Is Facebook an Effective Tool for Social Media Marketing?

Is Facebook an Effective Tool for Social Media Marketing?

Facebook has established itself as the #1 social networking website and it continues to give a wealth of benefits for businesses. If you have not yet thought about the marketing opportunities you can have with Facebook, consider the following points: 1. Facebook...

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6 Social Media Marketing Tips

6 Social Media Marketing Tips

If you’re new to social media marketing, here are some tips that may come in handy: 1. Create a Social Media Strategy Social media is, without a doubt, one of the most powerful marketing tools you can have right now and if you use it correctly, it will pave the way...

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How to Bring More Customers in to Your Local Business

In order for any business to earn a share of the marketplace, there are four critical areas they need to work on: Engage, Grow, Increase, and Results. Engage You need to be able to engage your audience (in this case your potential customers). We can assist in...

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Local Promotion Guide

Local Promotion Guide

In this day and age, having an online presence can be the best thing you do for your business. People search for what they need through search engines, typing in certain keywords to help them find businesses or services in their area. This is where local SEO...

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Get The Most Out Of Your Online Shop Using Shopial

Get The Most Out Of Your Online Shop Using Shopial

Do you have a shiny new online shop, with a service like Shopify or Etsy, but aren’t making your sales goals? Promoting your items on Facebook is one idea, but what if your store actually existed on Facebook? We’ve discovered a new tool called Shopial that will allow...

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Get in tune with your prospects using Answer The Public

Get in tune with your prospects using Answer The Public

Knowing what questions your prospects are asking about your niche can help you produce better content, and help you rank better in search engines. For a while now one way to do this was to type in a keyword, and take note of what would come up in Google suggestions. A...

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How to Research your Competitors with iSpionage

How to Research your Competitors with iSpionage

If you’re thinking about starting a Pay Per Click campaign, or you’re looking to improve your organic ranking in search engines, the place to start is competitor research. Looking at the keywords your competitors put money into, or rank for, can help you be much more...

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Phones Vulnerable To Ransomware? Yes, They Are.

In 2014, Hollywood was turned upside down when personal photos of several high-profile actresses were hacked and released on the Internet. Apple quickly scrambled to fix the problem, citing that it was an issue with their “Find My Phone” app and the iCloud service. ...

Strategies for Marketing a Niche Business

If you are a small business owner or a solopreneur, narrowing your business down to a niche can actually boost your business. It sounds crazy, but getting really good at delivering a small number of specialized products or services to like-minded customers can improve...

How Digital Marketing Affects Consumer Behavior

Digital marketing and its disruption are here and opening new opportunities for businesses to expand and reach an even larger audience. Where we’ve come from In the last 20 years, we’ve moved from getting our news and advertising in measured doses from TV and...

Digital Marketing vs. Traditional Marketing

Should a business spend its marketing budget on traditional marketing, with its long and successful heritage, or digital marketing, a relative newcomer? Or does a blended approach make the most sense? Print was the first form of traditional marketing If you don’t...

Why Do You Need to Outsource IT Services?

While operating and maintaining IT by yourself is a good option, there are instances where you are better off outsourcing this aspect to a contractor. A startup can only get away with in-house support until it needs greater facilities for storage and data security....

KRACK Attack

It seems like every other day, we are hearing about some new hack or website attack that shows the vulnerability of different websites and network systems. But one recently hit the mainstream media, and for good reason. The recent “KRACK Attack” has garnered this...

Not Another Microsoft Patch Tuesday

If it’s Tuesday in your office, then chances are that means one thing: it’s time for another Windows patch/update from Microsoft. These have been rolling out pretty steadily for some time and it goes back to the business model of putting out a product that is not...

Federal Employees Aren’t Immune to Data Breaches

While there have been a lot of high-profile hacks in the past few years, many still don’t believe that they themselves could one day also become victims of data breaches. But the reality is that just about any person could potentially be hit by one of these attacks...

April Roundup: 15 of our Favorite Productivity Tips

Happy Friday! Where did April go? It has just flown by. As the week/month comes to a close, it's always good to reflect on what you got done and see how far away you are from accomplishing your goals. Which got us thinking — how about we make our April roundup post...

Cyberattacks Threatening Professional Sports Teams

One of the biggest industries in the United States is professional sports. The National Football League (NFL) posted earnings of over $13 billion last year. For Major League Baseball (MLB), the number is $9.5 billion. The National Basketball Association (NBA) has...

5 Ways to Protect Your Data on Facebook

The recent testimony of Mark Zuckerberg, CEO of Facebook, before congressional investigators has only underscored what many of us have known for a while—social media can be potentially dangerous when it comes to the data that is being collected on you by outside...

What is GDPR and How Does It Affect You?

In the last decade, data has become king, and one of the biggest issues for cyber security experts has been protecting that data. With several high-profile hacks including the Equifax breach, it is obvious that hackers are targeting data storehouses in an attempt to...

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Penquin 2.0 Has Landed – Did You Get Affected?

Recent news on Penquin 2.0 shows that most of the sites that were affected were porn and gaming sites.  A few big brand sites were hit as well, which further proves that no one is immune; sites like salvationarmy.org, dish.com, and REEDs jewelers. The official release...

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Are Meta Descriptions Important? YES!

Meta descriptions have evolved over the years and there has been many debates as to whether or not they are important. I can tell you unequivocally that they are VERY IMPORTANT!   In the past the rules for meta descriptions were to include your keywords (and in some...

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Best Practices in Contemporary Web Design

Some websites look like they're a historical archive or what you would have come across when you first started to surf the 'net back in the 1990s. Those sites made much use of table-based graphics, employing onsite builders to create a look that was usually...

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Blog Unleashed: Tips for a Terrific Site

Google Panda and Penguin have unleashed much havoc across the blogosphere, hammering bloggers in a variety of wages. Some of the complaints include a drop in web traffic, disappearing SERPs and a monumental fall in PageRank. You may be doing everything right to update...

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Marketing Should Help Your Business, Not Hurt It

It goes without saying that businesses can’t survive and thrive without a marketing strategy. How will people know about your goods or services if you don’t display your business in some way? Unfortunately, far too many businesses market their company in the wrong...

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Why Proofing Your Online Content Is So Important

Nothing screams “shoddy work!” more than typos, grammar errors and sloppy formatting, especially online where the content is so visual. Strangely enough, proofing is often the most overlooked step in the writing process. Today, 90% of B2C marketers use content...

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What Exactly is a Hashtag?

If you’re new to social media, you might be wondering what all the talk is about hashtags. You’ve probably seen them in Twitter and other social media sites. They’re those short links with the pound sign (#) in front of them. If you’ve ever wondered what they are or...

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Why Call Tracking is So Important for Your Business

Do you want to be able to record a phone conversation, know the phone number of incoming calls, the geographical location of the caller, the name and address of the caller, and the time of inbound calls? Do you also want to identify which ads, search keywords, web...

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The Psychology of Color in Marketing and Branding

Chart created by http://nativeinstyle.com/ According to a very interesting article written by Gregory Ciotti of Help Scout, “the idea that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion is about as accurate as your standard Tarot...

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Pay to Play. The End of Free Social Media Marketing

Is the future of social media going to be ‘pay-to-play’? Well, at least for Facebook that’s going to be the case. The Times reported “The Free-Marketing Gravy Train Is Over on Facebook.” What does that mean for people who rely on Facebook for marketing purposes? The...

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What are brands for?

Before asking what brands are for, you need to understand what a brand is. If you search the Internet for “What is a Brand?” you‘ll get a pile of definitions like: At its core, a brand is a promise to consumers Visual + Verbal + Experiential = Brand Perception Brands...

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Google Authorship is Dead – For Real This Time

Google Authorship was created by Google as a way to connect content to an author by use of an author signature. The author’s signature was used to score the author based on trust and authority signals pointing at the author’s content, and that score was then used to...

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Yet Another “Is SEO Dead?” Article

In a recent article in Forbes, written by Steve Olenski, called 7 Reasons Why Your Business Should Invest In SEO, he points out some really interesting facts. Read full article here. He says,” Google the term “Is SEO dead?” and what comes back in return is over 44...

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Does Traditional Marketing Work in a Digital World?

In a modern, digital world that currently revolves around the use of tablets, smartphones and laptops, it’s very challenging to think in an offline sense. Both traditional and offline marketing still have their clear advantages, but the method of choice for your...

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The Difference Between Branding and Marketing

A business operating amidst a competitive industry makes good use of attraction marketing in order to maximize selling potentials. This technique enables a potential customer to see what you are offering them and how it can actually be of benefit to them before making...

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Yes, we are still talking about mobile!

In 2008, an analyst at Kleiner Perkins Caufield Byers made a bold prediction. "Mobile to overtake fixed Internet access by 2014. According to the latest report from comScore, we’re way past the mobile tipping point. It’s not whether mobile marketing is important, it’s...

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Top 10 apps for mobile

Here’s the top ten apps for mobile devices, ranging from getting the scoop on local businesses to trying the best new restaurant in town to visiting a new city and looking for the best place to get a haircut. Want to know the closest coffee shop or gas station? When...

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“Near Me” searches are on the rise

According to Google their “Near Me” Search feature has doubled this year as people turn more and more to find local businesses with their mobile devices. Google released this information last week when they launched a new mobile ad product designed specifically around...

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