Using Facebook to Market Your Small Business
Facebook is the most widely used social media platform for businesses and as many as 41 percent of small businesses in the U.S. use it as part of their marketing strategy. However, a lot of business owners have reported that their efforts are not as effective as they...
Using Twitter to Market Your Small Business
In the latter part of 2013, Twitter had over 232 million active users each month, majority of which lived in the U.S. In 2015, this number grew to 300 million. Although Twitter is no longer as widely used as Facebook, it is still a very powerful marketing tool. So if...
Using Instagram to Market Your Small Business
Instagram currently has over 400 million users. So it’s not surprising that it has become a way for businesses to connect with people. While majority of those who use this social platform are teens and college students, there are also people from all age groups who...
What to Expect for Social Media in 2017
If you own a business, then you probably know how important social media marketing is. A lot of businesses of all sizes have tapped social networks like Facebook and Instagram to reach their audience and interact with them. Social media has been around for a decade...
Is Facebook an Effective Tool for Social Media Marketing?
Facebook has established itself as the #1 social networking website and it continues to give a wealth of benefits for businesses. If you have not yet thought about the marketing opportunities you can have with Facebook, consider the following points: 1. Facebook...
How to Use Social Media Ads to Target and Retarget Your Customers
Using social media as a channel for reaching your target audience can be the best approach but only if you know who your intended audience is exactly. There are more than a billion active users on Facebook. Instagram has 400 million users. There are hundreds of...
6 Social Media Marketing Tips
If you’re new to social media marketing, here are some tips that may come in handy: 1. Create a Social Media Strategy Social media is, without a doubt, one of the most powerful marketing tools you can have right now and if you use it correctly, it will pave the way...
How to Bring More Customers in to Your Local Business
In order for any business to earn a share of the marketplace, there are four critical areas they need to work on: Engage, Grow, Increase, and Results. Engage You need to be able to engage your audience (in this case your potential customers). We can assist in...
Local Promotion Guide
In this day and age, having an online presence can be the best thing you do for your business. People search for what they need through search engines, typing in certain keywords to help them find businesses or services in their area. This is where local SEO...
Is Your Printer Spying On You? Yes, It Might Be
Ask any IT specialist what the most aggravating part of their job is and it probably won’t be foreign hackers or incompetent users who think they know more than they really do. No, chances are that their biggest nightmare is a little device that most of us take for...
Equifax Has More Than One Bad Day
One of the biggest problems with all of the media attention given to corporate hacking is that after a while it almost becomes blasé. We become so used to hearing about yet another online invasion that has left customer data in jeopardy that we almost start to think...
6 Marketing Challenges that Can Make or Break Your Business
Generating profit with your business largely depends on your marketing strategy. An effective marketing strategy will go beyond making sure the orders are fulfilled and your bills are paid so that you can live comfortably. Whether you are handling the marketing on...
Why Digital Marketing is Important
The online marketplace is extremely lucrative, with 96 percent of Americans making purchases on the internet. The majority of those shoppers prefer the internet for shopping over having to deal with crowds, lines, and product availability in brick-and-mortar stores....
5 Digital Marketing Trends to Watch Out for in 2018
Being able to adapt to industry trends is the hallmark of a successful business owner. There are more platforms that ever before that owners and advertisers can utilize to drive traffic to their website, get people in the door of their brick-and-mortar shop, and...
Phones Vulnerable To Ransomware? Yes, They Are.
In 2014, Hollywood was turned upside down when personal photos of several high-profile actresses were hacked and released on the Internet. Apple quickly scrambled to fix the problem, citing that it was an issue with their “Find My Phone” app and the iCloud service. ...
Strategies for Marketing a Niche Business
If you are a small business owner or a solopreneur, narrowing your business down to a niche can actually boost your business. It sounds crazy, but getting really good at delivering a small number of specialized products or services to like-minded customers can improve...
How Digital Marketing Affects Consumer Behavior
Digital marketing and its disruption are here and opening new opportunities for businesses to expand and reach an even larger audience. Where we’ve come from In the last 20 years, we’ve moved from getting our news and advertising in measured doses from TV and...
10 Benefits of having a Company Website for your Small Business
If you aim to grow your brand, having a website is no longer optional in today’s marketplace. And while having a website can put your small business globally on the map, it’s just as vital for those SMBs operating locally. Adweek reports that over 81% of consumers...
As Cities Become Smarter, Does Your Information Become More Vulnerable?
Information gathering and data collection have reached an all time high. Besides the online repositories of your personal information, there are now more and more physical objects that are collecting this information for government officials to utilize. In many...
May Roundup: 16 Organization Tips for Your Small Business
1.You should have a Google my business profile Millions of people use Google Search as their first step when looking for goods or services. With a GMB created, you can ensure that they see the correct information. You can make sure that your business is getting a...
Is Your Email Host Catching All The Malicious Malware?
For many of us in the business and technology fields, emails can be our lifeline. Unfortunately, hackers also realize this and they are doing everything they can to subvert our emails and use them against us to infiltrate our networks. That’s why we rely on our...
5 Online Marketing Tactics Brick-and-Mortar Stores Can Use to Thrive
You’ve worked hard to establish a thriving and successful brick and mortar (physical) business. But the potential of leveraging online marketing and tactics has you intrigued. As well it should. Over 81% of consumers being their buying research process by conducting a...
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Google Doesn’t Discriminate – Even the Big Guys Get Penalized
Getting on Google’s bad side doesn’t just happen to small companies, even the big guys get their hands slapped if they misbehave and the cost can be big. Earlier this year, eBay was hit with a search penalty by Google. eBay’s estimate of a loss of $200 million in...
Stop Cliche Marketing – Get Real in Your Messaging
cli·ché klēˈSHā kli-,kli-,ˈklēˌSHā/ noun a phrase or opinion that is overused and betrays a lack of original thought. "the old cliché “one man's meat is another man's poison." synonyms: platitude, hackneyed phrase, commonplace, banality, old saying, maxim, truism,...
The Power of Why in Marketing Your Business
English poet and author, Rudyard Kipling, suggested the use of six questions – as a model for better thinking. Here is Kipling’s witty poem called, Six Honest Men: I have six honest serving men They taught me all I knew Their names are What, and Where and When; and...
Google My Business – What Does It Mean for You?
Google has been working hard on the launch of their new product, Google My Business, designed for small business owners in order to increase their visibility within Google Search, Google Maps, and Google+. Google provides services to two important groups, paid...
Three Business Lessons from Target – When a Giant Falters In the Market
What Not To Do – Courtesy of Target In November, 70 million Target customers were violated when tech criminals stole trusted personal information when they hacked into Target’s computers. Many feel Target blew an opportunity to build trust with their customers....
Online Marketing Has Changed the World, the Good, the Bad and the Ugly
Not too long ago, small mom and pop stores couldn’t compete with the big guys through traditional offline marketing. People went to the big name stores advertised in magazines, television commercials, billboards, and flyers. We thought big name brands meant quality,...
Penquin 2.0 Has Landed – Did You Get Affected?
Recent news on Penquin 2.0 shows that most of the sites that were affected were porn and gaming sites. A few big brand sites were hit as well, which further proves that no one is immune; sites like salvationarmy.org, dish.com, and REEDs jewelers. The official release...
Penguin 2.0 Is Coming – What Does This Mean For Your Business?
With the latest news about Penguin 2.0 coming out soon, many are hypothesizing and trying to plan ahead for their websites. What will this update include? Is my business safe? Every website owner should be asking themselves these very important questions. The best...
Are Meta Descriptions Important? YES!
Meta descriptions have evolved over the years and there has been many debates as to whether or not they are important. I can tell you unequivocally that they are VERY IMPORTANT! In the past the rules for meta descriptions were to include your keywords (and in some...
Google Likes Long Form Content
The mantra ‘Content is King’ has not changed but the desired length of the content may have. Google understands how easy it is for webmasters to slap together a 400-word blog post and then optimize it for a keyword or two. Google is looking for and rewarding sites...
Twitter’s New “Buy” Button
After months of reports and rumors, Twitter unveiled their first commercial product – their “Buy Now” button. Twitter is testing through a small sampling of merchandiser partners how well the “Buy Now” button will work. This is the firststep Twitter is taking toward...
Five Best Halloween Apps
Looking for the best Halloween apps? We pulled together a group of what we think are the best Halloween apps of 2014. 1. First Words Halloween by Learning Touch LLC Price: $1.99 Download from iTunes Download from Google Play This app comes with rave reviews. It was...
Why Being Easy To Find Online Is So Important For Service/Repair Companies
If you try out for a part in a movie and stay in the bathroom during the auditions, you’re not going to get the part. The same holds true for Service and Repair companies on the Internet. If you can’t be found, you won’t get the call. When a water pipe breaks in your...
Why Proofing Your Online Content Is So Important
Nothing screams “shoddy work!” more than typos, grammar errors and sloppy formatting, especially online where the content is so visual. Strangely enough, proofing is often the most overlooked step in the writing process. Today, 90% of B2C marketers use content...
What Exactly is a Hashtag?
If you’re new to social media, you might be wondering what all the talk is about hashtags. You’ve probably seen them in Twitter and other social media sites. They’re those short links with the pound sign (#) in front of them. If you’ve ever wondered what they are or...
Why Call Tracking is So Important for Your Business
Do you want to be able to record a phone conversation, know the phone number of incoming calls, the geographical location of the caller, the name and address of the caller, and the time of inbound calls? Do you also want to identify which ads, search keywords, web...
The Psychology of Color in Marketing and Branding
Chart created by http://nativeinstyle.com/ According to a very interesting article written by Gregory Ciotti of Help Scout, “the idea that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion is about as accurate as your standard Tarot...
Is Your Business Building an Email List? It Should Be!
If you have a business, and you are taking advantage of modern technologies online, one of the most important things that you need to have is an email list. As a matter of fact, if you do not have one, you are actually making a very big mistake. Of course, you may...
Direct Mail is Not Dead
There is a tested and proven way to reach more potential customers, directly communicating with your target market and making you stand out against your competition. It is not through the use of digital methods such as social media sites like Facebook, Twitter or...
Are You Using a Shotgun or a Rifle to Hit Your Marketing Targets?
At this point in your career as a business person, have you already identified the prospects who are most likely to become good, profitable customers and the ones who will not? Do you specifically know why your customers decide to purchase from you as well as why...
What Does Your (Lack of) Branding Tell Potential Clients?
Branding is a very important aspect in the marketing circle. It has the power to push your business forward, giving you a competitive edge. A strong and well-defined brand will result in an increase in sales, customer loyalty, brand value, and most importantly, the...
Does Traditional Marketing Work in a Digital World?
In a modern, digital world that currently revolves around the use of tablets, smartphones and laptops, it’s very challenging to think in an offline sense. Both traditional and offline marketing still have their clear advantages, but the method of choice for your...