the benefits of call tracking, first you need to understand what it is and how it works. What is Call Tracking Call tracking is a technique used in digital marketing to track which marketing channels generate calls. Call tracking is not unique to...

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Google Changes Presentation of URLS On Mobile Devices

  Google’s changing things up on mobile devices again. This time it’s the way that URLs are displayed on mobile devices. As part of this new launch, Google will make these two changes: The website name will be used instead of the domain name The URL structure...

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GFQ Article – When To Know You Need Help

There’s a saying:, “Entrepreneurs are the only people who work 80 hour weeks to avoid working 40 hour weeks”  How true is that! When you first start your business it’s only natural that you’ll want to do things yourself for several reasons. You’re in Start-Up Mode and...

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Advertising on Facebook– Why Spend the Money?

Social media plays a huge role in connecting and reaching out to your audience. Even though Facebook has driven some users away with their recent shift to a paid-only format for marketing and advertising, it can still be a very useful marketing tool. One of the most...

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Mobilegeddon Is Just Beginning

Question: What is Mobilegeddon? Answer: Google’s recent April 2015 update to rank mobile-friendly sites higher in mobile searches with the launch of their new search algorithm. Question: What’s behind the name? Answer: It’s called Mobilegeddon because many feared the...

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Do You Need A CRM System?

Customer Relationship Management Software, more commonly referred to as CRM Software – Is this something you need? It depends. Do you work in sales or marketing? Is it important for you to track your interactions with current and future customers?  Do you keep track...

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Why You Need A Responsive Site More Than Ever

There are more mobile devices on Earth than people! And that number is expected to continue to grow at this crazy-fast pace. If you want to capture this market share (and why wouldn’t you?) then you need to make sure your website looks good on multiple devices. That’s...

read more

Google Is Having a Bad Day

Mid-April of this year, Bing reached their all-time high of the Search market share in the U.S. with 20% of the market share. Both, Yahoo and Google experienced a slight decrease with Bing's gains. These results come from recent analysis of the U.S. desktop search...

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Marketing Using the Five Senses

Here’s a marketing test involving research participants that yielded some very interesting results. Marketing professor Raj Raghunathan and Ph.D. student Szu-Chi performed a study of two chickens and here’s what happened. The Test Participants were given two photos to...

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Email Marketing vs. Social Media Marketing

There’s a debate going on within the marketing industry. The debate is between defenders of time tested email marketing and those defending the newer online strategy, social media. The question asked is: Which is actually better – email marketing or social media...

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Do You Know Your Customers?

This question might come as a surprise to you. How well do you know the customers that you are serving? Perhaps you’ve already made your assumptions when it comes to demographics, sales history and buying habits. However, how about hard data? Assumptions can lead to...

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Is Your Business Building an Email List? It Should Be!

If you have a business, and you are taking advantage of modern technologies online, one of the most important things that you need to have is an email list. As a matter of fact, if you do not have one, you are actually making a very big mistake. Of course, you may...

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Direct Mail is Not Dead

There is a tested and proven way to reach more potential customers, directly communicating with your target market and making you stand out against your competition. It is not through the use of digital methods such as social media sites like Facebook, Twitter or...

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