Small Business Website Metrics You Need
RadiusBridge Explores The Top 5 Metrics You Should Be Tracking For Your Small Business For small and big businesses, it is important to keep track of some website metrics from day one using preferred business reporting software. The reports generated by the software...
Informational Tech And Your Business
How Important Is Information Technology Management And Why Does Your Business Need It? IT management or information technology simply refers to the process of making your technology work for you better. In essence, IT management allows you make the best of your...
Is Your Phone/Amazon Echo/Google Assistant Listening To You?
Ever since George Orwell’s classic assertion that “Big Brother is watching you,” people have been paranoid about the government listening in on our private conversations. In his book 1984, the spying devices were television screens in the home. But has that technology...
Securing Baby Monitor Cameras and Webcams from Hackers
For parents, it’s the stuff of nightmares—installing a baby monitor camera in your nursery to protect your child only to find out it has been compromised by a hacker who is now able to see your sleeping infant. When these devices started to become common place,...
The Importance of Physical Security
When you hear “security” and “IT” together, you probably think about cybersecurity. After all, in today’s technology-driven world, cybersecurity threats and breaches make headlines on an almost daily basis. And while it’s true that cybersecurity is a big part of...
Ways to Secure Home Wi-fi and Warnings about Sharing Passwords
Most people spend a lot of time making sure their computers have proper virus protection and security but there’s often something forgotten. The wi-fi router and it’s security. It’s often out of sight and out of mind after the initial install. Not updating your wi-fi...
15 Tips on how to promote small businesses with Facebook
1. How to Promote Your Facebook Business Page for Free Once you get your Facebook page up and running, the next thing you need to do is to invite friends and family to “Like” the page. Inviting friends and family to like your page is advantageous because...
What is a Digital Dashboard – and why you need one more than ever
In this age of technology, everything has gone digital….from the measuring tapes to the thermostat in your home. But despite this trend, some legacy business systems have failed to keep pace, relying on outdated PDF, Excel, CSV and other reporting mechanisms to...
Performance Driven Dashboards
Drive supply chain and manufacturing performance and optimization Few industries are as competitive as manufacturing and supply chain management. And in today’s market, competing on a global scale is imperative to long term growth and prosperity. The key to optimizing...
Warnings about Logging into Public Wi-fi
Today, we’ve become addicted to Internet access at all times of the day or night. If you walk into any restaurant, bar, coffee shop or shopping mall, you’ll see dozens of people attached to their electronic devices. It has become so common place that when we go...
How to Filter What Your Kids See Online
Think of the Internet as the actual physical world outside. You wouldn’t let your young children run around without supervision outside of your home or your street. For parents with teens, the supervision may loosen, but you still won’t allow them to visit bars or the...
Small Business Website Metrics You Need
RadiusBridge Explores The Top 5 Metrics You Should Be Tracking For Your Small Business For small and big businesses, it is important to keep track of some website metrics from day one using preferred business reporting software. The reports generated by the software...
Informational Tech And Your Business
How Important Is Information Technology Management And Why Does Your Business Need It? IT management or information technology simply refers to the process of making your technology work for you better. In essence, IT management allows you make the best of your...
Is Your Phone/Amazon Echo/Google Assistant Listening To You?
Ever since George Orwell’s classic assertion that “Big Brother is watching you,” people have been paranoid about the government listening in on our private conversations. In his book 1984, the spying devices were television screens in the home. But has that technology...
Securing Baby Monitor Cameras and Webcams from Hackers
For parents, it’s the stuff of nightmares—installing a baby monitor camera in your nursery to protect your child only to find out it has been compromised by a hacker who is now able to see your sleeping infant. When these devices started to become common place,...
The Importance of Physical Security
When you hear “security” and “IT” together, you probably think about cybersecurity. After all, in today’s technology-driven world, cybersecurity threats and breaches make headlines on an almost daily basis. And while it’s true that cybersecurity is a big part of...
Ways to Secure Home Wi-fi and Warnings about Sharing Passwords
Most people spend a lot of time making sure their computers have proper virus protection and security but there’s often something forgotten. The wi-fi router and it’s security. It’s often out of sight and out of mind after the initial install. Not updating your wi-fi...
Think Your Information is Safe? Think Again
Every time you get on social media and share a photo or search for some random question on a search engine, your information is being stored. It is saved, sorted and circulated so your information is then being shared with lots of unexpected places that you are...
Deciding What Type of Web Marketing Your Company Needs
Why a Marketing Strategy Matters No plan = NO Customers. Bottom line is that your literal bottom line will suffer both short term and long term unless you are able to determine which types of marketing mediums and channels are best suited to your brand and audience....
The Critical Role your Business’s Name Plays in Your Success
Believe it or not, the name of your business, in large part, lays the foundation for the future success or failure of the brand. Your business’s name is what developers your target audience’s first impression of your company, and as they say, you only get one...
Why Restarting Your Computer Helps
We’ve all been there before. Your computer starts slowing down or freezing up, and you’re forced to throw your hands up in frustration, call tech support, or, perhaps, restart your machine? Opting for tech support often results in you waiting on hold for what feels...
What are Cookies and Why do They Matter?
Bring up the word “cookies” and most people’s minds drift to grandma’s famous chocolate chip recipe right out of the oven. But in the context of the internet, browsers and computers, “cookies” take on a whole different meaning altogether. Cookie, as you’ll come to...
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The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
The Magic of Leave-Behinds: Leaving Lasting Impressions
We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...
Customer Reviews, an Essential Component to your Business Strategy
Customer reviews have become an integral part of marketing, consumer influence and branding. The principal of social proof is alive and well, with over 75% of purchases being influenced by some type of social influence. The opinions of real people who have actually...
How to Improve Your Business with Email Marketing
Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...
The Advantages of Using a Boutique Agency Vs. Marketing Firm
In Sydney Pollack’s 1995 film "Sabrina," Julia Ormond reminds Harrison Ford, “More is not always better, Linus. Sometimes it’s just more.” The same applies when comparing a large marketing firm with a boutique agency. Some people reason that a large firm has more...
6 Marketing Challenges that Can Make or Break Your Business
Generating profit with your business largely depends on your marketing strategy. An effective marketing strategy will go beyond making sure the orders are fulfilled and your bills are paid so that you can live comfortably. Whether you are handling the marketing on...
Why Digital Marketing is Important
The online marketplace is extremely lucrative, with 96 percent of Americans making purchases on the internet. The majority of those shoppers prefer the internet for shopping over having to deal with crowds, lines, and product availability in brick-and-mortar stores....
5 Digital Marketing Trends to Watch Out for in 2018
Being able to adapt to industry trends is the hallmark of a successful business owner. There are more platforms that ever before that owners and advertisers can utilize to drive traffic to their website, get people in the door of their brick-and-mortar shop, and...
Strategies for Marketing a Niche Business
If you are a small business owner or a solopreneur, narrowing your business down to a niche can actually boost your business. It sounds crazy, but getting really good at delivering a small number of specialized products or services to like-minded customers can improve...
How Digital Marketing Affects Consumer Behavior
Digital marketing and its disruption are here and opening new opportunities for businesses to expand and reach an even larger audience. Where we’ve come from In the last 20 years, we’ve moved from getting our news and advertising in measured doses from TV and...
“You need to spend money to make money.” How true is that in regard to marketing?
You’ve worked hard, came up with a brilliant idea, and transformed that into a real business. But no matter how good your products or services are, the adage of “if you build it they will come” doesn’t exactly ring true these days. Competition is fierce, and the...
Why should I have a newsletter? Who cares what I’m up to?
When it comes to marketing campaigns, a newsletter isn’t likely the first idea that comes to mind. However, despite its reputation as a “boring” or antiquated tool, newsletters can offer a unique way to connect, communicate with and sell to, your customer base. Heck,...
The Magic of Leave-Behinds: Leaving Lasting Impressions
We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...
Customer Reviews, an Essential Component to your Business Strategy
Customer reviews have become an integral part of marketing, consumer influence and branding. The principal of social proof is alive and well, with over 75% of purchases being influenced by some type of social influence. The opinions of real people who have actually...
How to Improve Your Business with Email Marketing
Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...
The Advantages of Using a Boutique Agency Vs. Marketing Firm
In Sydney Pollack’s 1995 film "Sabrina," Julia Ormond reminds Harrison Ford, “More is not always better, Linus. Sometimes it’s just more.” The same applies when comparing a large marketing firm with a boutique agency. Some people reason that a large firm has more...
6 Marketing Challenges that Can Make or Break Your Business
Generating profit with your business largely depends on your marketing strategy. An effective marketing strategy will go beyond making sure the orders are fulfilled and your bills are paid so that you can live comfortably. Whether you are handling the marketing on...
Why Digital Marketing is Important
The online marketplace is extremely lucrative, with 96 percent of Americans making purchases on the internet. The majority of those shoppers prefer the internet for shopping over having to deal with crowds, lines, and product availability in brick-and-mortar stores....
April Roundup: 15 of our Favorite Productivity Tips
Happy Friday! Where did April go? It has just flown by. As the week/month comes to a close, it's always good to reflect on what you got done and see how far away you are from accomplishing your goals. Which got us thinking — how about we make our April roundup post...
Advertising on Facebook – is it as effective as I’ve heard?
When it comes to paid advertising online, you only have two MAJOR options: Facebook Ads and AdWords. Which one is better? There’s no universal answer to that question. The only way to decide which platform is a better fit for you is by defining your needs as clearly...
Heatmaps – your key to improving the user experience and driving conversions
In a nutshell, a heat map is a visual representation of data. It can make data analysis a lot quicker due to the fact that it is easier for the human brain to comprehend data when it is represented visually. The data is often color-coded to make it easier to...
Social Media Management tips and tricks
In June 2017, Facebook’s monthly user count passed the two billion mark — that’s over 1/4 of the global population. Social media as a whole is growing at a tremendous pace, and more businesses are starting to take notice of its potential in the advertising world. As...
Importance of Analytics for Businesses Big and Small
For most businesses, the top priority is offering valuable products and services to their consumers. The best way to do this is to stay ahead of their competition and keep innovating. In the past, companies would use flawed, time-consuming models to gauge how their...
Are All Hackers Monsters? The Answer Will Surprise You
Ask the average person to describe a hacker or “cybercriminal,” and chances are you would probably get a stereotype straight out of Hollywood: a guy with a vaguely Eastern European accent sitting in a cramped, dark room, dressed like the Unabomber or an extra from Mr....
How Will Net Neutrality Affect Me?
As the New Year begins, one of the biggest topics in the tech field is net neutrality. After the FCC voted to end net neutrality in December, the Internet erupted with a variety of theories as to what would happen to Internet access in the coming year. As with most...
3 Easy Steps to Avoid Being Victim of Email Phishing Scams
Fraudulent emails are a reality for each of us. These fake emails are attempts by hackers to gain access to your email and personal information. Stories of stolen identity as well as attempts (sometimes successful) to hack business networks and servers have been...
What are the Spectre and Meltdown vulnerabilities, and how will they affect you?
You may have already heard about a serious flaw in computer chips that is affecting both Windows and Apple equipment. In the past few weeks, the main story in the technology and computer field has been about two potentially serious vulnerabilities that have been...
How Mailsploit Just Made Phishing Easier
Ever since the first email was sent through the Internet, people have been trying to find a way to make the most money off the revolutionary technological advancement. Soon after that, nefarious individuals tried to find a way to take advantage of this through illegal...
Why You Should Document Your Network System
For many of us in the IT world, we enjoy working on computers, building networks, designing programs, and implementing new systems. But when it comes to the “paperwork” side of the business, many of us tend to lag behind and let those tasks fall between the cracks....
Backup Horror Stories
Ask someone to name something scary, and chances are you'll hear about fears of spiders, snakes, or creepy clowns. But in today’s society, with cybercrime on the rise, you’ll probably also find “loss of computer data” on that list of fears. We’ve become so reliant on...
How to Protect Your Data from a Natural Disaster
As 2017 comes to a close, many of us will remember the slate of natural disasters that have hit the country over the last 12 months. From hurricanes in the fall that hit Texas, Louisiana, Florida, and Puerto Rico to wildfires blazing out of control in California,...
4 Ways to Protect Your Company From a Cyber Attack
There is an old saying that a chain is only as strong as its weakest link. That is definitely the way it works for cyber security. Unfortunately, many employees in some companies have proven themselves to be the weak link in their network security chain. Staying one...
2017 Saw More Cyber Attacks Than Ever Before
The year 2017 seems to have broken all kinds of records, from movie ticket sales to digital downloads. But one concerning trend was that 2017 saw more cyber attacks than any other year before it. This yearly increase is a trend that has been ongoing for about the last...
Tips on How to Protect Your Identity after the Equifax Hack
All the high-profile hacks in 2017 made it difficult to keep track of how severe and widespread many of the hacks actually were. Certainly one of the most troubling was the Equifax hack – it was one of the largest to date and involved a credit agency that people...
Are All Hackers Monsters? The Answer Will Surprise You
Ask the average person to describe a hacker or “cybercriminal,” and chances are you would probably get a stereotype straight out of Hollywood: a guy with a vaguely Eastern European accent sitting in a cramped, dark room, dressed like the Unabomber or an extra from Mr....
How Will Net Neutrality Affect Me?
As the New Year begins, one of the biggest topics in the tech field is net neutrality. After the FCC voted to end net neutrality in December, the Internet erupted with a variety of theories as to what would happen to Internet access in the coming year. As with most...
3 Easy Steps to Avoid Being Victim of Email Phishing Scams
Fraudulent emails are a reality for each of us. These fake emails are attempts by hackers to gain access to your email and personal information. Stories of stolen identity as well as attempts (sometimes successful) to hack business networks and servers have been...
What are the Spectre and Meltdown vulnerabilities, and how will they affect you?
You may have already heard about a serious flaw in computer chips that is affecting both Windows and Apple equipment. In the past few weeks, the main story in the technology and computer field has been about two potentially serious vulnerabilities that have been...
How Mailsploit Just Made Phishing Easier
Ever since the first email was sent through the Internet, people have been trying to find a way to make the most money off the revolutionary technological advancement. Soon after that, nefarious individuals tried to find a way to take advantage of this through illegal...
Why You Should Document Your Network System
For many of us in the IT world, we enjoy working on computers, building networks, designing programs, and implementing new systems. But when it comes to the “paperwork” side of the business, many of us tend to lag behind and let those tasks fall between the cracks....
Could Convenience Cost Your Company Security?
New technology is always promising the ease of use and convenience that this breakthrough will offer. Unfortunately, for every step forward in convenience, there seems to be another step backward when it comes to headaches for IT professionals. This is true with...
You’ve Decided the Cloud Is for You – What’s Next?
It’s a major step that any IT director has to take, but once you’ve decided the cloud is right for you, there are a few steps you absolutely have to take. You are going to need to sit down with your team and discuss the timeline for the switchover, and just how you...
To Cloud or Not to Cloud? That is the Question.
A few years ago, a new term hit the tech world—“the cloud.” Since then, it has become one of the biggest technology game-changers, while at the same time also being one that many people don’t completely understand. But one thing that your business needs to do is...
Hybrid Cloud: The Best of Both Worlds
Many people are currently agonizing over the decision to switch their computer system over to a cloud-computing environment. Some are concerned about the security issues or the privacy problems. Others are worried about connectivity and what happens when the cloud...
3 Tips on How to Protect Your Computer from Hackers
For many people, theft goes beyond the actual loss of an item. It’s painful because of the loss of privacy and the invasion that it constitutes. But when the stolen item is a laptop or tablet, that invasion of privacy can go much deeper. It’s possible that if your...
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The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
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The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
More Time for Social Media Engagement
Part of monetizing social media for your business is keeping your audience interested with content; part of it is engaging with customers and prospects. The engagement part is really where you want to spend a lot of time. People like to talk about good experiences....
Is Your Phone/Amazon Echo/Google Assistant Listening To You?
Ever since George Orwell’s classic assertion that “Big Brother is watching you,” people have been paranoid about the government listening in on our private conversations. In his book 1984, the spying devices were television screens in the home. But has that technology...
Securing Baby Monitor Cameras and Webcams from Hackers
For parents, it’s the stuff of nightmares—installing a baby monitor camera in your nursery to protect your child only to find out it has been compromised by a hacker who is now able to see your sleeping infant. When these devices started to become common place,...
The Importance of Physical Security
When you hear “security” and “IT” together, you probably think about cybersecurity. After all, in today’s technology-driven world, cybersecurity threats and breaches make headlines on an almost daily basis. And while it’s true that cybersecurity is a big part of...
Ways to Secure Home Wi-fi and Warnings about Sharing Passwords
Most people spend a lot of time making sure their computers have proper virus protection and security but there’s often something forgotten. The wi-fi router and it’s security. It’s often out of sight and out of mind after the initial install. Not updating your wi-fi...
5 Ways to Protect Your Data on Facebook
The recent testimony of Mark Zuckerberg, CEO of Facebook, before congressional investigators has only underscored what many of us have known for a while—social media can be potentially dangerous when it comes to the data that is being collected on you by outside...
What is GDPR and How Does It Affect You?
In the last decade, data has become king, and one of the biggest issues for cyber security experts has been protecting that data. With several high-profile hacks including the Equifax breach, it is obvious that hackers are targeting data storehouses in an attempt to...
Could Your Boss Be Banned from Snooping on Your Social Media?
When social media became the hottest trend about ten years ago, it opened up a proverbial can of worms that many people are still trying to get a grasp on. One of the issues that has come up is how employers use social media to make decisions in a company, such as...
Why Do You Need to Outsource IT Services?
While operating and maintaining IT by yourself is a good option, there are instances where you are better off outsourcing this aspect to a contractor. A startup can only get away with in-house support until it needs greater facilities for storage and data security....
Could The Next Hurricane Harvey Flood Your Inbox?
Many Americans sat helpless as we watched the devastation that has recently hit the southern parts of the country. This started with Hurricane Harvey in Texas and Louisiana. Hurricane Irma then hit the Southeast and Hurricane Maria devastated multiple areas,...
Warnings about Logging into Public Wi-fi
Today, we’ve become addicted to Internet access at all times of the day or night. If you walk into any restaurant, bar, coffee shop or shopping mall, you’ll see dozens of people attached to their electronic devices. It has become so common place that when we go...
How to Filter What Your Kids See Online
Think of the Internet as the actual physical world outside. You wouldn’t let your young children run around without supervision outside of your home or your street. For parents with teens, the supervision may loosen, but you still won’t allow them to visit bars or the...
Is Your Phone/Amazon Echo/Google Assistant Listening To You?
Ever since George Orwell’s classic assertion that “Big Brother is watching you,” people have been paranoid about the government listening in on our private conversations. In his book 1984, the spying devices were television screens in the home. But has that technology...
Securing Baby Monitor Cameras and Webcams from Hackers
For parents, it’s the stuff of nightmares—installing a baby monitor camera in your nursery to protect your child only to find out it has been compromised by a hacker who is now able to see your sleeping infant. When these devices started to become common place,...
The Importance of Physical Security
When you hear “security” and “IT” together, you probably think about cybersecurity. After all, in today’s technology-driven world, cybersecurity threats and breaches make headlines on an almost daily basis. And while it’s true that cybersecurity is a big part of...
Ways to Secure Home Wi-fi and Warnings about Sharing Passwords
Most people spend a lot of time making sure their computers have proper virus protection and security but there’s often something forgotten. The wi-fi router and it’s security. It’s often out of sight and out of mind after the initial install. Not updating your wi-fi...
5 Ways to Protect Your Data on Facebook
The recent testimony of Mark Zuckerberg, CEO of Facebook, before congressional investigators has only underscored what many of us have known for a while—social media can be potentially dangerous when it comes to the data that is being collected on you by outside...
What is GDPR and How Does It Affect You?
In the last decade, data has become king, and one of the biggest issues for cyber security experts has been protecting that data. With several high-profile hacks including the Equifax breach, it is obvious that hackers are targeting data storehouses in an attempt to...
Think Your Information is Safe? Think Again
Every time you get on social media and share a photo or search for some random question on a search engine, your information is being stored. It is saved, sorted and circulated so your information is then being shared with lots of unexpected places that you are...
Deciding What Type of Web Marketing Your Company Needs
Why a Marketing Strategy Matters No plan = NO Customers. Bottom line is that your literal bottom line will suffer both short term and long term unless you are able to determine which types of marketing mediums and channels are best suited to your brand and audience....
The Critical Role your Business’s Name Plays in Your Success
Believe it or not, the name of your business, in large part, lays the foundation for the future success or failure of the brand. Your business’s name is what developers your target audience’s first impression of your company, and as they say, you only get one...
Why Restarting Your Computer Helps
We’ve all been there before. Your computer starts slowing down or freezing up, and you’re forced to throw your hands up in frustration, call tech support, or, perhaps, restart your machine? Opting for tech support often results in you waiting on hold for what feels...
What are Cookies and Why do They Matter?
Bring up the word “cookies” and most people’s minds drift to grandma’s famous chocolate chip recipe right out of the oven. But in the context of the internet, browsers and computers, “cookies” take on a whole different meaning altogether. Cookie, as you’ll come to...