Ten Cool Things You May Not Know About Google
The fact that Google is used by millions to search the web every day comes as no big surprise, but these ten cool things that you can do with Google might just leave your mouth wide open. Here’s the scoop on ten of Google’s little-known functions. 1. Do you want to...
Creative Marketing Strategy Defined
According to the website, businessdictionary.com, the definition of creative marketing is, “The outline prepared by the creative team of an advertising agency for the launching of an advertising campaign or message. A creative strategy is generally the result of a...
Google Doesn’t Discriminate – Even the Big Guys Get Penalized
Getting on Google’s bad side doesn’t just happen to small companies, even the big guys get their hands slapped if they misbehave and the cost can be big. Earlier this year, eBay was hit with a search penalty by Google. eBay’s estimate of a loss of $200 million in...
Stop Cliche Marketing – Get Real in Your Messaging
cli·ché klēˈSHā kli-,kli-,ˈklēˌSHā/ noun a phrase or opinion that is overused and betrays a lack of original thought. "the old cliché “one man's meat is another man's poison." synonyms: platitude, hackneyed phrase, commonplace, banality, old saying, maxim, truism,...
The Power of Why in Marketing Your Business
English poet and author, Rudyard Kipling, suggested the use of six questions – as a model for better thinking. Here is Kipling’s witty poem called, Six Honest Men: I have six honest serving men They taught me all I knew Their names are What, and Where and When; and...
Google My Business – What Does It Mean for You?
Google has been working hard on the launch of their new product, Google My Business, designed for small business owners in order to increase their visibility within Google Search, Google Maps, and Google+. Google provides services to two important groups, paid...
Three Business Lessons from Target – When a Giant Falters In the Market
What Not To Do – Courtesy of Target In November, 70 million Target customers were violated when tech criminals stole trusted personal information when they hacked into Target’s computers. Many feel Target blew an opportunity to build trust with their customers....
Online Marketing Has Changed the World, the Good, the Bad and the Ugly
Not too long ago, small mom and pop stores couldn’t compete with the big guys through traditional offline marketing. People went to the big name stores advertised in magazines, television commercials, billboards, and flyers. We thought big name brands meant quality,...
Penquin 2.0 Has Landed – Did You Get Affected?
Recent news on Penquin 2.0 shows that most of the sites that were affected were porn and gaming sites. A few big brand sites were hit as well, which further proves that no one is immune; sites like salvationarmy.org, dish.com, and REEDs jewelers. The official release...
Email Marketing 101
Besides picking up the phone and cold calling, an email provides you the most direct line of communication for conversion to sales. In fact, according to the Direct Marketing Association when you want to move from conversation to commerce, the art of drafting a good...
How Small Businesses Can Build their Brand
Things are changing in the SEO and SEM world in 2015. The days of small, no-name companies ranking on top through the use of keyword optimization, link building and page optimization is no longer achievable. Today, small businesses need to spend more time building...
Adwords vs. Bingads; Which to Choose?
When most businesses think of starting a PPC campaign the first thing that comes to mind is Google AdWords. That’s because with owning 67% of the market share for PPC campaigns, Google Adwords is the leading choice for most businesses. It also boasts significantly...
How to Determine Your PPC Budget
For many companies, they ignore the important step of establishing a budget for their PPC strategy. Some companies think that as long as they're making money, all is good, so we’ll just spend, spend, spend. But budgeting is the real key to a successful PPC campaign....
Microsoft’s “Bad Code” Update Brings Yahoo and Bing to Standstill
Finally! Mobile assistants Siri and Cortana got some well-deserved time off last Friday when Yahoo Inc and Microsoft Corp search engines were brought to a standstill after Microsoft released an update with a snippet of bad code that caused servers to crash. Although...
Is PPC Advertising Right for Your Business?
If you want to improve exposure to your target audience and drive more traffic to your website you should seriously consider a Pay per click (PPC) advertising campaign. PPC is an effective way to reach the top positions in Google without spending a lot of time and...
Happy Holidays from the Grafique Team
We hope we put a smile on your face. 2014 has been a wonderful year of growth for us. We’ve added new members to our team and have redesigned our website with a new, fresh face. We hope you like it as much as we do. As we approach the holiday season and the...
How to Prove Social Media Marketing is Profitable
Before you can begin to build your social media strategy your website should be filled with interesting and compelling content (blog posts, videos, webinars, eBooks, and whitepapers). Why is that important? When used properly social media can extend the reach of...
Why Digital Marketing is Important
The online marketplace is extremely lucrative, with 96 percent of Americans making purchases on the internet. The majority of those shoppers prefer the internet for shopping over having to deal with crowds, lines, and product availability in brick-and-mortar stores....
5 Digital Marketing Trends to Watch Out for in 2018
Being able to adapt to industry trends is the hallmark of a successful business owner. There are more platforms that ever before that owners and advertisers can utilize to drive traffic to their website, get people in the door of their brick-and-mortar shop, and...
Phones Vulnerable To Ransomware? Yes, They Are.
In 2014, Hollywood was turned upside down when personal photos of several high-profile actresses were hacked and released on the Internet. Apple quickly scrambled to fix the problem, citing that it was an issue with their “Find My Phone” app and the iCloud service. ...
Strategies for Marketing a Niche Business
If you are a small business owner or a solopreneur, narrowing your business down to a niche can actually boost your business. It sounds crazy, but getting really good at delivering a small number of specialized products or services to like-minded customers can improve...
How Digital Marketing Affects Consumer Behavior
Digital marketing and its disruption are here and opening new opportunities for businesses to expand and reach an even larger audience. Where we’ve come from In the last 20 years, we’ve moved from getting our news and advertising in measured doses from TV and...
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Why Being Easy To Find Online Is So Important For Service/Repair Companies
If you try out for a part in a movie and stay in the bathroom during the auditions, you’re not going to get the part. The same holds true for Service and Repair companies on the Internet. If you can’t be found, you won’t get the call. When a water pipe breaks in your...
Why Proofing Your Online Content Is So Important
Nothing screams “shoddy work!” more than typos, grammar errors and sloppy formatting, especially online where the content is so visual. Strangely enough, proofing is often the most overlooked step in the writing process. Today, 90% of B2C marketers use content...
What Exactly is a Hashtag?
If you’re new to social media, you might be wondering what all the talk is about hashtags. You’ve probably seen them in Twitter and other social media sites. They’re those short links with the pound sign (#) in front of them. If you’ve ever wondered what they are or...
Why Call Tracking is So Important for Your Business
Do you want to be able to record a phone conversation, know the phone number of incoming calls, the geographical location of the caller, the name and address of the caller, and the time of inbound calls? Do you also want to identify which ads, search keywords, web...
The Psychology of Color in Marketing and Branding
Chart created by http://nativeinstyle.com/ According to a very interesting article written by Gregory Ciotti of Help Scout, “the idea that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion is about as accurate as your standard Tarot...