Hybrid Cloud: The Best of Both Worlds

Many people are currently agonizing over the decision to switch their computer system over to a cloud-computing environment. Some are concerned about the security issues or the privacy problems. Others are worried about connectivity and what happens when the cloud...

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Why should I have a newsletter? Who cares what I’m up to?

When it comes to marketing campaigns, a newsletter isn’t likely the first idea that comes to mind. However, despite its reputation as a “boring” or antiquated tool, newsletters can offer a unique way to connect, communicate with and sell to, your customer base. Heck,...

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The Magic of Leave-Behinds: Leaving Lasting Impressions

We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...

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3 Tips on How to Protect Your Computer from Hackers

For many people, theft goes beyond the actual loss of an item. It’s painful because of the loss of privacy and the invasion that it constitutes. But when the stolen item is a laptop or tablet, that invasion of privacy can go much deeper. It’s possible that if your...

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Top Concerns for IT Directors in 2018

When you look back at 2017 and see all the Internet nightmares that occurred, it’s easy to see why IT directors have had their blood pressure steadily rise. Last year saw the rise of ransomware, including the WannaCry hack that impacted everything from businesses to...

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How to Improve Your Business with Email Marketing

Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...

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Importance of Analytics for Businesses Big and Small

For most businesses, the top priority is offering valuable products and services to their consumers. The best way to do this is to stay ahead of their competition and keep innovating. In the past, companies would use flawed, time-consuming models to gauge how their...

Could Your Boss Be Banned from Snooping on Your Social Media?

When social media became the hottest trend about ten years ago, it opened up a proverbial can of worms that many people are still trying to get a grasp on. One of the issues that has come up is how employers use social media to make decisions in a company, such as...

Where Do Cyber Threats Come From? From All Sides.

We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A recent speech from FBI Director Christopher A. Wray emphasized that these cyber threats are "coming at us from...

Could Convenience Cost Your Company Security?

New technology is always promising the ease of use and convenience that this breakthrough will offer.  Unfortunately, for every step forward in convenience, there seems to be another step backward when it comes to headaches for IT professionals. This is true with...

You’ve Decided the Cloud Is for You – What’s Next?

It’s a major step that any IT director has to take, but once you’ve decided the cloud is right for you, there are a few steps you absolutely have to take. You are going to need to sit down with your team and discuss the timeline for the switchover, and just how you...

To Cloud or Not to Cloud? That is the Question.

A few years ago, a new term hit the tech world—“the cloud.” Since then, it has become one of the biggest technology game-changers, while at the same time also being one that many people don’t completely understand. But one thing that your business needs to do is...

Hybrid Cloud: The Best of Both Worlds

Many people are currently agonizing over the decision to switch their computer system over to a cloud-computing environment. Some are concerned about the security issues or the privacy problems. Others are worried about connectivity and what happens when the cloud...

February Roundup: 20 of Our Favorite Small Business Marketing Tips

Running your own business can be exhausting, and it can be a challenge coming up with new, fresh and fun marketing ideas when you're burnt out. Not only that, but these fun marketing ideas need to be within your marketing budget. Fear not! Here are 20 effective...

Is Your Router Infected? Russian Hackers Target Routers

Another recent cyber attack has hit the Internet, but this time the targets are not computers, but network routers themselves.  Russian hackers “Fancy Bear” are believed to be behind this attack which would make it the second big hack they are affiliated with after...

Your Brand’s Voice: Formal, fun, or somewhere in the middle

Brands are most effective and notable when they have a unique, consistent and resonating voice that connects with their target audience. This voice is rooted in their implementations across platforms, in their public relations, in the communication with their...

Could You Be Cyber-Attacked While in the Hospital?

We have heard quite a bit about the dangers of cyber attacks.  Specifically, though, most of these stories center around hacking personal information such as social security numbers, checking accounts, and credit card numbers.  Identity theft and ruining your credit...

Is Your Child At Risk Using Disney Apps?

When you send your child out in the world, be it to school or outings with friends, you hope that they will be safe and protected.  To that end, many parents are buying smartphones for their children at a younger and younger age.  The rationale is that if the child...

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Local Promotion Guide

Local Promotion Guide

In this day and age, having an online presence can be the best thing you do for your business. People search for what they need through search engines, typing in certain keywords to help them find businesses or services in their area. This is where local SEO...

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Get The Most Out Of Your Online Shop Using Shopial

Get The Most Out Of Your Online Shop Using Shopial

Do you have a shiny new online shop, with a service like Shopify or Etsy, but aren’t making your sales goals? Promoting your items on Facebook is one idea, but what if your store actually existed on Facebook? We’ve discovered a new tool called Shopial that will allow...

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Easily Find The Images You Need To Make Your Posts Pop

Easily Find The Images You Need To Make Your Posts Pop

Post any images on social media recently? You might’ve spent more time than you wanted searching for the perfect image to go along with you post. Image posts get 179% more interactions than text only posts. A no-brainer for trying to convert some of your social media...

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Easily Create Entertaining Videos for Promotions

Easily Create Entertaining Videos for Promotions

Video content is shared on Facebook more than any other post type, averaging 89.5 shares per video. Creating a video to promote your golf course seems difficult or unapproachable if you don’t have experience. It doesn’t have to be difficult if you find a decent tool...

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Equifax Has More Than One Bad Day

One of the biggest problems with all of the media attention given to corporate hacking is that after a while it almost becomes blasé. We become so used to hearing about yet another online invasion that has left customer data in jeopardy that we almost start to think...

Phones Vulnerable To Ransomware? Yes, They Are.

In 2014, Hollywood was turned upside down when personal photos of several high-profile actresses were hacked and released on the Internet. Apple quickly scrambled to fix the problem, citing that it was an issue with their “Find My Phone” app and the iCloud service. ...

KRACK Attack

It seems like every other day, we are hearing about some new hack or website attack that shows the vulnerability of different websites and network systems. But one recently hit the mainstream media, and for good reason. The recent “KRACK Attack” has garnered this...

Not Another Microsoft Patch Tuesday

If it’s Tuesday in your office, then chances are that means one thing: it’s time for another Windows patch/update from Microsoft. These have been rolling out pretty steadily for some time and it goes back to the business model of putting out a product that is not...

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Why You Should Be Using Call Tracking – Right Now!

Before you can reap the benefits of call tracking, first you need to understand what it is and how it works. What is Call Tracking Call tracking is a technique used in digital marketing to track which marketing channels generate calls. Call tracking is not unique to...

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Google Changes Presentation of URLS On Mobile Devices

  Google’s changing things up on mobile devices again. This time it’s the way that URLs are displayed on mobile devices. As part of this new launch, Google will make these two changes: The website name will be used instead of the domain name The URL structure...

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GFQ Article – When To Know You Need Help

There’s a saying:, “Entrepreneurs are the only people who work 80 hour weeks to avoid working 40 hour weeks”  How true is that! When you first start your business it’s only natural that you’ll want to do things yourself for several reasons. You’re in Start-Up Mode and...

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Google Plans To Penalize Doorway Pages

Google announced an upcoming change in their ranking algorithm for “doorway pages” and are advising users to stop using them. What are doorway pages? They are special pages designed to help a website rank for a particular keyword or phrase that has very little to do...

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Viewability Standards for Mobile Ads

Facebook, in conjunction with MRC, IAB and Nielsen are working on establishing viewability standards for mobile ads and hopefully these standards will help to define the difference between an ad impression served and an ad impression viewed. Why is the distinction...

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When Branding Fails

Brands fail, sometimes in pretty big ways and other times drip, by slow drip; but one thing is for sure, it happens more often than we think.  Just why do customers lose that lovin' feelin' for a brand and why do loyal customers leave and go elsewhere? As the...

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Mobilegeddon Is Just Beginning

Question: What is Mobilegeddon? Answer: Google’s recent April 2015 update to rank mobile-friendly sites higher in mobile searches with the launch of their new search algorithm. Question: What’s behind the name? Answer: It’s called Mobilegeddon because many feared the...

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Do You Need A CRM System?

Customer Relationship Management Software, more commonly referred to as CRM Software – Is this something you need? It depends. Do you work in sales or marketing? Is it important for you to track your interactions with current and future customers?  Do you keep track...

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Why You Need A Responsive Site More Than Ever

There are more mobile devices on Earth than people! And that number is expected to continue to grow at this crazy-fast pace. If you want to capture this market share (and why wouldn’t you?) then you need to make sure your website looks good on multiple devices. That’s...

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Google Is Having a Bad Day

Mid-April of this year, Bing reached their all-time high of the Search market share in the U.S. with 20% of the market share. Both, Yahoo and Google experienced a slight decrease with Bing's gains. These results come from recent analysis of the U.S. desktop search...

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Marketing Using the Five Senses

Here’s a marketing test involving research participants that yielded some very interesting results. Marketing professor Raj Raghunathan and Ph.D. student Szu-Chi performed a study of two chickens and here’s what happened. The Test Participants were given two photos to...

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Why You Should Be Using Call Tracking – Right Now!

Before you can reap the benefits of call tracking, first you need to understand what it is and how it works. What is Call Tracking Call tracking is a technique used in digital marketing to track which marketing channels generate calls. Call tracking is not unique to...

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Google Changes Presentation of URLS On Mobile Devices

  Google’s changing things up on mobile devices again. This time it’s the way that URLs are displayed on mobile devices. As part of this new launch, Google will make these two changes: The website name will be used instead of the domain name The URL structure...

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7 Successful Facebook Ads

Facebook is still the first name in social media. Although there may be newer trends in social media marketing, Facebook is still the tried and true gold standard for most people. However, there are a variety of ads that work best if you’re trying to market your...

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5 Free Facebook Ads Management Software

Facebook is not just the biggest social media site on the planet. It’s also one of the hottest ways for marketers to get their ads across to a wide variety of people. From national campaigns to local ads, Facebook is the future of marketing. As it stands,...

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Why Choosing Colors for Your Brand Matters

Choosing colors is very important for any business. In fact, it is very important in a lot of ways that you may be unfamiliar with, especially with regard to your marketing efforts. Color is a very important aspect that you need to keep in mind as you choose your...

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