Even if you’ve never developed an Adwords campaign, chances are you have a pretty good idea how Adword works.   If not, here’s AdWords 101 in two sentences: AdWords works like an auction, and the way you get your ad in front of interested audiences is by bidding on...

Besides picking up the phone and cold calling, an email provides you the most direct line of communication for conversion to sales.  In fact, according to the Direct Marketing Association when you want to move from conversation to commerce, the art of drafting a good...

Things are changing in the SEO and SEM world in 2015. The days of small, no-name companies ranking on top through the use of keyword optimization, link building and page optimization is no longer achievable. Today, small businesses need to spend more time building...

When most businesses think of starting a PPC campaign the first thing that comes to mind is Google AdWords.  That’s because with owning 67% of the market share for PPC campaigns, Google Adwords is the leading choice for most businesses. It also boasts significantly...

For many companies, they ignore the important step of establishing a budget for their PPC strategy.  Some companies think that as long as they're making money, all is good, so we’ll just spend, spend, spend. But budgeting is the real key to a successful PPC campaign....

Finally! Mobile assistants Siri and Cortana got some well-deserved time off last Friday when Yahoo Inc and Microsoft Corp search engines were brought to a standstill after Microsoft released an update with a snippet of bad code that caused servers to crash.   Although...

If you want to improve exposure to your target audience and drive more traffic to your website you should seriously consider a Pay per click (PPC) advertising campaign. PPC is an effective way to reach the top positions in Google without spending a lot of time and...

We hope we put a smile on your face.  2014 has been a wonderful year of growth for us.  We’ve added new members to our team and have redesigned our website with a new, fresh face.  We hope you like it as much as we do. As we approach the holiday season and the...

Before you can begin to build your social media strategy your website should be filled with interesting and compelling content (blog posts, videos, webinars, eBooks, and whitepapers).  Why is that important?  When used properly social media can extend the reach of...

Google’s changing things up on mobile devices again. This time it’s the way that URLs are displayed on mobile devices. As part of this new launch, Google will make these two changes: The website name will be used instead of the domain name The URL structure will be...

There’s a saying:, “Entrepreneurs are the only people who work 80 hour weeks to avoid working 40 hour weeks”  How true is that! When you first start your business it’s only natural that you’ll want to do things yourself for several reasons. You’re in Start-Up Mode and...

Google has launched a new site to help business owners improve their website content and take advantage of Google’s new push for better content. The new Google site has tools to evaluate current data for local businesses so owners can visually see how they stack up....

Google announced an upcoming change in their ranking algorithm for “doorway pages” and are advising users to stop using them. What are doorway pages? They are special pages designed to help a website rank for a particular keyword or phrase that has very little to do...

Facebook, in conjunction with MRC, IAB and Nielsen are working on establishing viewability standards for mobile ads and hopefully these standards will help to define the difference between an ad impression served and an ad impression viewed. Why is the distinction...

According to SEJ’s report some of the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers during 2015. Many changes have to do with shifting trends in the search and PPC industries, and will alter the current strategies used...

Brands fail, sometimes in pretty big ways and other times drip, by slow drip; but one thing is for sure, it happens more often than we think.  Just why do customers lose that lovin' feelin' for a brand and why do loyal customers leave and go elsewhere? As the...

Have you ever thought about how people perceive your company? If you work out of your home many people won’t give you the time of day.  But there’s ways you can appear bigger than you really are with social media. Secret Entourage has collected 50 ideas to make your...

In the last decade, data has become king, and one of the biggest issues for cyber security experts has been protecting that data. With several high-profile hacks including the Equifax breach, it is obvious that hackers are targeting data storehouses in an attempt to...

When social media became the hottest trend about ten years ago, it opened up a proverbial can of worms that many people are still trying to get a grasp on. One of the issues that has come up is how employers use social media to make decisions in a company, such as...

Many Americans sat helpless as we watched the devastation that has recently hit the southern parts of the country. This started with Hurricane Harvey in Texas and Louisiana. Hurricane Irma then hit the Southeast and Hurricane Maria devastated multiple areas,...

Knowing what questions your prospects are asking about your niche can help you produce better content, and help you rank better in search engines. For a while now one way to do this was to type in a keyword, and take note of what would come up in Google suggestions. A...

If you’re thinking about starting a Pay Per Click campaign, or you’re looking to improve your organic ranking in search engines, the place to start is competitor research. Looking at the keywords your competitors put money into, or rank for, can help you be much more...