GFQ Article – When To Know You Need Help

GFQ Article – When To Know You Need Help

There’s a saying:, “Entrepreneurs are the only people who work 80 hour weeks to avoid working 40 hour weeks”  How true is that! When you first start your business it’s only natural that you’ll want to do things yourself for several reasons. You’re in Start-Up Mode and...

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Google Plans To Penalize Doorway Pages

Google Plans To Penalize Doorway Pages

Google announced an upcoming change in their ranking algorithm for “doorway pages” and are advising users to stop using them. What are doorway pages? They are special pages designed to help a website rank for a particular keyword or phrase that has very little to do...

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Viewability Standards for Mobile Ads

Facebook, in conjunction with MRC, IAB and Nielsen are working on establishing viewability standards for mobile ads and hopefully these standards will help to define the difference between an ad impression served and an ad impression viewed. Why is the distinction...

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When Branding Fails

When Branding Fails

Brands fail, sometimes in pretty big ways and other times drip, by slow drip; but one thing is for sure, it happens more often than we think.  Just why do customers lose that lovin' feelin' for a brand and why do loyal customers leave and go elsewhere? As the...

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How To Make Your Company Look Big With Social Media

How To Make Your Company Look Big With Social Media

Have you ever thought about how people perceive your company? If you work out of your home many people won’t give you the time of day.  But there’s ways you can appear bigger than you really are with social media. Secret Entourage has collected 50 ideas to make your...

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Does Website Chat Work?

Does Website Chat Work?

You’ve all seen them and most of you have probably used them under certain circumstances and conditions. We’re talking about popup web chats, also called live chats. Consider this.  What makes you want to begin the chat on some websites and you can’t close the window...

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Google Sends Out Warnings For Mobile-Unfriendly Websites

Google Sends Out Warnings For Mobile-Unfriendly Websites

Google now has a new warning message they are displaying on websites that are not optimized for mobile use.  How is your site?  Have you received a warning like the one below? Hey, it’s not pretty! But we can help. Right now, these messages are really just a warning...

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The Difference Between Branding and Marketing

The Difference Between Branding and Marketing

A business operating amidst a competitive industry makes good use of attraction marketing in order to maximize selling potentials. This technique enables a potential customer to see what you are offering them and how it can actually be of benefit to them before making...

Yes, we are still talking about mobile!

Yes, we are still talking about mobile!

In 2008, an analyst at Kleiner Perkins Caufield Byers made a bold prediction. "Mobile to overtake fixed Internet access by 2014. According to the latest report from comScore, we’re way past the mobile tipping point. It’s not whether mobile marketing is important, it’s...

Top 10 apps for mobile

Top 10 apps for mobile

Here’s the top ten apps for mobile devices, ranging from getting the scoop on local businesses to trying the best new restaurant in town to visiting a new city and looking for the best place to get a haircut. Want to know the closest coffee shop or gas station? When...

“Near Me” searches are on the rise

“Near Me” searches are on the rise

According to Google their “Near Me” Search feature has doubled this year as people turn more and more to find local businesses with their mobile devices. Google released this information last week when they launched a new mobile ad product designed specifically around...

Twitter Advertising – New Five Step Advertising Interface

Twitter Advertising – New Five Step Advertising Interface

In an effort to make setting up and launching advertising campaigns easier Twitter has revamped its advertising interface outlining five major goals for marketers with clear campaign objects and step-by-step instructions. They are: Acquiring more followers - Why get...

Advertising on Facebook– Why Spend the Money?

Advertising on Facebook– Why Spend the Money?

Social media plays a huge role in connecting and reaching out to your audience. Even though Facebook has driven some users away with their recent shift to a paid-only format for marketing and advertising, it can still be a very useful marketing tool. One of the most...

Mobilegeddon Is Just Beginning

Mobilegeddon Is Just Beginning

Question: What is Mobilegeddon? Answer: Google’s recent April 2015 update to rank mobile-friendly sites higher in mobile searches with the launch of their new search algorithm. Question: What’s behind the name? Answer: It’s called Mobilegeddon because many feared the...

Do You Need A CRM System?

Do You Need A CRM System?

Customer Relationship Management Software, more commonly referred to as CRM Software – Is this something you need? It depends. Do you work in sales or marketing? Is it important for you to track your interactions with current and future customers?  Do you keep track...

Why Digital Marketing is Important

Why Digital Marketing is Important

The online marketplace is extremely lucrative, with 96 percent of Americans making purchases on the internet. The majority of those shoppers prefer the internet for shopping over having to deal with crowds, lines, and product availability in brick-and-mortar stores....

5 Digital Marketing Trends to Watch Out for in 2018

5 Digital Marketing Trends to Watch Out for in 2018

Being able to adapt to industry trends is the hallmark of a successful business owner. There are more platforms that ever before that owners and advertisers can utilize to drive traffic to their website, get people in the door of their brick-and-mortar shop, and...

Phones Vulnerable To Ransomware? Yes, They Are.

Phones Vulnerable To Ransomware? Yes, They Are.

In 2014, Hollywood was turned upside down when personal photos of several high-profile actresses were hacked and released on the Internet. Apple quickly scrambled to fix the problem, citing that it was an issue with their “Find My Phone” app and the iCloud service. ...

Strategies for Marketing a Niche Business

Strategies for Marketing a Niche Business

If you are a small business owner or a solopreneur, narrowing your business down to a niche can actually boost your business. It sounds crazy, but getting really good at delivering a small number of specialized products or services to like-minded customers can improve...

How Digital Marketing Affects Consumer Behavior

How Digital Marketing Affects Consumer Behavior

Digital marketing and its disruption are here and opening new opportunities for businesses to expand and reach an even larger audience. Where we’ve come from In the last 20 years, we’ve moved from getting our news and advertising in measured doses from TV and...

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90s Web Design: Is YOUR Website Accidentally Retro?

Remember the days of beige PCs, Netscape, Geocities and Tripod? The mid-late 1990s were the playful childhood of the worldwide web, a time of great expectations for the future and pretty low standards for the present. Those were the days when doing a web search meant...

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Google Likes Long Form Content

Google Likes Long Form Content

The mantra ‘Content is King’ has not changed but the desired length of the content may have. Google understands how easy it is for webmasters to slap together a 400-word blog post and then optimize it for a keyword or two. Google is looking for and rewarding sites...

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Twitter’s New “Buy” Button

Twitter’s New “Buy” Button

After months of reports and rumors, Twitter unveiled their first commercial product – their “Buy Now” button. Twitter is testing through a small sampling of merchandiser partners how well the “Buy Now” button will work.  This is the firststep Twitter is taking toward...

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Five Best Halloween Apps

Looking for the best Halloween apps? We pulled together a group of what we think are the best Halloween apps of 2014. 1. First Words Halloween by Learning Touch LLC Price: $1.99 Download from iTunes Download from Google Play This app comes with rave reviews.  It was...

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Why Proofing Your Online Content Is So Important

Why Proofing Your Online Content Is So Important

Nothing screams “shoddy work!” more than typos, grammar errors and sloppy formatting, especially online where the content is so visual. Strangely enough, proofing is often the most overlooked step in the writing process. Today, 90% of B2C marketers use content...

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