Creating or updating your website… from square one.

Before you begin your search for a web design company to help you build your site, you must first analyze your needs and requirements. Make a list of primary and secondary goals you have in mind for your website. It is also critical for you to have a fair idea of your...

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Recommendation for the Chicagoland area

We are very happy to announce that we have teamed up with a local SEO company in Chicago. DuPage SEO matches our own passion for internet marketing and customer response. They are experts in Small Business SEO and website design. If you know anyone in the Chicago area...

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The Mobile Movement: Understanding Smartphone Consumers

This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers," a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult...

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Are SEO and AJAX Compatible?

Asynchronous JavaScript and XML (AJAX) is not new, but it is becoming somewhat of a buzzword with IT departments and web developers and it can also be a potential source of friction between IT/development and marketing. AJAX is a development technique designed to...

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Run your own blog? Think it’s finished? Think again!

The good folks over at Thesis (People who created this awesome theme we are using) came up with 7 tweaks you can do to spruce up your blog. Check out the post below.   I have some bad news to break: no matter how many hours you’ve put into designing...

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So What Cha Want?

Cobra and Brass Monkey.  Those two items may not mean much to most of you. In just the last 2 weeks, the world has lost a couple great people (in my eyes, anyway). I have never driven a Cobra, but I still admire Carroll Shelby for creating something...

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New Client: Touch Screen Hearing Kiosk

Green Elephant, LLC came to us looking for a website promoting their Touch Screen Hearing Kiosk product. We began by customizing a WordPress theme that we thought would be the perfect fit for what they are trying to accomplish.Now that everything is in place, the SEO...

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Site Revamp: MenStoppingViolence.org

We have been busy the past couple months working with a wonderful non-profit organization. Men Stopping Violence works locally, nationally, and internationally to dismantle belief systems, social structures, and institutional practices that oppress women and children...

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Ten Cool Things You May Not Know About Google

The fact that Google is used by millions to search the web every day comes as no big surprise, but these ten cool things that you can do with Google might just leave your mouth wide open. Here’s the scoop on ten of Google’s little-known functions. 1. Do you want to...

Creative Marketing Strategy Defined

According to the website, businessdictionary.com, the definition of creative marketing is, “The outline prepared by the creative team of an advertising agency for the launching of an advertising campaign or message. A creative strategy is generally the result of a...

Google Doesn’t Discriminate – Even the Big Guys Get Penalized

Getting on Google’s bad side doesn’t just happen to small companies, even the big guys get their hands slapped if they misbehave and the cost can be big. Earlier this year, eBay was hit with a search penalty by Google. eBay’s estimate of a loss of $200 million in...

Stop Cliche Marketing – Get Real in Your Messaging

cli·ché klēˈSHā kli-,kli-,ˈklēˌSHā/ noun a phrase or opinion that is overused and betrays a lack of original thought. "the old cliché “one man's meat is another man's poison." synonyms: platitude, hackneyed phrase, commonplace, banality, old saying, maxim, truism,...

The Power of Why in Marketing Your Business

English poet and author, Rudyard Kipling, suggested the use of six questions – as a model for better thinking. Here is Kipling’s witty poem called, Six Honest Men: I have six honest serving men They taught me all I knew Their names are What, and Where and When; and...

Google My Business – What Does It Mean for You?

Google has been working hard on the launch of their new product, Google My Business, designed for small business owners in order to increase their visibility within Google Search, Google Maps, and Google+. Google provides services to two important groups, paid...

Easily Find The Images You Need To Make Your Posts Pop

Easily Find The Images You Need To Make Your Posts Pop

Post any images on social media recently? You might’ve spent more time than you wanted searching for the perfect image to go along with you post. Image posts get 179% more interactions than text only posts. A no-brainer for trying to convert some of your social media...

Easily Create Entertaining Videos for Promotions

Easily Create Entertaining Videos for Promotions

Video content is shared on Facebook more than any other post type, averaging 89.5 shares per video. Creating a video to promote your golf course seems difficult or unapproachable if you don’t have experience. It doesn’t have to be difficult if you find a decent tool...

Tools Tuesday: Cut Social Media Management Time by 90 Percent

Tools Tuesday: Cut Social Media Management Time by 90 Percent

If you’re not already using DrumUp to save time on social media management, we highly recommend it. Login with any of your social media accounts, and choose keywords relevant to golf/golf courses. At this point, it gets nuts. DrumUp comes back with articles, videos,...

More Time for Social Media Engagement

More Time for Social Media Engagement

Part of monetizing social media for your business is keeping your audience interested with content; part of it is engaging with customers and prospects. The engagement part is really where you want to spend a lot of time. People like to talk about good experiences....

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What is Public Relations? : An Overview

We often hear about PR campaigns and public relations whenever companies launch new businesses and products, individuals launch their music and promote tours, or organizations promote projects and causes. While public relations is a term commonly used, many do not...

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Link Building in Depth – Building Links – Bloggers

There is an important difference between articles posted into syndication libraries and those posted directly to blogs. The links in blogs are likely to be far more valuable than regular syndication articles. The search engines know the article libraries when they see...

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13 Semantic Markup Tips For 2013: A Local SEO Checklist

One of the least-tapped areas of local business website optimization continues to be semantic markup. Semantic markup can increase chances that information from your website will be highlighted in search engine results pages via rich snippets, attracting greater...

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Affordable SEO

SEO is critical to the success of a website. After all, you want to attract as much traffic as possible to your site in order to increase your sales. Like the law of supply and demand, once professionally done SEO is established, the price for SEO work will increase...

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