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Adwords vs. Bingads; Which to Choose?
When most businesses think of starting a PPC campaign the first thing that comes to mind is Google AdWords. That’s because with owning 67% of the market share for PPC campaigns, Google Adwords is the leading choice for most businesses. It also boasts significantly...
How to Determine Your PPC Budget
For many companies, they ignore the important step of establishing a budget for their PPC strategy. Some companies think that as long as they're making money, all is good, so we’ll just spend, spend, spend. But budgeting is the real key to a successful PPC campaign....
Microsoft’s “Bad Code” Update Brings Yahoo and Bing to Standstill
Finally! Mobile assistants Siri and Cortana got some well-deserved time off last Friday when Yahoo Inc and Microsoft Corp search engines were brought to a standstill after Microsoft released an update with a snippet of bad code that caused servers to crash. Although...
Is PPC Advertising Right for Your Business?
If you want to improve exposure to your target audience and drive more traffic to your website you should seriously consider a Pay per click (PPC) advertising campaign. PPC is an effective way to reach the top positions in Google without spending a lot of time and...
Happy Holidays from the Grafique Team
We hope we put a smile on your face. 2014 has been a wonderful year of growth for us. We’ve added new members to our team and have redesigned our website with a new, fresh face. We hope you like it as much as we do. As we approach the holiday season and the...
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