The Difference Between Branding and Marketing

The Difference Between Branding and Marketing

A business operating amidst a competitive industry makes good use of attraction marketing in order to maximize selling potentials. This technique enables a potential customer to see what you are offering them and how it can actually be of benefit to them before making...

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Yes, we are still talking about mobile!

Yes, we are still talking about mobile!

In 2008, an analyst at Kleiner Perkins Caufield Byers made a bold prediction. "Mobile to overtake fixed Internet access by 2014. According to the latest report from comScore, we’re way past the mobile tipping point. It’s not whether mobile marketing is important, it’s...

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Top 10 apps for mobile

Top 10 apps for mobile

Here’s the top ten apps for mobile devices, ranging from getting the scoop on local businesses to trying the best new restaurant in town to visiting a new city and looking for the best place to get a haircut. Want to know the closest coffee shop or gas station? When...

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“Near Me” searches are on the rise

“Near Me” searches are on the rise

According to Google their “Near Me” Search feature has doubled this year as people turn more and more to find local businesses with their mobile devices. Google released this information last week when they launched a new mobile ad product designed specifically around...

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Advertising on Facebook– Why Spend the Money?

Advertising on Facebook– Why Spend the Money?

Social media plays a huge role in connecting and reaching out to your audience. Even though Facebook has driven some users away with their recent shift to a paid-only format for marketing and advertising, it can still be a very useful marketing tool. One of the most...

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Mobilegeddon Is Just Beginning

Mobilegeddon Is Just Beginning

Question: What is Mobilegeddon? Answer: Google’s recent April 2015 update to rank mobile-friendly sites higher in mobile searches with the launch of their new search algorithm. Question: What’s behind the name? Answer: It’s called Mobilegeddon because many feared the...

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Do You Need A CRM System?

Do You Need A CRM System?

Customer Relationship Management Software, more commonly referred to as CRM Software – Is this something you need? It depends. Do you work in sales or marketing? Is it important for you to track your interactions with current and future customers?  Do you keep track...

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Why You Need A Responsive Site More Than Ever

Why You Need A Responsive Site More Than Ever

There are more mobile devices on Earth than people! And that number is expected to continue to grow at this crazy-fast pace. If you want to capture this market share (and why wouldn’t you?) then you need to make sure your website looks good on multiple devices. That’s...

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More Time for Social Media Engagement

More Time for Social Media Engagement

Part of monetizing social media for your business is keeping your audience interested with content; part of it is engaging with customers and prospects. The engagement part is really where you want to spend a lot of time. People like to talk about good experiences....

Up Social Media Activity with Hootsuite

Up Social Media Activity with Hootsuite

  What stands in the way of your golf course having success with social media? The short answer to this question is staying active – posting like crazy! Hootsuite can help you do just that, and it doesn’t’ cost anything. It will let you integrate all your social...

7 Successful Facebook Ads

7 Successful Facebook Ads

Facebook is still the first name in social media. Although there may be newer trends in social media marketing, Facebook is still the tried and true gold standard for most people. However, there are a variety of ads that work best if you’re trying to market your...

5 Free Facebook Ads Management Software

5 Free Facebook Ads Management Software

Facebook is not just the biggest social media site on the planet. It’s also one of the hottest ways for marketers to get their ads across to a wide variety of people. From national campaigns to local ads, Facebook is the future of marketing. As it stands,...

Why Choosing Colors for Your Brand Matters

Why Choosing Colors for Your Brand Matters

Choosing colors is very important for any business. In fact, it is very important in a lot of ways that you may be unfamiliar with, especially with regard to your marketing efforts. Color is a very important aspect that you need to keep in mind as you choose your...

Email Marketing vs. Social Media Marketing

Email Marketing vs. Social Media Marketing

There’s a debate going on within the marketing industry. The debate is between defenders of time tested email marketing and those defending the newer online strategy, social media. The question asked is: Which is actually better – email marketing or social media...

Do You Know Your Customers?

Do You Know Your Customers?

This question might come as a surprise to you. How well do you know the customers that you are serving? Perhaps you’ve already made your assumptions when it comes to demographics, sales history and buying habits. However, how about hard data? Assumptions can lead to...

How to Protect Your Data from a Natural Disaster

How to Protect Your Data from a Natural Disaster

As 2017 comes to a close, many of us will remember the slate of natural disasters that have hit the country over the last 12 months. From hurricanes in the fall that hit Texas, Louisiana, Florida, and Puerto Rico to wildfires blazing out of control in California,...

4 Ways to Protect Your Company From a Cyber Attack

4 Ways to Protect Your Company From a Cyber Attack

There is an old saying that a chain is only as strong as its weakest link. That is definitely the way it works for cyber security. Unfortunately, many employees in some companies have proven themselves to be the weak link in their network security chain. Staying one...

‘Grey’s Anatomy’ Covers the Cyber Threats Facing Hospitals

‘Grey’s Anatomy’ Covers the Cyber Threats Facing Hospitals

You would think that the last place to learn about the latest cyber threats facing the healthcare industry would be the television show "Grey’s Anatomy."  But a recent episode of the hit show focused on a topic that has become a legitimate issue at hospitals...

Is Your Printer Spying On You? Yes, It Might Be

Is Your Printer Spying On You? Yes, It Might Be

Ask any IT specialist what the most aggravating part of their job is and it probably won’t be foreign hackers or incompetent users who think they know more than they really do. No, chances are that their biggest nightmare is a little device that most of us take for...

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90s Web Design: Is YOUR Website Accidentally Retro?

Remember the days of beige PCs, Netscape, Geocities and Tripod? The mid-late 1990s were the playful childhood of the worldwide web, a time of great expectations for the future and pretty low standards for the present. Those were the days when doing a web search meant...

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13 Semantic Markup Tips For 2013: A Local SEO Checklist

One of the least-tapped areas of local business website optimization continues to be semantic markup. Semantic markup can increase chances that information from your website will be highlighted in search engine results pages via rich snippets, attracting greater...

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Affordable SEO

SEO is critical to the success of a website. After all, you want to attract as much traffic as possible to your site in order to increase your sales. Like the law of supply and demand, once professionally done SEO is established, the price for SEO work will increase...

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Creating or updating your website… from square one.

Before you begin your search for a web design company to help you build your site, you must first analyze your needs and requirements. Make a list of primary and secondary goals you have in mind for your website. It is also critical for you to have a fair idea of your...

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Recommendation for the Chicagoland area

Recommendation for the Chicagoland area

We are very happy to announce that we have teamed up with a local SEO company in Chicago. DuPage SEO matches our own passion for internet marketing and customer response. They are experts in Small Business SEO and website design. If you know anyone in the Chicago area...

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The Mobile Movement: Understanding Smartphone Consumers

This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers," a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult...

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Are SEO and AJAX Compatible?

Asynchronous JavaScript and XML (AJAX) is not new, but it is becoming somewhat of a buzzword with IT departments and web developers and it can also be a potential source of friction between IT/development and marketing. AJAX is a development technique designed to...

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Run your own blog? Think it’s finished? Think again!

The good folks over at Thesis (People who created this awesome theme we are using) came up with 7 tweaks you can do to spruce up your blog. Check out the post below.   I have some bad news to break: no matter how many hours you’ve put into designing...

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Is PPC Advertising Right for Your Business?

Is PPC Advertising Right for Your Business?

If you want to improve exposure to your target audience and drive more traffic to your website you should seriously consider a Pay per click (PPC) advertising campaign. PPC is an effective way to reach the top positions in Google without spending a lot of time and...

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Happy Holidays from the Grafique Team

Happy Holidays from the Grafique Team

We hope we put a smile on your face.  2014 has been a wonderful year of growth for us.  We’ve added new members to our team and have redesigned our website with a new, fresh face.  We hope you like it as much as we do. As we approach the holiday season and the...

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How to Prove Social Media Marketing is Profitable

How to Prove Social Media Marketing is Profitable

Before you can begin to build your social media strategy your website should be filled with interesting and compelling content (blog posts, videos, webinars, eBooks, and whitepapers).  Why is that important?  When used properly social media can extend the reach of...

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Why You Should Outsource Your Marketing

Why You Should Outsource Your Marketing

It is already common practice to outsource development, accounting, customer service, and other areas of your business because it’s been found to save money/time on overhead, commitment, recruiting time, training time, and expenses that come with a full-time staff....

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