Get The Most Out Of Your Online Shop Using Shopial
Do you have a shiny new online shop, with a service like Shopify or Etsy, but aren’t making your sales goals? Promoting your items on Facebook is one idea, but what if your store actually existed on Facebook? We’ve discovered a new tool called Shopial that will allow...
Get in tune with your prospects using Answer The Public
Knowing what questions your prospects are asking about your niche can help you produce better content, and help you rank better in search engines. For a while now one way to do this was to type in a keyword, and take note of what would come up in Google suggestions. A...
How to Research your Competitors with iSpionage
If you’re thinking about starting a Pay Per Click campaign, or you’re looking to improve your organic ranking in search engines, the place to start is competitor research. Looking at the keywords your competitors put money into, or rank for, can help you be much more...
Get More Engagement From Your Social Media Photo Shares Using Canva
By and large, image posts perform best on nearly every social media network. The need to be able to quickly design an image to help reach your audience is more necessary than ever. If you don’t have a team handling your social media marketing, you can make more than...
Finding content for your social media pages a struggle? This week’s tool can help.
After a while of keeping your audience engaged, perhaps having a couple of successful posts, you start to realize that finding good content to share on social media is a constant up-hill battle. It’s not easy to get or keep your business relevant on social media....
Find Out What Works On Top Performing Facebook Pages With SumoRank
It’s high time we introduce a tool that will help you make sense of Facebook metrics, to improve overall Facebook marketing efforts. We all need to know what days are best for posting, what times are best for posting, what type of content is best received by our...
Easily Find The Images You Need To Make Your Posts Pop
Post any images on social media recently? You might’ve spent more time than you wanted searching for the perfect image to go along with you post. Image posts get 179% more interactions than text only posts. A no-brainer for trying to convert some of your social media...
Easily Create Entertaining Videos for Promotions
Video content is shared on Facebook more than any other post type, averaging 89.5 shares per video. Creating a video to promote your golf course seems difficult or unapproachable if you don’t have experience. It doesn’t have to be difficult if you find a decent tool...
Give Customers More Opportunities to Spread Word of Mouth with ClickToTweet
When it comes to making your golf course’s social media pages profitable, you’ll want to give golfers every opportunity to say something about your course. Beyond the standard social media share buttons, you can make certain text ready to tweet. When the user clicks...
Digital Marketing vs. Traditional Marketing
Should a business spend its marketing budget on traditional marketing, with its long and successful heritage, or digital marketing, a relative newcomer? Or does a blended approach make the most sense? Print was the first form of traditional marketing If you don’t...
Data Encrypted, Can’t Restore Any of Your Backups – Ransomware Only Gets Worse
As we become more and more dependent on computers to help with our lives, our basic day-to-day operations, our educations, and our businesses, we can only assume that more and more hacks will be forthcoming. Any time someone feels they can exploit someone else’s...
KRACK Attack
It seems like every other day, we are hearing about some new hack or website attack that shows the vulnerability of different websites and network systems. But one recently hit the mainstream media, and for good reason. The recent “KRACK Attack” has garnered this...
Not Another Microsoft Patch Tuesday
If it’s Tuesday in your office, then chances are that means one thing: it’s time for another Windows patch/update from Microsoft. These have been rolling out pretty steadily for some time and it goes back to the business model of putting out a product that is not...
Could The Next Hurricane Harvey Flood Your Inbox?
Many Americans sat helpless as we watched the devastation that has recently hit the southern parts of the country. This started with Hurricane Harvey in Texas and Louisiana. Hurricane Irma then hit the Southeast and Hurricane Maria devastated multiple areas,...
Top 10 Benefits of Social Media Marketing
Social media marketing is essentially the process of leading people to your office, store, website or blog through platforms like Facebook, Instagram, Twitter, LinkedIn and other social networks. In the past, social media was used primarily as a way for people to...
Why is Social Media Important for Small Businesses?
Social media marketing is considered the “next big thing.” Sure, there are some entrepreneurs who still think of it as a passing marketing interest. But the numbers paint an entirely different picture. In fact, according to Social Media Examiner, an estimated 97% of...
Using Facebook to Market Your Small Business
Facebook is the most widely used social media platform for businesses and as many as 41 percent of small businesses in the U.S. use it as part of their marketing strategy. However, a lot of business owners have reported that their efforts are not as effective as they...
Federal Employees Aren’t Immune to Data Breaches
While there have been a lot of high-profile hacks in the past few years, many still don’t believe that they themselves could one day also become victims of data breaches. But the reality is that just about any person could potentially be hit by one of these attacks...
April Roundup: 15 of our Favorite Productivity Tips
Happy Friday! Where did April go? It has just flown by. As the week/month comes to a close, it's always good to reflect on what you got done and see how far away you are from accomplishing your goals. Which got us thinking — how about we make our April roundup post...
Cyberattacks Threatening Professional Sports Teams
One of the biggest industries in the United States is professional sports. The National Football League (NFL) posted earnings of over $13 billion last year. For Major League Baseball (MLB), the number is $9.5 billion. The National Basketball Association (NBA) has...
5 Ways to Protect Your Data on Facebook
The recent testimony of Mark Zuckerberg, CEO of Facebook, before congressional investigators has only underscored what many of us have known for a while—social media can be potentially dangerous when it comes to the data that is being collected on you by outside...
What is GDPR and How Does It Affect You?
In the last decade, data has become king, and one of the biggest issues for cyber security experts has been protecting that data. With several high-profile hacks including the Equifax breach, it is obvious that hackers are targeting data storehouses in an attempt to...
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Atlanta’s Leading Local SEO and Website Design Company Gives Back to Paulding County
Salute America 2013, Paulding County’s second annual air show gets a new look. Grafique, an Atlanta based local website design and internet marketing strategy agency, redesigned the official website for the Paulding County second annual air show, Pauldingairshow.net....
Best Practices in Contemporary Web Design
Some websites look like they're a historical archive or what you would have come across when you first started to surf the 'net back in the 1990s. Those sites made much use of table-based graphics, employing onsite builders to create a look that was usually...
Blog Unleashed: Tips for a Terrific Site
Google Panda and Penguin have unleashed much havoc across the blogosphere, hammering bloggers in a variety of wages. Some of the complaints include a drop in web traffic, disappearing SERPs and a monumental fall in PageRank. You may be doing everything right to update...
Marketing Should Help Your Business, Not Hurt It
It goes without saying that businesses can’t survive and thrive without a marketing strategy. How will people know about your goods or services if you don’t display your business in some way? Unfortunately, far too many businesses market their company in the wrong...
How to Manage Your Growing Small Business Communication Needs
Your small business has left the confines of your garage or spare bedroom and has since branched out to its own physical location. You may not have hit the big time yet, but you certainly have proven that you have what it takes to manage a larger and more profitable...
3 Common Mistakes When Picking a Web Designer
Choosing the proper web designer is an important process in creating your website. If mistakes are made prior to hiring a firm or individual it is much more difficult to fix those mistakes after the site has gone live. Regardless of whether you have a plumbing, salon...
What is Public Relations? : An Overview
We often hear about PR campaigns and public relations whenever companies launch new businesses and products, individuals launch their music and promote tours, or organizations promote projects and causes. While public relations is a term commonly used, many do not...
Link Building in Depth – Building Links – Bloggers
There is an important difference between articles posted into syndication libraries and those posted directly to blogs. The links in blogs are likely to be far more valuable than regular syndication articles. The search engines know the article libraries when they see...
Quality Content, Not Clever Key Phrases, Gets You Author-Itative Rank Today
The role of SEO in guest blogging has diminished in importance. Oh, we’re not saying that you can’t still make money with and strategically use SEO in your website content, articles, blogs, and guest blog posts. What we’re saying is this: your SEO efforts now have to...
Pay to Play. The End of Free Social Media Marketing
Is the future of social media going to be ‘pay-to-play’? Well, at least for Facebook that’s going to be the case. The Times reported “The Free-Marketing Gravy Train Is Over on Facebook.” What does that mean for people who rely on Facebook for marketing purposes? The...
What are brands for?
Before asking what brands are for, you need to understand what a brand is. If you search the Internet for “What is a Brand?” you‘ll get a pile of definitions like: At its core, a brand is a promise to consumers Visual + Verbal + Experiential = Brand Perception Brands...
Google Authorship is Dead – For Real This Time
Google Authorship was created by Google as a way to connect content to an author by use of an author signature. The author’s signature was used to score the author based on trust and authority signals pointing at the author’s content, and that score was then used to...
Yet Another “Is SEO Dead?” Article
In a recent article in Forbes, written by Steve Olenski, called 7 Reasons Why Your Business Should Invest In SEO, he points out some really interesting facts. Read full article here. He says,” Google the term “Is SEO dead?” and what comes back in return is over 44...
Ten Cool Things You May Not Know About Google
The fact that Google is used by millions to search the web every day comes as no big surprise, but these ten cool things that you can do with Google might just leave your mouth wide open. Here’s the scoop on ten of Google’s little-known functions. 1. Do you want to...
Creative Marketing Strategy Defined
According to the website, businessdictionary.com, the definition of creative marketing is, “The outline prepared by the creative team of an advertising agency for the launching of an advertising campaign or message. A creative strategy is generally the result of a...
Google Doesn’t Discriminate – Even the Big Guys Get Penalized
Getting on Google’s bad side doesn’t just happen to small companies, even the big guys get their hands slapped if they misbehave and the cost can be big. Earlier this year, eBay was hit with a search penalty by Google. eBay’s estimate of a loss of $200 million in...
Stop Cliche Marketing – Get Real in Your Messaging
cli·ché klēˈSHā kli-,kli-,ˈklēˌSHā/ noun a phrase or opinion that is overused and betrays a lack of original thought. "the old cliché “one man's meat is another man's poison." synonyms: platitude, hackneyed phrase, commonplace, banality, old saying, maxim, truism,...
The Difference Between Branding and Marketing
A business operating amidst a competitive industry makes good use of attraction marketing in order to maximize selling potentials. This technique enables a potential customer to see what you are offering them and how it can actually be of benefit to them before making...
Yes, we are still talking about mobile!
In 2008, an analyst at Kleiner Perkins Caufield Byers made a bold prediction. "Mobile to overtake fixed Internet access by 2014. According to the latest report from comScore, we’re way past the mobile tipping point. It’s not whether mobile marketing is important, it’s...
Top 10 apps for mobile
Here’s the top ten apps for mobile devices, ranging from getting the scoop on local businesses to trying the best new restaurant in town to visiting a new city and looking for the best place to get a haircut. Want to know the closest coffee shop or gas station? When...
“Near Me” searches are on the rise
According to Google their “Near Me” Search feature has doubled this year as people turn more and more to find local businesses with their mobile devices. Google released this information last week when they launched a new mobile ad product designed specifically around...
Twitter Advertising – New Five Step Advertising Interface
. In an effort to make setting up and launching advertising campaigns easier Twitter has revamped its advertising interface outlining five major goals for marketers with clear campaign objects and step-by-step instructions. They are: Acquiring more followers - Why get...