Fact: Your website needs search engine optimization (SEO) to help your website achieve more.
Many try and go it alone in the search engine optimization process and, in the majority of cases, they never see the results they would have achieved if they had enlisted the services of a professional SEO firm Atlanta consultant.
If you are seriously looking at doing your own website optimization, you need to ask yourself the following questions:
1. How precious is your time?
As a business owner your time is very precious and likely better spent on actually conducting your business rather than constantly tending to your website. Many small businesses believe that they will save money by optimizing their own website but this rarely turns out to be the case. Search engine optimization is a time consuming and complex process and should not be underestimated, and after all if you are investing all of this time trying to be a seo consultant, who’s running your business?
2. Do you have the skills?
Optimizing a website is a complicated process and not something that can just be picked up and learned in 5 minutes. There are hundreds of criteria that the search engines will use to analyze websites and a good SEO consultant will be familiar with all of them.
3. Can you get it right?
This is where most DIY’ers get it wrong… there are certain pitfalls that must be avoided at all costs. If you don’t know what you are doing, then your website can go from hero to zero or worse yet… end up banned from the search engines.
4. Are you biased?
Most website owners are understandably biased and believe they know best when it comes to their website. This often leads to many problems including the age old problem of not being able to see the forest for the trees. One of the main issues comes when choosing keywords as the keywords people generally search for are not typically the keywords website owners believe them to be. An SEO consultant knows this and will ensure the right keywords are used and not ignored.
5. Can you keep it up?
Search engine optimization is an ongoing process of testing, measuring and making constant adjustments. It is not something that can be done once and left alone so you need to ensure you are in it for the long term. The bottom line is if you are serious about your business and your search marketing campaign then you need an experienced Atlanta SEO company.