RadiusBridge Explores The Top 5 Metrics You Should Be Tracking For Your Small Business

For small and big businesses, it is important to keep track of some website metrics from day one using preferred business reporting software. The reports generated by the software are important as they help you pinpoint areas of interest, reveal your audience demographics, reveal the source of your traffic and what actions are being taken by your visitors. Obtaining such valuable data as this can help you make improved changes to your marketing strategies and also help increase your overall numbers.

What Are Metrics For A Site?

It may be hard to believe, but there are a ton of business owners out there trying to go it alone when it comes to their online marketing and traffic. These businesses have a lot of heart, but often aren’t aware of what metrics they need to keep an eye on for their site, or even what metrics are in marketing. While many business owners are not familiar with the website metrics to track for improved business decisions and growth, we have put together a list of metrics which are essential when it comes to making your small business marketing efforts really count in almost any industry.

Organic Traffic

Organic traffic is one of the most important metrics to keep track of. This data is collected based on people’s web searches and not from direct ads or links. For businesses who have noticed low organic traffic numbers, there is the need to work better on Search Engine Optimization (SEO). Improved SEO will help search engines to better take your business website and list it among the top searches when specific queries are logged.

As part of methods to improving organic data, you may need to edit or review your website’s metadata, headlines, and website copy in order to accurately or effectively communicate your company, goods and services offered.

Organic Click-through Rate

Once you have decided to explore the world of digital advertising, you will want to monitor the click-through rate of your ads. The click-through rate is the percentage or number of clicks received by your ad divided by the number of times your ad was displayed. This is really important as it helps you better gauge which of the keywords you have chosen better works and the ones which aren’t.

It is important to note that your keywords also have their own click-through rates, a number which can help you decide which words and phrases to improve on.

Bounce Rate And Pages Per Session

Getting people on your webpage may be challenging, however, once visitors are on your website, your goal is to make them stay there. Bounce rate reveals the percentage of all sessions where users left you website without viewing any other pages on the website. If you have all your information on one page, then a high bounce rate is normal, however, if your goal is to get users to click to another page, a low bounce rate is desired.

Conversion Rate

The conversation rate is an important metric as it reveals how many users achieve the ultimate action for which your website was launched which may be to sign in, checkout, download content, or more. Having this data will tell you whether or not your website content is persuasive and engaging enough to spur users to complete the end goal.

Average Page Load Time

The average page load time is an important Google Analytics metric every business should keep track of as it reveals how fast your business page loads. The faster the page loads the easier your website is accessible to visitors, especially as internet speed differs for several persons.

To learn more about website metrics and important steps to boost online business, visit https://omniuthinc.wpengine.com/.


RadiusBridge is based in Atlanta, GA in the United States. We are a premier resource for data management and business growth solutions for companies of all sizes. Check out how our products can work for your business and get started with us online today!


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