Strategies for Marketing a Niche Business
If you are a small business owner or a solopreneur, narrowing your business down to a niche can actually boost your business. It sounds crazy, but getting really good at delivering a small number of specialized products or services to like-minded customers can improve...
How Digital Marketing Affects Consumer Behavior
Digital marketing and its disruption are here and opening new opportunities for businesses to expand and reach an even larger audience. Where we’ve come from In the last 20 years, we’ve moved from getting our news and advertising in measured doses from TV and...
Digital Marketing vs. Traditional Marketing
Should a business spend its marketing budget on traditional marketing, with its long and successful heritage, or digital marketing, a relative newcomer? Or does a blended approach make the most sense? Print was the first form of traditional marketing If you don’t...
Data Encrypted, Can’t Restore Any of Your Backups – Ransomware Only Gets Worse
As we become more and more dependent on computers to help with our lives, our basic day-to-day operations, our educations, and our businesses, we can only assume that more and more hacks will be forthcoming. Any time someone feels they can exploit someone else’s...
KRACK Attack
It seems like every other day, we are hearing about some new hack or website attack that shows the vulnerability of different websites and network systems. But one recently hit the mainstream media, and for good reason. The recent “KRACK Attack” has garnered this...
Not Another Microsoft Patch Tuesday
If it’s Tuesday in your office, then chances are that means one thing: it’s time for another Windows patch/update from Microsoft. These have been rolling out pretty steadily for some time and it goes back to the business model of putting out a product that is not...
Could The Next Hurricane Harvey Flood Your Inbox?
Many Americans sat helpless as we watched the devastation that has recently hit the southern parts of the country. This started with Hurricane Harvey in Texas and Louisiana. Hurricane Irma then hit the Southeast and Hurricane Maria devastated multiple areas,...
Top 10 Benefits of Social Media Marketing
Social media marketing is essentially the process of leading people to your office, store, website or blog through platforms like Facebook, Instagram, Twitter, LinkedIn and other social networks. In the past, social media was used primarily as a way for people to...
Why is Social Media Important for Small Businesses?
Social media marketing is considered the “next big thing.” Sure, there are some entrepreneurs who still think of it as a passing marketing interest. But the numbers paint an entirely different picture. In fact, according to Social Media Examiner, an estimated 97% of...
How Mailsploit Just Made Phishing Easier
Ever since the first email was sent through the Internet, people have been trying to find a way to make the most money off the revolutionary technological advancement. Soon after that, nefarious individuals tried to find a way to take advantage of this through illegal...
The Advantages of Using a Boutique Agency Vs. Marketing Firm
In Sydney Pollack’s 1995 film "Sabrina," Julia Ormond reminds Harrison Ford, “More is not always better, Linus. Sometimes it’s just more.” The same applies when comparing a large marketing firm with a boutique agency. Some people reason that a large firm has more...
Why You Should Document Your Network System
For many of us in the IT world, we enjoy working on computers, building networks, designing programs, and implementing new systems. But when it comes to the “paperwork” side of the business, many of us tend to lag behind and let those tasks fall between the cracks....
Backup Horror Stories
Ask someone to name something scary, and chances are you'll hear about fears of spiders, snakes, or creepy clowns. But in today’s society, with cybercrime on the rise, you’ll probably also find “loss of computer data” on that list of fears. We’ve become so reliant on...
How to Protect Your Data from a Natural Disaster
As 2017 comes to a close, many of us will remember the slate of natural disasters that have hit the country over the last 12 months. From hurricanes in the fall that hit Texas, Louisiana, Florida, and Puerto Rico to wildfires blazing out of control in California,...
4 Ways to Protect Your Company From a Cyber Attack
There is an old saying that a chain is only as strong as its weakest link. That is definitely the way it works for cyber security. Unfortunately, many employees in some companies have proven themselves to be the weak link in their network security chain. Staying one...
Hackers Can Easily Steal Your Biometrics to Gain Access to Your Bank Accounts
For years, television and movies have suggested that the future of computer security lies in biometrics. How many films have you seen where someone has used their fingerprints or a retinal scan to open up a bank vault? Of course, for every time you saw this in a...
‘Grey’s Anatomy’ Covers the Cyber Threats Facing Hospitals
You would think that the last place to learn about the latest cyber threats facing the healthcare industry would be the television show "Grey’s Anatomy." But a recent episode of the hit show focused on a topic that has become a legitimate issue at hospitals...
Is Your Router Infected? Russian Hackers Target Routers
Another recent cyber attack has hit the Internet, but this time the targets are not computers, but network routers themselves. Russian hackers “Fancy Bear” are believed to be behind this attack which would make it the second big hack they are affiliated with after...
June Roundup: 15 Favorite Social Media Marketing Tips for Your Small Business
1. Most Small Business Marketers Don’t Know if Facebook Efforts Are Working Despite the fact that 92% of small businesses agree that social media is important for their business AND that the majority use Facebook for their social media marketing, most also report that...
Your Brand’s Voice: Formal, fun, or somewhere in the middle
Brands are most effective and notable when they have a unique, consistent and resonating voice that connects with their target audience. This voice is rooted in their implementations across platforms, in their public relations, in the communication with their...
Could You Be Cyber-Attacked While in the Hospital?
We have heard quite a bit about the dangers of cyber attacks. Specifically, though, most of these stories center around hacking personal information such as social security numbers, checking accounts, and credit card numbers. Identity theft and ruining your credit...
Is Your Child At Risk Using Disney Apps?
When you send your child out in the world, be it to school or outings with friends, you hope that they will be safe and protected. To that end, many parents are buying smartphones for their children at a younger and younger age. The rationale is that if the child...
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
What Exactly is a Hashtag?
If you’re new to social media, you might be wondering what all the talk is about hashtags. You’ve probably seen them in Twitter and other social media sites. They’re those short links with the pound sign (#) in front of them. If you’ve ever wondered what they are or...
Why Call Tracking is So Important for Your Business
Do you want to be able to record a phone conversation, know the phone number of incoming calls, the geographical location of the caller, the name and address of the caller, and the time of inbound calls? Do you also want to identify which ads, search keywords, web...
The Psychology of Color in Marketing and Branding
Chart created by http://nativeinstyle.com/ According to a very interesting article written by Gregory Ciotti of Help Scout, “the idea that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion is about as accurate as your standard Tarot...
Pay to Play. The End of Free Social Media Marketing
Is the future of social media going to be ‘pay-to-play’? Well, at least for Facebook that’s going to be the case. The Times reported “The Free-Marketing Gravy Train Is Over on Facebook.” What does that mean for people who rely on Facebook for marketing purposes? The...
What are brands for?
Before asking what brands are for, you need to understand what a brand is. If you search the Internet for “What is a Brand?” you‘ll get a pile of definitions like: At its core, a brand is a promise to consumers Visual + Verbal + Experiential = Brand Perception Brands...
Google Authorship is Dead – For Real This Time
Google Authorship was created by Google as a way to connect content to an author by use of an author signature. The author’s signature was used to score the author based on trust and authority signals pointing at the author’s content, and that score was then used to...
Yet Another “Is SEO Dead?” Article
In a recent article in Forbes, written by Steve Olenski, called 7 Reasons Why Your Business Should Invest In SEO, he points out some really interesting facts. Read full article here. He says,” Google the term “Is SEO dead?” and what comes back in return is over 44...
Ten Cool Things You May Not Know About Google
The fact that Google is used by millions to search the web every day comes as no big surprise, but these ten cool things that you can do with Google might just leave your mouth wide open. Here’s the scoop on ten of Google’s little-known functions. 1. Do you want to...
Creative Marketing Strategy Defined
According to the website, businessdictionary.com, the definition of creative marketing is, “The outline prepared by the creative team of an advertising agency for the launching of an advertising campaign or message. A creative strategy is generally the result of a...
Microsoft’s “Bad Code” Update Brings Yahoo and Bing to Standstill
Finally! Mobile assistants Siri and Cortana got some well-deserved time off last Friday when Yahoo Inc and Microsoft Corp search engines were brought to a standstill after Microsoft released an update with a snippet of bad code that caused servers to crash. Although...
Is PPC Advertising Right for Your Business?
If you want to improve exposure to your target audience and drive more traffic to your website you should seriously consider a Pay per click (PPC) advertising campaign. PPC is an effective way to reach the top positions in Google without spending a lot of time and...
Happy Holidays from the Grafique Team
We hope we put a smile on your face. 2014 has been a wonderful year of growth for us. We’ve added new members to our team and have redesigned our website with a new, fresh face. We hope you like it as much as we do. As we approach the holiday season and the...
How to Prove Social Media Marketing is Profitable
Before you can begin to build your social media strategy your website should be filled with interesting and compelling content (blog posts, videos, webinars, eBooks, and whitepapers). Why is that important? When used properly social media can extend the reach of...
Having Generic Keywords On The First Page Doesn’t Guarantee Sales/Clicks To Your Website
People seem to think just because they have a keyword or key phrase on the first page of Google that it automatically means people will buy their product/service. That isn't the case. Generic keywords, also called short keywords, are words or phrases with a relatively...
Why You Should Outsource Your Marketing
It is already common practice to outsource development, accounting, customer service, and other areas of your business because it’s been found to save money/time on overhead, commitment, recruiting time, training time, and expenses that come with a full-time staff....
Google Promoting Mobile-Friendly Websites
Starting on November 18, 2014 Google started to add a “mobile-friendly” label to mobile search results which they expect to roll out globally over the next few weeks. What makes a site ‘mobile friendly’? According to Google, a page can qualify for the...
Happy Thanksgiving!
Thanksgiving is a time for feasting, football, and family, and sometimes frustration. After shopping in long lines, missed flight connections, lost luggage, recipes that flopped, and relatives who can get under your skin, who couldn't use a few laughs on Turkey Day?...
5 Free Facebook Ads Management Software
Facebook is not just the biggest social media site on the planet. It’s also one of the hottest ways for marketers to get their ads across to a wide variety of people. From national campaigns to local ads, Facebook is the future of marketing. As it stands, Facebook...
Why Choosing Colors for Your Brand Matters
Choosing colors is very important for any business. In fact, it is very important in a lot of ways that you may be unfamiliar with, especially with regard to your marketing efforts. Color is a very important aspect that you need to keep in mind as you choose your...
Email Marketing or Direct-Mail Marketing: Which Works Best for Your Company?
Advertising campaigns, once limited to radio, print and T.V., have evolved to include the internet. Modern technology has introduced the power of the World Wide Web through smart phones and social media platforms. These days, marketers have many methods of advertising...
Email Marketing vs. Social Media Marketing
There’s a debate going on within the marketing industry. The debate is between defenders of time tested email marketing and those defending the newer online strategy, social media. The question asked is: Which is actually better – email marketing or social media...
Do You Know Your Customers?
This question might come as a surprise to you. How well do you know the customers that you are serving? Perhaps you’ve already made your assumptions when it comes to demographics, sales history and buying habits. However, how about hard data? Assumptions can lead to...