Cyberattacks: Not a matter of if but when
It is an inescapable fact that when it comes to your privacy, there is always a bullseye on your back. Considering the comprehensive use of computer networks in the modern era of technology to maintain your privacy and your confidential data, this bullseye is actually...
Virtual Desktops for Increased Security and Lower Costs
Virtual Desktops for Increased Security and Lower Costs Twitter and Square’s CEO, Jack Dorsey, is tackling the issue of how businesses do business in the time of unprecedented economic and health upheaval. He instituted a new policy, along this remote working line,...
Where do Cyber Threats Come From? From All Sides.
We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A speech from FBI Director Christopher A. Wray emphasized that these cyber threats are “coming at us from all...
As Cities Become Smarter, Does Your Information Become More Vulnerable?
Information gathering and data collection have reached an all time high. Besides the online repositories of your personal information, there are now more and more physical objects that are collecting this information for government officials to utilize. In many...
Could Convenience Cost Your Company Security?
New technology is always promising the ease of use and convenience that this breakthrough will offer. Unfortunately, for every step forward in convenience, there seems to be another step backward when it comes to headaches for IT professionals. This is true with...
Mobile App Cybersecurity: Your Phone is Putting You At Risk
If you think your mobile app is safe to download just because it comes from Google or Apple stores, think again. A staggering report has shown that 85% of all mobile apps violate some form of safety standard. These had at least one security flaw out of the Open Web...
AI’s Role in Cybersecurity: The Role Humans Will Play
Twenty years ago, the idea of a car that drove itself would be considered in the realm of science fiction, right up there with time-traveling DeLoreans from Back to the Future. But now, self-driving cars are looking to change the way we drive, becoming...
How to Stop Apps from Tracking You
In his classic novel 1984, George Orwell famously coined the phrase “Big Brother is watching you.” Little did he know that in the 70 years since the book’s publication, that has almost literally become true. In Orwell’s sci-fi novel, people were monitored by TVs in...
Do You Know How Much It Costs to Hack Someone?
We’ve known for years that a data breach or hack can cost a business everywhere from thousands to tens of millions of dollars. For example, the infamous hack of Target and its credit card users cost $191 million. Thankfully for the company, they had insurance which...
What’s the Difference between Operational and Executive Dashboards?
Business Intelligence (BI) has become a critical factor in gaining a competitive edge. It includes certain strategies and technologies that are leveraged to analyze business performance through data analysis. However, no matter how optimal your BI process is, the...
Using Retargeting Ads on Social Media
Gone are the days when customers would visit your shop with the intention to actually pay for your services. Now the shops have turned into websites and customers have become window shoppers. It’s no more about getting them on your website or impressing them with your...
How to be a Data-Driven Executive
It’s no secret that with the advent of the Internet, the world has become data-centric. Data plays the most crucial role in defining the extent of success for every organization. Whether it is the analysis of your organization’s performance or it is the critical data...
Cyberattacks: Not a matter of if but when
It is an inescapable fact that when it comes to your privacy, there is always a bullseye on your back. Considering the comprehensive use of computer networks in the modern era of technology to maintain your privacy and your confidential data, this bullseye is actually...
Virtual Desktops for Increased Security and Lower Costs
Virtual Desktops for Increased Security and Lower Costs Twitter and Square’s CEO, Jack Dorsey, is tackling the issue of how businesses do business in the time of unprecedented economic and health upheaval. He instituted a new policy, along this remote working line,...
Where do Cyber Threats Come From? From All Sides.
We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A speech from FBI Director Christopher A. Wray emphasized that these cyber threats are “coming at us from all...
As Cities Become Smarter, Does Your Information Become More Vulnerable?
Information gathering and data collection have reached an all time high. Besides the online repositories of your personal information, there are now more and more physical objects that are collecting this information for government officials to utilize. In many...
Could Convenience Cost Your Company Security?
New technology is always promising the ease of use and convenience that this breakthrough will offer. Unfortunately, for every step forward in convenience, there seems to be another step backward when it comes to headaches for IT professionals. This is true with...
Why is Vulnerability Assessment so Important?
A vulnerability assessment is a risk management process used to identify, quantify and rank possible vulnerabilities to threats in a system. It’s been a busy year for cyberattacks. As part of our Data Management services, RadiusBridge® tracks threats and provides...
Ways to Improve Your Social Media Presence
Ways to Improve your Social Media Presence In today’s socially-driven world, virtually every industry is impacted in some way by social media. When used strategically over time, social media is one of (if not) the most powerful marketing channels brands can leverage...
How to Protect Your Important Business Data
If there is one thing that can immensely jeopardize the integrity of your business, its unprotected data. If your data is exposed to people with malicious intent, it affects your business from every direction. First, it ruins the image of your brand and greatly...
Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
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The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
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The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
February Roundup: 20 of Our Favorite Small Business Marketing Tips
Running your own business can be exhausting, and it can be a challenge coming up with new, fresh and fun marketing ideas when you're burnt out. Not only that, but these fun marketing ideas need to be within your marketing budget. Fear not! Here are 20 effective...
“You need to spend money to make money.” How true is that in regard to marketing?
You’ve worked hard, came up with a brilliant idea, and transformed that into a real business. But no matter how good your products or services are, the adage of “if you build it they will come” doesn’t exactly ring true these days. Competition is fierce, and the...
Why should I have a newsletter? Who cares what I’m up to?
When it comes to marketing campaigns, a newsletter isn’t likely the first idea that comes to mind. However, despite its reputation as a “boring” or antiquated tool, newsletters can offer a unique way to connect, communicate with and sell to, your customer base. Heck,...
The Magic of Leave-Behinds: Leaving Lasting Impressions
We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...
Customer Reviews, an Essential Component to your Business Strategy
Customer reviews have become an integral part of marketing, consumer influence and branding. The principal of social proof is alive and well, with over 75% of purchases being influenced by some type of social influence. The opinions of real people who have actually...
How to Improve Your Business with Email Marketing
Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...
The Advantages of Using a Boutique Agency Vs. Marketing Firm
In Sydney Pollack’s 1995 film "Sabrina," Julia Ormond reminds Harrison Ford, “More is not always better, Linus. Sometimes it’s just more.” The same applies when comparing a large marketing firm with a boutique agency. Some people reason that a large firm has more...
6 Marketing Challenges that Can Make or Break Your Business
Generating profit with your business largely depends on your marketing strategy. An effective marketing strategy will go beyond making sure the orders are fulfilled and your bills are paid so that you can live comfortably. Whether you are handling the marketing on...
Why Digital Marketing is Important
The online marketplace is extremely lucrative, with 96 percent of Americans making purchases on the internet. The majority of those shoppers prefer the internet for shopping over having to deal with crowds, lines, and product availability in brick-and-mortar stores....
Social Media Management tips and tricks
In June 2017, Facebook’s monthly user count passed the two billion mark — that’s over 1/4 of the global population. Social media as a whole is growing at a tremendous pace, and more businesses are starting to take notice of its potential in the advertising world. As...
Importance of Analytics for Businesses Big and Small
For most businesses, the top priority is offering valuable products and services to their consumers. The best way to do this is to stay ahead of their competition and keep innovating. In the past, companies would use flawed, time-consuming models to gauge how their...
February Roundup: 20 of Our Favorite Small Business Marketing Tips
Running your own business can be exhausting, and it can be a challenge coming up with new, fresh and fun marketing ideas when you're burnt out. Not only that, but these fun marketing ideas need to be within your marketing budget. Fear not! Here are 20 effective...
“You need to spend money to make money.” How true is that in regard to marketing?
You’ve worked hard, came up with a brilliant idea, and transformed that into a real business. But no matter how good your products or services are, the adage of “if you build it they will come” doesn’t exactly ring true these days. Competition is fierce, and the...
Why should I have a newsletter? Who cares what I’m up to?
When it comes to marketing campaigns, a newsletter isn’t likely the first idea that comes to mind. However, despite its reputation as a “boring” or antiquated tool, newsletters can offer a unique way to connect, communicate with and sell to, your customer base. Heck,...
The Magic of Leave-Behinds: Leaving Lasting Impressions
We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...
Customer Reviews, an Essential Component to your Business Strategy
Customer reviews have become an integral part of marketing, consumer influence and branding. The principal of social proof is alive and well, with over 75% of purchases being influenced by some type of social influence. The opinions of real people who have actually...
How to Improve Your Business with Email Marketing
Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...
10 Benefits of having a Company Website for your Small Business
If you aim to grow your brand, having a website is no longer optional in today’s marketplace. And while having a website can put your small business globally on the map, it’s just as vital for those SMBs operating locally. Adweek reports that over 81% of consumers...
May Roundup: 16 Organization Tips for Your Small Business
1.You should have a Google my business profile Millions of people use Google Search as their first step when looking for goods or services. With a GMB created, you can ensure that they see the correct information. You can make sure that your business is getting a...
5 Online Marketing Tactics Brick-and-Mortar Stores Can Use to Thrive
You’ve worked hard to establish a thriving and successful brick and mortar (physical) business. But the potential of leveraging online marketing and tactics has you intrigued. As well it should. Over 81% of consumers being their buying research process by conducting a...
April Roundup: 15 of our Favorite Productivity Tips
Happy Friday! Where did April go? It has just flown by. As the week/month comes to a close, it's always good to reflect on what you got done and see how far away you are from accomplishing your goals. Which got us thinking — how about we make our April roundup post...
Advertising on Facebook – is it as effective as I’ve heard?
When it comes to paid advertising online, you only have two MAJOR options: Facebook Ads and AdWords. Which one is better? There’s no universal answer to that question. The only way to decide which platform is a better fit for you is by defining your needs as clearly...
Hybrid Cloud: The Best of Both Worlds
Many people are currently agonizing over the decision to switch their computer system over to a cloud-computing environment. Some are concerned about the security issues or the privacy problems. Others are worried about connectivity and what happens when the cloud...
3 Tips on How to Protect Your Computer from Hackers
For many people, theft goes beyond the actual loss of an item. It’s painful because of the loss of privacy and the invasion that it constitutes. But when the stolen item is a laptop or tablet, that invasion of privacy can go much deeper. It’s possible that if your...
Top Concerns for IT Directors in 2018
When you look back at 2017 and see all the Internet nightmares that occurred, it’s easy to see why IT directors have had their blood pressure steadily rise. Last year saw the rise of ransomware, including the WannaCry hack that impacted everything from businesses to...
2017 Saw More Cyber Attacks Than Ever Before
The year 2017 seems to have broken all kinds of records, from movie ticket sales to digital downloads. But one concerning trend was that 2017 saw more cyber attacks than any other year before it. This yearly increase is a trend that has been ongoing for about the last...
Tips on How to Protect Your Identity after the Equifax Hack
All the high-profile hacks in 2017 made it difficult to keep track of how severe and widespread many of the hacks actually were. Certainly one of the most troubling was the Equifax hack – it was one of the largest to date and involved a credit agency that people...
Are All Hackers Monsters? The Answer Will Surprise You
Ask the average person to describe a hacker or “cybercriminal,” and chances are you would probably get a stereotype straight out of Hollywood: a guy with a vaguely Eastern European accent sitting in a cramped, dark room, dressed like the Unabomber or an extra from Mr....
How Will Net Neutrality Affect Me?
As the New Year begins, one of the biggest topics in the tech field is net neutrality. After the FCC voted to end net neutrality in December, the Internet erupted with a variety of theories as to what would happen to Internet access in the coming year. As with most...
3 Easy Steps to Avoid Being Victim of Email Phishing Scams
Fraudulent emails are a reality for each of us. These fake emails are attempts by hackers to gain access to your email and personal information. Stories of stolen identity as well as attempts (sometimes successful) to hack business networks and servers have been...
What are the Spectre and Meltdown vulnerabilities, and how will they affect you?
You may have already heard about a serious flaw in computer chips that is affecting both Windows and Apple equipment. In the past few weeks, the main story in the technology and computer field has been about two potentially serious vulnerabilities that have been...
You’ve Decided the Cloud Is for You – What’s Next?
It’s a major step that any IT director has to take, but once you’ve decided the cloud is right for you, there are a few steps you absolutely have to take. You are going to need to sit down with your team and discuss the timeline for the switchover, and just how you...
To Cloud or Not to Cloud? That is the Question.
A few years ago, a new term hit the tech world—“the cloud.” Since then, it has become one of the biggest technology game-changers, while at the same time also being one that many people don’t completely understand. But one thing that your business needs to do is...
Hybrid Cloud: The Best of Both Worlds
Many people are currently agonizing over the decision to switch their computer system over to a cloud-computing environment. Some are concerned about the security issues or the privacy problems. Others are worried about connectivity and what happens when the cloud...
3 Tips on How to Protect Your Computer from Hackers
For many people, theft goes beyond the actual loss of an item. It’s painful because of the loss of privacy and the invasion that it constitutes. But when the stolen item is a laptop or tablet, that invasion of privacy can go much deeper. It’s possible that if your...
Top Concerns for IT Directors in 2018
When you look back at 2017 and see all the Internet nightmares that occurred, it’s easy to see why IT directors have had their blood pressure steadily rise. Last year saw the rise of ransomware, including the WannaCry hack that impacted everything from businesses to...
2017 Saw More Cyber Attacks Than Ever Before
The year 2017 seems to have broken all kinds of records, from movie ticket sales to digital downloads. But one concerning trend was that 2017 saw more cyber attacks than any other year before it. This yearly increase is a trend that has been ongoing for about the last...
Tips on How to Protect Your Identity after the Equifax Hack
All the high-profile hacks in 2017 made it difficult to keep track of how severe and widespread many of the hacks actually were. Certainly one of the most troubling was the Equifax hack – it was one of the largest to date and involved a credit agency that people...
Are All Hackers Monsters? The Answer Will Surprise You
Ask the average person to describe a hacker or “cybercriminal,” and chances are you would probably get a stereotype straight out of Hollywood: a guy with a vaguely Eastern European accent sitting in a cramped, dark room, dressed like the Unabomber or an extra from Mr....
As Cities Become Smarter, Does Your Information Become More Vulnerable?
Information gathering and data collection have reached an all time high. Besides the online repositories of your personal information, there are now more and more physical objects that are collecting this information for government officials to utilize. In many...
Is Your Email Host Catching All The Malicious Malware?
For many of us in the business and technology fields, emails can be our lifeline. Unfortunately, hackers also realize this and they are doing everything they can to subvert our emails and use them against us to infiltrate our networks. That’s why we rely on our...
Federal Employees Aren’t Immune to Data Breaches
While there have been a lot of high-profile hacks in the past few years, many still don’t believe that they themselves could one day also become victims of data breaches. But the reality is that just about any person could potentially be hit by one of these attacks...
Cyberattacks Threatening Professional Sports Teams
One of the biggest industries in the United States is professional sports. The National Football League (NFL) posted earnings of over $13 billion last year. For Major League Baseball (MLB), the number is $9.5 billion. The National Basketball Association (NBA) has...
Where Do Cyber Threats Come From? From All Sides.
We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A recent speech from FBI Director Christopher A. Wray emphasized that these cyber threats are "coming at us from...
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
More Time for Social Media Engagement
Part of monetizing social media for your business is keeping your audience interested with content; part of it is engaging with customers and prospects. The engagement part is really where you want to spend a lot of time. People like to talk about good experiences....
Cyberattacks: Not a matter of if but when
It is an inescapable fact that when it comes to your privacy, there is always a bullseye on your back. Considering the comprehensive use of computer networks in the modern era of technology to maintain your privacy and your confidential data, this bullseye is actually...
Virtual Desktops for Increased Security and Lower Costs
Virtual Desktops for Increased Security and Lower Costs Twitter and Square’s CEO, Jack Dorsey, is tackling the issue of how businesses do business in the time of unprecedented economic and health upheaval. He instituted a new policy, along this remote working line,...
Where do Cyber Threats Come From? From All Sides.
We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A speech from FBI Director Christopher A. Wray emphasized that these cyber threats are “coming at us from all...
As Cities Become Smarter, Does Your Information Become More Vulnerable?
Information gathering and data collection have reached an all time high. Besides the online repositories of your personal information, there are now more and more physical objects that are collecting this information for government officials to utilize. In many...
Could Convenience Cost Your Company Security?
New technology is always promising the ease of use and convenience that this breakthrough will offer. Unfortunately, for every step forward in convenience, there seems to be another step backward when it comes to headaches for IT professionals. This is true with...
Mobile App Cybersecurity: Your Phone is Putting You At Risk
If you think your mobile app is safe to download just because it comes from Google or Apple stores, think again. A staggering report has shown that 85% of all mobile apps violate some form of safety standard. These had at least one security flaw out of the Open Web...
AI’s Role in Cybersecurity: The Role Humans Will Play
Twenty years ago, the idea of a car that drove itself would be considered in the realm of science fiction, right up there with time-traveling DeLoreans from Back to the Future. But now, self-driving cars are looking to change the way we drive, becoming...
How to Stop Apps from Tracking You
In his classic novel 1984, George Orwell famously coined the phrase “Big Brother is watching you.” Little did he know that in the 70 years since the book’s publication, that has almost literally become true. In Orwell’s sci-fi novel, people were monitored by TVs in...
Do You Know How Much It Costs to Hack Someone?
We’ve known for years that a data breach or hack can cost a business everywhere from thousands to tens of millions of dollars. For example, the infamous hack of Target and its credit card users cost $191 million. Thankfully for the company, they had insurance which...
Using Retargeting Ads on Social Media
Gone are the days when customers would visit your shop with the intention to actually pay for your services. Now the shops have turned into websites and customers have become window shoppers. It’s no more about getting them on your website or impressing them with your...
How to be a Data-Driven Executive
It’s no secret that with the advent of the Internet, the world has become data-centric. Data plays the most crucial role in defining the extent of success for every organization. Whether it is the analysis of your organization’s performance or it is the critical data...
Cyberattacks: Not a matter of if but when
It is an inescapable fact that when it comes to your privacy, there is always a bullseye on your back. Considering the comprehensive use of computer networks in the modern era of technology to maintain your privacy and your confidential data, this bullseye is actually...
Virtual Desktops for Increased Security and Lower Costs
Virtual Desktops for Increased Security and Lower Costs Twitter and Square’s CEO, Jack Dorsey, is tackling the issue of how businesses do business in the time of unprecedented economic and health upheaval. He instituted a new policy, along this remote working line,...
Where do Cyber Threats Come From? From All Sides.
We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A speech from FBI Director Christopher A. Wray emphasized that these cyber threats are “coming at us from all...
As Cities Become Smarter, Does Your Information Become More Vulnerable?
Information gathering and data collection have reached an all time high. Besides the online repositories of your personal information, there are now more and more physical objects that are collecting this information for government officials to utilize. In many...
Could Convenience Cost Your Company Security?
New technology is always promising the ease of use and convenience that this breakthrough will offer. Unfortunately, for every step forward in convenience, there seems to be another step backward when it comes to headaches for IT professionals. This is true with...
Mobile App Cybersecurity: Your Phone is Putting You At Risk
If you think your mobile app is safe to download just because it comes from Google or Apple stores, think again. A staggering report has shown that 85% of all mobile apps violate some form of safety standard. These had at least one security flaw out of the Open Web...
Ways to Improve Your Social Media Presence
Ways to Improve your Social Media Presence In today’s socially-driven world, virtually every industry is impacted in some way by social media. When used strategically over time, social media is one of (if not) the most powerful marketing channels brands can leverage...
How to Protect Your Important Business Data
If there is one thing that can immensely jeopardize the integrity of your business, its unprotected data. If your data is exposed to people with malicious intent, it affects your business from every direction. First, it ruins the image of your brand and greatly...
Converting Window Shoppers to Customers: Boosting Business through Retargeting Ads
We have all had the experience of searching for a product online, perusing different sites only to lose interest in finding what we need and abandoning our search. But by some spooky way of the internet reading our minds an ad for our previous search materializes,...
5 Reasons You Need to Update Your Website Now
As a successful business owner, you know the importance of building and maintaining an effective online presence. This, of course, begins with your website and extends into all your digital marketing efforts. Yet, once the initial website launch and marketing plan is...
How much should I be spending on marketing?
Have you ever wondered why your competitor is enjoying better growth even if your product or services are superior to his? The answer lies in your marketing strategy. The quality of a product or service matter only if they are able to reach the customer and a good...