Does Traditional Marketing Work in a Digital World?

In a modern, digital world that currently revolves around the use of tablets, smartphones and laptops, it’s very challenging to think in an offline sense. Both traditional and offline marketing still have their clear advantages, but the method of choice for your...

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The Difference Between Branding and Marketing

A business operating amidst a competitive industry makes good use of attraction marketing in order to maximize selling potentials. This technique enables a potential customer to see what you are offering them and how it can actually be of benefit to them before making...

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Yes, we are still talking about mobile!

In 2008, an analyst at Kleiner Perkins Caufield Byers made a bold prediction. "Mobile to overtake fixed Internet access by 2014. According to the latest report from comScore, we’re way past the mobile tipping point. It’s not whether mobile marketing is important, it’s...

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Top 10 apps for mobile

Here’s the top ten apps for mobile devices, ranging from getting the scoop on local businesses to trying the best new restaurant in town to visiting a new city and looking for the best place to get a haircut. Want to know the closest coffee shop or gas station? When...

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“Near Me” searches are on the rise

According to Google their “Near Me” Search feature has doubled this year as people turn more and more to find local businesses with their mobile devices. Google released this information last week when they launched a new mobile ad product designed specifically around...

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Advertising on Facebook– Why Spend the Money?

Social media plays a huge role in connecting and reaching out to your audience. Even though Facebook has driven some users away with their recent shift to a paid-only format for marketing and advertising, it can still be a very useful marketing tool. One of the most...

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Mobilegeddon Is Just Beginning

Question: What is Mobilegeddon? Answer: Google’s recent April 2015 update to rank mobile-friendly sites higher in mobile searches with the launch of their new search algorithm. Question: What’s behind the name? Answer: It’s called Mobilegeddon because many feared the...

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Do You Need A CRM System?

Customer Relationship Management Software, more commonly referred to as CRM Software – Is this something you need? It depends. Do you work in sales or marketing? Is it important for you to track your interactions with current and future customers?  Do you keep track...

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Find Out What Works On Top Performing Facebook Pages With SumoRank

Find Out What Works On Top Performing Facebook Pages With SumoRank

It’s high time we introduce a tool that will help you make sense of Facebook metrics, to improve overall Facebook marketing efforts. We all need to know what days are best for posting, what times are best for posting, what type of content is best received by our...

Easily Find The Images You Need To Make Your Posts Pop

Easily Find The Images You Need To Make Your Posts Pop

Post any images on social media recently? You might’ve spent more time than you wanted searching for the perfect image to go along with you post. Image posts get 179% more interactions than text only posts. A no-brainer for trying to convert some of your social media...

Easily Create Entertaining Videos for Promotions

Easily Create Entertaining Videos for Promotions

Video content is shared on Facebook more than any other post type, averaging 89.5 shares per video. Creating a video to promote your golf course seems difficult or unapproachable if you don’t have experience. It doesn’t have to be difficult if you find a decent tool...

Tools Tuesday: Cut Social Media Management Time by 90 Percent

Tools Tuesday: Cut Social Media Management Time by 90 Percent

If you’re not already using DrumUp to save time on social media management, we highly recommend it. Login with any of your social media accounts, and choose keywords relevant to golf/golf courses. At this point, it gets nuts. DrumUp comes back with articles, videos,...

More Time for Social Media Engagement

More Time for Social Media Engagement

Part of monetizing social media for your business is keeping your audience interested with content; part of it is engaging with customers and prospects. The engagement part is really where you want to spend a lot of time. People like to talk about good experiences....

Up Social Media Activity with Hootsuite

  What stands in the way of your golf course having success with social media? The short answer to this question is staying active – posting like crazy! Hootsuite can help you do just that, and it doesn’t’ cost anything. It will let you integrate all your social...

February Roundup: 20 of Our Favorite Small Business Marketing Tips

Running your own business can be exhausting, and it can be a challenge coming up with new, fresh and fun marketing ideas when you're burnt out. Not only that, but these fun marketing ideas need to be within your marketing budget. Fear not! Here are 20 effective...

Why should I have a newsletter? Who cares what I’m up to?

When it comes to marketing campaigns, a newsletter isn’t likely the first idea that comes to mind. However, despite its reputation as a “boring” or antiquated tool, newsletters can offer a unique way to connect, communicate with and sell to, your customer base. Heck,...

The Magic of Leave-Behinds: Leaving Lasting Impressions

We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...

Customer Reviews, an Essential Component to your Business Strategy

Customer reviews have become an integral part of marketing, consumer influence and branding. The principal of social proof is alive and well, with over 75% of purchases being influenced by some type of social influence. The opinions of real people who have actually...

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90s Web Design: Is YOUR Website Accidentally Retro?

Remember the days of beige PCs, Netscape, Geocities and Tripod? The mid-late 1990s were the playful childhood of the worldwide web, a time of great expectations for the future and pretty low standards for the present. Those were the days when doing a web search meant...

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3 Common Mistakes When Picking a Web Designer

Choosing the proper web designer is an important process in creating your website. If mistakes are made prior to hiring a firm or individual it is much more difficult to fix those mistakes after the site has gone live. Regardless of whether you have a plumbing, salon...

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What is Public Relations? : An Overview

We often hear about PR campaigns and public relations whenever companies launch new businesses and products, individuals launch their music and promote tours, or organizations promote projects and causes. While public relations is a term commonly used, many do not...

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Link Building in Depth – Building Links – Bloggers

There is an important difference between articles posted into syndication libraries and those posted directly to blogs. The links in blogs are likely to be far more valuable than regular syndication articles. The search engines know the article libraries when they see...

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13 Semantic Markup Tips For 2013: A Local SEO Checklist

One of the least-tapped areas of local business website optimization continues to be semantic markup. Semantic markup can increase chances that information from your website will be highlighted in search engine results pages via rich snippets, attracting greater...

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Affordable SEO

SEO is critical to the success of a website. After all, you want to attract as much traffic as possible to your site in order to increase your sales. Like the law of supply and demand, once professionally done SEO is established, the price for SEO work will increase...

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Creating or updating your website… from square one.

Before you begin your search for a web design company to help you build your site, you must first analyze your needs and requirements. Make a list of primary and secondary goals you have in mind for your website. It is also critical for you to have a fair idea of your...

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GFQ Article – When To Know You Need Help

There’s a saying:, “Entrepreneurs are the only people who work 80 hour weeks to avoid working 40 hour weeks”  How true is that! When you first start your business it’s only natural that you’ll want to do things yourself for several reasons. You’re in Start-Up Mode and...

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Google Plans To Penalize Doorway Pages

Google announced an upcoming change in their ranking algorithm for “doorway pages” and are advising users to stop using them. What are doorway pages? They are special pages designed to help a website rank for a particular keyword or phrase that has very little to do...

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Viewability Standards for Mobile Ads

Facebook, in conjunction with MRC, IAB and Nielsen are working on establishing viewability standards for mobile ads and hopefully these standards will help to define the difference between an ad impression served and an ad impression viewed. Why is the distinction...

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