Tools Tuesday: Cut Social Media Management Time by 90 Percent
If you’re not already using DrumUp to save time on social media management, we highly recommend it. Login with any of your social media accounts, and choose keywords relevant to golf/golf courses. At this point, it gets nuts. DrumUp comes back with articles, videos,...
More Time for Social Media Engagement
Part of monetizing social media for your business is keeping your audience interested with content; part of it is engaging with customers and prospects. The engagement part is really where you want to spend a lot of time. People like to talk about good experiences....
Up Social Media Activity with Hootsuite
What stands in the way of your golf course having success with social media? The short answer to this question is staying active – posting like crazy! Hootsuite can help you do just that, and it doesn’t’ cost anything. It will let you integrate all your social media...
7 Successful Facebook Ads
Facebook is still the first name in social media. Although there may be newer trends in social media marketing, Facebook is still the tried and true gold standard for most people. However, there are a variety of ads that work best if you’re trying to market your...
5 Free Facebook Ads Management Software
Facebook is not just the biggest social media site on the planet. It’s also one of the hottest ways for marketers to get their ads across to a wide variety of people. From national campaigns to local ads, Facebook is the future of marketing. As it stands, Facebook...
Why Choosing Colors for Your Brand Matters
Choosing colors is very important for any business. In fact, it is very important in a lot of ways that you may be unfamiliar with, especially with regard to your marketing efforts. Color is a very important aspect that you need to keep in mind as you choose your...
Email Marketing or Direct-Mail Marketing: Which Works Best for Your Company?
Advertising campaigns, once limited to radio, print and T.V., have evolved to include the internet. Modern technology has introduced the power of the World Wide Web through smart phones and social media platforms. These days, marketers have many methods of advertising...
Email Marketing vs. Social Media Marketing
There’s a debate going on within the marketing industry. The debate is between defenders of time tested email marketing and those defending the newer online strategy, social media. The question asked is: Which is actually better – email marketing or social media...
Do You Know Your Customers?
This question might come as a surprise to you. How well do you know the customers that you are serving? Perhaps you’ve already made your assumptions when it comes to demographics, sales history and buying habits. However, how about hard data? Assumptions can lead to...
Using Twitter to Market Your Small Business
In the latter part of 2013, Twitter had over 232 million active users each month, majority of which lived in the U.S. In 2015, this number grew to 300 million. Although Twitter is no longer as widely used as Facebook, it is still a very powerful marketing tool. So if...
Using Instagram to Market Your Small Business
Instagram currently has over 400 million users. So it’s not surprising that it has become a way for businesses to connect with people. While majority of those who use this social platform are teens and college students, there are also people from all age groups who...
What to Expect for Social Media in 2017
If you own a business, then you probably know how important social media marketing is. A lot of businesses of all sizes have tapped social networks like Facebook and Instagram to reach their audience and interact with them. Social media has been around for a decade...
Is Facebook an Effective Tool for Social Media Marketing?
Facebook has established itself as the #1 social networking website and it continues to give a wealth of benefits for businesses. If you have not yet thought about the marketing opportunities you can have with Facebook, consider the following points: 1. Facebook...
How to Use Social Media Ads to Target and Retarget Your Customers
Using social media as a channel for reaching your target audience can be the best approach but only if you know who your intended audience is exactly. There are more than a billion active users on Facebook. Instagram has 400 million users. There are hundreds of...
6 Social Media Marketing Tips
If you’re new to social media marketing, here are some tips that may come in handy: 1. Create a Social Media Strategy Social media is, without a doubt, one of the most powerful marketing tools you can have right now and if you use it correctly, it will pave the way...
How to Bring More Customers in to Your Local Business
In order for any business to earn a share of the marketplace, there are four critical areas they need to work on: Engage, Grow, Increase, and Results. Engage You need to be able to engage your audience (in this case your potential customers). We can assist in...
Local Promotion Guide
In this day and age, having an online presence can be the best thing you do for your business. People search for what they need through search engines, typing in certain keywords to help them find businesses or services in their area. This is where local SEO...
Advertising on Facebook – is it as effective as I’ve heard?
When it comes to paid advertising online, you only have two MAJOR options: Facebook Ads and AdWords. Which one is better? There’s no universal answer to that question. The only way to decide which platform is a better fit for you is by defining your needs as clearly...
Heatmaps – your key to improving the user experience and driving conversions
In a nutshell, a heat map is a visual representation of data. It can make data analysis a lot quicker due to the fact that it is easier for the human brain to comprehend data when it is represented visually. The data is often color-coded to make it easier to...
Social Media Management tips and tricks
In June 2017, Facebook’s monthly user count passed the two billion mark — that’s over 1/4 of the global population. Social media as a whole is growing at a tremendous pace, and more businesses are starting to take notice of its potential in the advertising world. As...
Importance of Analytics for Businesses Big and Small
For most businesses, the top priority is offering valuable products and services to their consumers. The best way to do this is to stay ahead of their competition and keep innovating. In the past, companies would use flawed, time-consuming models to gauge how their...
Could Your Boss Be Banned from Snooping on Your Social Media?
When social media became the hottest trend about ten years ago, it opened up a proverbial can of worms that many people are still trying to get a grasp on. One of the issues that has come up is how employers use social media to make decisions in a company, such as...
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13 Semantic Markup Tips For 2013: A Local SEO Checklist
One of the least-tapped areas of local business website optimization continues to be semantic markup. Semantic markup can increase chances that information from your website will be highlighted in search engine results pages via rich snippets, attracting greater...
Affordable SEO
SEO is critical to the success of a website. After all, you want to attract as much traffic as possible to your site in order to increase your sales. Like the law of supply and demand, once professionally done SEO is established, the price for SEO work will increase...
Creating or updating your website… from square one.
Before you begin your search for a web design company to help you build your site, you must first analyze your needs and requirements. Make a list of primary and secondary goals you have in mind for your website. It is also critical for you to have a fair idea of your...
Getting Started With Affiliate Marketing – A Brief How-To
Affiliate marketing has become one of the most popular ways for home-based businesses to promote their companies. But at the same time, affiliate marketing is a great way for anybody to start a home based business. So as you can see, affiliate marketing works from...
Recommendation for the Chicagoland area
We are very happy to announce that we have teamed up with a local SEO company in Chicago. DuPage SEO matches our own passion for internet marketing and customer response. They are experts in Small Business SEO and website design. If you know anyone in the Chicago area...
The Mobile Movement: Understanding Smartphone Consumers
This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers," a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult...
Are SEO and AJAX Compatible?
Asynchronous JavaScript and XML (AJAX) is not new, but it is becoming somewhat of a buzzword with IT departments and web developers and it can also be a potential source of friction between IT/development and marketing. AJAX is a development technique designed to...
Run your own blog? Think it’s finished? Think again!
The good folks over at Thesis (People who created this awesome theme we are using) came up with 7 tweaks you can do to spruce up your blog. Check out the post below. I have some bad news to break: no matter how many hours you’ve put into designing and creating...
So What Cha Want?
Cobra and Brass Monkey. Those two items may not mean much to most of you. In just the last 2 weeks, the world has lost a couple great people (in my eyes, anyway). I have never driven a Cobra, but I still admire Carroll Shelby for creating something that is still...
The Power of Why in Marketing Your Business
English poet and author, Rudyard Kipling, suggested the use of six questions – as a model for better thinking. Here is Kipling’s witty poem called, Six Honest Men: I have six honest serving men They taught me all I knew Their names are What, and Where and When; and...
Google My Business – What Does It Mean for You?
Google has been working hard on the launch of their new product, Google My Business, designed for small business owners in order to increase their visibility within Google Search, Google Maps, and Google+. Google provides services to two important groups, paid...
Three Business Lessons from Target – When a Giant Falters In the Market
What Not To Do – Courtesy of Target In November, 70 million Target customers were violated when tech criminals stole trusted personal information when they hacked into Target’s computers. Many feel Target blew an opportunity to build trust with their customers....
Online Marketing Has Changed the World, the Good, the Bad and the Ugly
Not too long ago, small mom and pop stores couldn’t compete with the big guys through traditional offline marketing. People went to the big name stores advertised in magazines, television commercials, billboards, and flyers. We thought big name brands meant quality,...
Penquin 2.0 Has Landed – Did You Get Affected?
Recent news on Penquin 2.0 shows that most of the sites that were affected were porn and gaming sites. A few big brand sites were hit as well, which further proves that no one is immune; sites like salvationarmy.org, dish.com, and REEDs jewelers. The official release...
Penguin 2.0 Is Coming – What Does This Mean For Your Business?
With the latest news about Penguin 2.0 coming out soon, many are hypothesizing and trying to plan ahead for their websites. What will this update include? Is my business safe? Every website owner should be asking themselves these very important questions. The best...
Are Meta Descriptions Important? YES!
Meta descriptions have evolved over the years and there has been many debates as to whether or not they are important. I can tell you unequivocally that they are VERY IMPORTANT! In the past the rules for meta descriptions were to include your keywords (and in some...
Atlanta’s Leading Local SEO and Website Design Company Gives Back to Paulding County
Salute America 2013, Paulding County’s second annual air show gets a new look. Grafique, an Atlanta based local website design and internet marketing strategy agency, redesigned the official website for the Paulding County second annual air show, Pauldingairshow.net....
Advertising on Facebook– Why Spend the Money?
Social media plays a huge role in connecting and reaching out to your audience. Even though Facebook has driven some users away with their recent shift to a paid-only format for marketing and advertising, it can still be a very useful marketing tool. One of the most...
Mobilegeddon Is Just Beginning
Question: What is Mobilegeddon? Answer: Google’s recent April 2015 update to rank mobile-friendly sites higher in mobile searches with the launch of their new search algorithm. Question: What’s behind the name? Answer: It’s called Mobilegeddon because many feared the...
Do You Need A CRM System?
Customer Relationship Management Software, more commonly referred to as CRM Software – Is this something you need? It depends. Do you work in sales or marketing? Is it important for you to track your interactions with current and future customers? Do you keep track...
Why You Need A Responsive Site More Than Ever
There are more mobile devices on Earth than people! And that number is expected to continue to grow at this crazy-fast pace. If you want to capture this market share (and why wouldn’t you?) then you need to make sure your website looks good on multiple devices. That’s...
Components You Can’t Ignore for a Sustainable Web Presence
Website Architecture The first thing to ask any developer you’re considering to build a new website for you is this: Are you going to build my website with search engines in mind? While Search Engine Optimization and Search Engine Marketing can help a website rank...