Do you want to be able to record a phone conversation, know the phone number of incoming calls, the geographical location of the caller, the name and address of the caller, and the time of inbound calls? Do you also want to identify which ads, search keywords, web content, and marketing campaigns result in phone calls, opportunities, and revenue – and which aren’t? If you’ve answered ‘yes’ to any of these questions, then call tracking might be something to consider for your business.
Call tracking uses a separate phone number for inbound calls in order to track information about the call. By adding a few lines of code you can assign a phone number to any ad, keyword searches, web pages, direct mail, email or listing and measure its effectiveness.
Basically, here’s how it works: A prospect dials the call-tracking numbers you’ve published online, a call tracking software program connects the call and records data about the call so you can build reports around the data to determine which tactics will result in the most conversions. Pretty simple, right?
Traditionally, call tracking required businesses to hook up phone lines and invest in expensive hardware. But with easy to install call tracking software, the ability to monitor the effectiveness of a particular advertising campaign has all changed. Now you can record some or all of the following:
In addition to being able to record the phone call, once the data has been collected you can generate a variety of helpful reports, like: postal code summaries, missed calls, number of calls by the hour or by day, which calls are unique and which are repeat calls, and the frequency of calls by city/area code. This information is vital to the success of your sales and marketing strategy.
Here are three of the more popular call tracking software packages with some additional details:
Twilio – Easy as 1,2,3. You add call tracking numbers to your ads or listings with a few lines of code, a prospective customer dials the call-tracking numbers you’ve published, Twilio connects the call and records call data. You build reporting around the data.
Analytic Call Tracking – Real time tracking with a separate section for each client; blacklist/block calls so there’s no more telemarketers; configure a new tracking number and assign it to any company/account in less than 30 seconds; only pay for what you use, when you use it. Gets Grafique stamp of approval.
CallRail – Integrates call tracking into your website by using a unique phone number for each source, such as Google AdWords, Yahoo Organic, Yelp, Facebook, or any other website. The correct tracking number is displayed when a user reaches your website via one of those sources and is fed into your analytics for further review.
U.S. businesses are getting billions of sales calls each month. If you can’t track phone leads back to their source to see what’s working and what’s not – then your marketing and sales efforts will suffer. Don’t miss out on some great marketing and sales opportunities.