“You need to spend money to make money.” How true is that in regard to marketing?
You’ve worked hard, came up with a brilliant idea, and transformed that into a real business. But no matter how good your products or services are, the adage of “if you build it they will come” doesn’t exactly ring true these days. Competition is fierce, and the...
Why should I have a newsletter? Who cares what I’m up to?
When it comes to marketing campaigns, a newsletter isn’t likely the first idea that comes to mind. However, despite its reputation as a “boring” or antiquated tool, newsletters can offer a unique way to connect, communicate with and sell to, your customer base. Heck,...
The Magic of Leave-Behinds: Leaving Lasting Impressions
We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...
Customer Reviews, an Essential Component to your Business Strategy
Customer reviews have become an integral part of marketing, consumer influence and branding. The principal of social proof is alive and well, with over 75% of purchases being influenced by some type of social influence. The opinions of real people who have actually...
3 Tips on How to Protect Your Computer from Hackers
For many people, theft goes beyond the actual loss of an item. It’s painful because of the loss of privacy and the invasion that it constitutes. But when the stolen item is a laptop or tablet, that invasion of privacy can go much deeper. It’s possible that if your...
Top Concerns for IT Directors in 2018
When you look back at 2017 and see all the Internet nightmares that occurred, it’s easy to see why IT directors have had their blood pressure steadily rise. Last year saw the rise of ransomware, including the WannaCry hack that impacted everything from businesses to...
How to Improve Your Business with Email Marketing
Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...
2017 Saw More Cyber Attacks Than Ever Before
The year 2017 seems to have broken all kinds of records, from movie ticket sales to digital downloads. But one concerning trend was that 2017 saw more cyber attacks than any other year before it. This yearly increase is a trend that has been ongoing for about the last...
Tips on How to Protect Your Identity after the Equifax Hack
All the high-profile hacks in 2017 made it difficult to keep track of how severe and widespread many of the hacks actually were. Certainly one of the most troubling was the Equifax hack – it was one of the largest to date and involved a credit agency that people...
Advertising on Facebook – is it as effective as I’ve heard?
When it comes to paid advertising online, you only have two MAJOR options: Facebook Ads and AdWords. Which one is better? There’s no universal answer to that question. The only way to decide which platform is a better fit for you is by defining your needs as clearly...
Heatmaps – your key to improving the user experience and driving conversions
In a nutshell, a heat map is a visual representation of data. It can make data analysis a lot quicker due to the fact that it is easier for the human brain to comprehend data when it is represented visually. The data is often color-coded to make it easier to...
Social Media Management tips and tricks
In June 2017, Facebook’s monthly user count passed the two billion mark — that’s over 1/4 of the global population. Social media as a whole is growing at a tremendous pace, and more businesses are starting to take notice of its potential in the advertising world. As...
Importance of Analytics for Businesses Big and Small
For most businesses, the top priority is offering valuable products and services to their consumers. The best way to do this is to stay ahead of their competition and keep innovating. In the past, companies would use flawed, time-consuming models to gauge how their...
Could Your Boss Be Banned from Snooping on Your Social Media?
When social media became the hottest trend about ten years ago, it opened up a proverbial can of worms that many people are still trying to get a grasp on. One of the issues that has come up is how employers use social media to make decisions in a company, such as...
Where Do Cyber Threats Come From? From All Sides.
We are such a highly technological society that we often take it for granted. This can lead to opening ourselves up to cybercriminals at an alarming rate. A recent speech from FBI Director Christopher A. Wray emphasized that these cyber threats are "coming at us from...
Could Convenience Cost Your Company Security?
New technology is always promising the ease of use and convenience that this breakthrough will offer. Unfortunately, for every step forward in convenience, there seems to be another step backward when it comes to headaches for IT professionals. This is true with...
You’ve Decided the Cloud Is for You – What’s Next?
It’s a major step that any IT director has to take, but once you’ve decided the cloud is right for you, there are a few steps you absolutely have to take. You are going to need to sit down with your team and discuss the timeline for the switchover, and just how you...
How to Filter What Your Kids See Online
Think of the Internet as the actual physical world outside. You wouldn’t let your young children run around without supervision outside of your home or your street. For parents with teens, the supervision may loosen, but you still won’t allow them to visit bars or the...
Small Business Website Metrics You Need
RadiusBridge Explores The Top 5 Metrics You Should Be Tracking For Your Small Business For small and big businesses, it is important to keep track of some website metrics from day one using preferred business reporting software. The reports generated by the software...
Informational Tech And Your Business
How Important Is Information Technology Management And Why Does Your Business Need It? IT management or information technology simply refers to the process of making your technology work for you better. In essence, IT management allows you make the best of your...
Is Your Phone/Amazon Echo/Google Assistant Listening To You?
Ever since George Orwell’s classic assertion that “Big Brother is watching you,” people have been paranoid about the government listening in on our private conversations. In his book 1984, the spying devices were television screens in the home. But has that technology...
Securing Baby Monitor Cameras and Webcams from Hackers
For parents, it’s the stuff of nightmares—installing a baby monitor camera in your nursery to protect your child only to find out it has been compromised by a hacker who is now able to see your sleeping infant. When these devices started to become common place,...
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Google’s Big Push to Improve Online Presence for Local Businesses
Google has launched a new site to help business owners improve their website content and take advantage of Google’s new push for better content. The new Google site has tools to evaluate current data for local businesses so owners can visually see how they stack up....
Google Plans To Penalize Doorway Pages
Google announced an upcoming change in their ranking algorithm for “doorway pages” and are advising users to stop using them. What are doorway pages? They are special pages designed to help a website rank for a particular keyword or phrase that has very little to do...
Viewability Standards for Mobile Ads
Facebook, in conjunction with MRC, IAB and Nielsen are working on establishing viewability standards for mobile ads and hopefully these standards will help to define the difference between an ad impression served and an ad impression viewed. Why is the distinction...
Search Engine Journal Explains the Latest PPC Trends and What You Need to Know
According to SEJ’s report some of the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers during 2015. Many changes have to do with shifting trends in the search and PPC industries, and will alter the current strategies used...
When Branding Fails
Brands fail, sometimes in pretty big ways and other times drip, by slow drip; but one thing is for sure, it happens more often than we think. Just why do customers lose that lovin' feelin' for a brand and why do loyal customers leave and go elsewhere? As the...
How To Make Your Company Look Big With Social Media
Have you ever thought about how people perceive your company? If you work out of your home many people won’t give you the time of day. But there’s ways you can appear bigger than you really are with social media. Secret Entourage has collected 50 ideas to make your...
Does Website Chat Work?
You’ve all seen them and most of you have probably used them under certain circumstances and conditions. We’re talking about popup web chats, also called live chats. Consider this. What makes you want to begin the chat on some websites and you can’t close the window...
Google Sends Out Warnings For Mobile-Unfriendly Websites
Google now has a new warning message they are displaying on websites that are not optimized for mobile use. How is your site? Have you received a warning like the one below? Hey, it’s not pretty! But we can help. Right now, these messages are really just a warning...
How To Build An Email List
Great, you’ve completed reading our Email 101 blog post and now you want to build an email list. That’s good news because building an email list is one of the cheapest, most cost-effective ways to start communicating with potential customers. If you’ve been doing...
Advertising on Facebook– Why Spend the Money?
Social media plays a huge role in connecting and reaching out to your audience. Even though Facebook has driven some users away with their recent shift to a paid-only format for marketing and advertising, it can still be a very useful marketing tool. One of the most...
Mobilegeddon Is Just Beginning
Question: What is Mobilegeddon? Answer: Google’s recent April 2015 update to rank mobile-friendly sites higher in mobile searches with the launch of their new search algorithm. Question: What’s behind the name? Answer: It’s called Mobilegeddon because many feared the...
Do You Need A CRM System?
Customer Relationship Management Software, more commonly referred to as CRM Software – Is this something you need? It depends. Do you work in sales or marketing? Is it important for you to track your interactions with current and future customers? Do you keep track...
Why You Need A Responsive Site More Than Ever
There are more mobile devices on Earth than people! And that number is expected to continue to grow at this crazy-fast pace. If you want to capture this market share (and why wouldn’t you?) then you need to make sure your website looks good on multiple devices. That’s...
Components You Can’t Ignore for a Sustainable Web Presence
Website Architecture The first thing to ask any developer you’re considering to build a new website for you is this: Are you going to build my website with search engines in mind? While Search Engine Optimization and Search Engine Marketing can help a website rank...
Google Is Having a Bad Day
Mid-April of this year, Bing reached their all-time high of the Search market share in the U.S. with 20% of the market share. Both, Yahoo and Google experienced a slight decrease with Bing's gains. These results come from recent analysis of the U.S. desktop search...
Marketing Using the Five Senses
Here’s a marketing test involving research participants that yielded some very interesting results. Marketing professor Raj Raghunathan and Ph.D. student Szu-Chi performed a study of two chickens and here’s what happened. The Test Participants were given two photos to...
Why You Should Be Using Call Tracking – Right Now!
Before you can reap the benefits of call tracking, first you need to understand what it is and how it works. What is Call Tracking Call tracking is a technique used in digital marketing to track which marketing channels generate calls. Call tracking is not unique to...
Is Your Phone/Amazon Echo/Google Assistant Listening To You?
Ever since George Orwell’s classic assertion that “Big Brother is watching you,” people have been paranoid about the government listening in on our private conversations. In his book 1984, the spying devices were television screens in the home. But has that technology...
Securing Baby Monitor Cameras and Webcams from Hackers
For parents, it’s the stuff of nightmares—installing a baby monitor camera in your nursery to protect your child only to find out it has been compromised by a hacker who is now able to see your sleeping infant. When these devices started to become common place,...
The Importance of Physical Security
When you hear “security” and “IT” together, you probably think about cybersecurity. After all, in today’s technology-driven world, cybersecurity threats and breaches make headlines on an almost daily basis. And while it’s true that cybersecurity is a big part of...
Ways to Secure Home Wi-fi and Warnings about Sharing Passwords
Most people spend a lot of time making sure their computers have proper virus protection and security but there’s often something forgotten. The wi-fi router and it’s security. It’s often out of sight and out of mind after the initial install. Not updating your wi-fi...
5 Ways to Protect Your Data on Facebook
The recent testimony of Mark Zuckerberg, CEO of Facebook, before congressional investigators has only underscored what many of us have known for a while—social media can be potentially dangerous when it comes to the data that is being collected on you by outside...