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Creating or updating your website… from square one.
Before you begin your search for a web design company to help you build your site, you must first analyze your needs and requirements. Make a list of primary and secondary goals you have in mind for your website. It is also critical for you to have a fair idea of your...
Getting Started With Affiliate Marketing – A Brief How-To
Affiliate marketing has become one of the most popular ways for home-based businesses to promote their companies. But at the same time, affiliate marketing is a great way for anybody to start a home based business. So as you can see, affiliate marketing works from...
Recommendation for the Chicagoland area
We are very happy to announce that we have teamed up with a local SEO company in Chicago. DuPage SEO matches our own passion for internet marketing and customer response. They are experts in Small Business SEO and website design. If you know anyone in the Chicago area...
The Mobile Movement: Understanding Smartphone Consumers
This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers," a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult...
Are SEO and AJAX Compatible?
Asynchronous JavaScript and XML (AJAX) is not new, but it is becoming somewhat of a buzzword with IT departments and web developers and it can also be a potential source of friction between IT/development and marketing. AJAX is a development technique designed to...
Run your own blog? Think it’s finished? Think again!
The good folks over at Thesis (People who created this awesome theme we are using) came up with 7 tweaks you can do to spruce up your blog. Check out the post below. I have some bad news to break: no matter how many hours you’ve put into designing...
So What Cha Want?
Cobra and Brass Monkey. Those two items may not mean much to most of you. In just the last 2 weeks, the world has lost a couple great people (in my eyes, anyway). I have never driven a Cobra, but I still admire Carroll Shelby for creating something...
New Client: Touch Screen Hearing Kiosk
Green Elephant, LLC came to us looking for a website promoting their Touch Screen Hearing Kiosk product. We began by customizing a WordPress theme that we thought would be the perfect fit for what they are trying to accomplish.Now that everything is in place, the SEO...
The Difference Between Branding and Marketing
A business operating amidst a competitive industry makes good use of attraction marketing in order to maximize selling potentials. This technique enables a potential customer to see what you are offering them and how it can actually be of benefit to them before making...
Yes, we are still talking about mobile!
In 2008, an analyst at Kleiner Perkins Caufield Byers made a bold prediction. "Mobile to overtake fixed Internet access by 2014. According to the latest report from comScore, we’re way past the mobile tipping point. It’s not whether mobile marketing is important, it’s...
Top 10 apps for mobile
Here’s the top ten apps for mobile devices, ranging from getting the scoop on local businesses to trying the best new restaurant in town to visiting a new city and looking for the best place to get a haircut. Want to know the closest coffee shop or gas station? When...
“Near Me” searches are on the rise
According to Google their “Near Me” Search feature has doubled this year as people turn more and more to find local businesses with their mobile devices. Google released this information last week when they launched a new mobile ad product designed specifically around...
Twitter Advertising – New Five Step Advertising Interface
In an effort to make setting up and launching advertising campaigns easier Twitter has revamped its advertising interface outlining five major goals for marketers with clear campaign objects and step-by-step instructions. They are: Acquiring more followers - Why get...
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Atlanta Corporate Branding – Make it good and stick with it.
Have you ever wondered how companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names? Just think, if these companies have some lame or forgettable brand name, would they be as big as they are now? Every company...
90s Web Design: Is YOUR Website Accidentally Retro?
Remember the days of beige PCs, Netscape, Geocities and Tripod? The mid-late 1990s were the playful childhood of the worldwide web, a time of great expectations for the future and pretty low standards for the present. Those were the days when doing a web search meant...