So What Cha Want?
Cobra and Brass Monkey. Those two items may not mean much to most of you. In just the last 2 weeks, the world has lost a couple great people (in my eyes, anyway). I have never driven a Cobra, but I still admire Carroll Shelby for creating something...
New Client: Touch Screen Hearing Kiosk
Green Elephant, LLC came to us looking for a website promoting their Touch Screen Hearing Kiosk product. We began by customizing a WordPress theme that we thought would be the perfect fit for what they are trying to accomplish.Now that everything is in place, the SEO...
Site Revamp: MenStoppingViolence.org
We have been busy the past couple months working with a wonderful non-profit organization. Men Stopping Violence works locally, nationally, and internationally to dismantle belief systems, social structures, and institutional practices that oppress women and children...
A Few Ideas On Internet Marketing
Promoting your small business on the internet is crucial in today's world. The entrepreneur who ignores this gold mine of potential opportunity does so at his or her own peril. There is too much to be gained through marketing on the internet, and little to be lost. If...
Five Questions You Should Ask Yourself About SEO
Fact: Your website needs search engine optimization (SEO) to help your website achieve more. Many try and go it alone in the search engine optimization process and, in the majority of cases, they never see the results they would have achieved if they had enlisted the...
Atlanta Corporate Branding – Make it good and stick with it.
Have you ever wondered how companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names? Just think, if these companies have some lame or forgettable brand name, would they be as big as they are now? Every company...
90s Web Design: Is YOUR Website Accidentally Retro?
Remember the days of beige PCs, Netscape, Geocities and Tripod? The mid-late 1990s were the playful childhood of the worldwide web, a time of great expectations for the future and pretty low standards for the present. Those were the days when doing a web search meant...
Stop Cliche Marketing – Get Real in Your Messaging
cli·ché klēˈSHā kli-,kli-,ˈklēˌSHā/ noun a phrase or opinion that is overused and betrays a lack of original thought. "the old cliché “one man's meat is another man's poison." synonyms: platitude, hackneyed phrase, commonplace, banality, old saying, maxim, truism,...
The Power of Why in Marketing Your Business
English poet and author, Rudyard Kipling, suggested the use of six questions – as a model for better thinking. Here is Kipling’s witty poem called, Six Honest Men: I have six honest serving men They taught me all I knew Their names are What, and Where and When; and...
Google My Business – What Does It Mean for You?
Google has been working hard on the launch of their new product, Google My Business, designed for small business owners in order to increase their visibility within Google Search, Google Maps, and Google+. Google provides services to two important groups, paid...
Three Business Lessons from Target – When a Giant Falters In the Market
What Not To Do – Courtesy of Target In November, 70 million Target customers were violated when tech criminals stole trusted personal information when they hacked into Target’s computers. Many feel Target blew an opportunity to build trust with their customers....
Online Marketing Has Changed the World, the Good, the Bad and the Ugly
Not too long ago, small mom and pop stores couldn’t compete with the big guys through traditional offline marketing. People went to the big name stores advertised in magazines, television commercials, billboards, and flyers. We thought big name brands meant quality,...
Penquin 2.0 Has Landed – Did You Get Affected?
Recent news on Penquin 2.0 shows that most of the sites that were affected were porn and gaming sites. A few big brand sites were hit as well, which further proves that no one is immune; sites like salvationarmy.org, dish.com, and REEDs jewelers. The official release...
Penguin 2.0 Is Coming – What Does This Mean For Your Business?
With the latest news about Penguin 2.0 coming out soon, many are hypothesizing and trying to plan ahead for their websites. What will this update include? Is my business safe? Every website owner should be asking themselves these very important questions. The best...
Are Meta Descriptions Important? YES!
Meta descriptions have evolved over the years and there has been many debates as to whether or not they are important. I can tell you unequivocally that they are VERY IMPORTANT! In the past the rules for meta descriptions were to include your keywords (and in some...
Get More Engagement From Your Social Media Photo Shares Using Canva
By and large, image posts perform best on nearly every social media network. The need to be able to quickly design an image to help reach your audience is more necessary than ever. If you don’t have a team handling your social media marketing, you can make more than...
Finding content for your social media pages a struggle? This week’s tool can help.
After a while of keeping your audience engaged, perhaps having a couple of successful posts, you start to realize that finding good content to share on social media is a constant up-hill battle. It’s not easy to get or keep your business relevant on social media....
Find Out What Works On Top Performing Facebook Pages With SumoRank
It’s high time we introduce a tool that will help you make sense of Facebook metrics, to improve overall Facebook marketing efforts. We all need to know what days are best for posting, what times are best for posting, what type of content is best received by our...
Easily Find The Images You Need To Make Your Posts Pop
Post any images on social media recently? You might’ve spent more time than you wanted searching for the perfect image to go along with you post. Image posts get 179% more interactions than text only posts. A no-brainer for trying to convert some of your social media...
Easily Create Entertaining Videos for Promotions
Video content is shared on Facebook more than any other post type, averaging 89.5 shares per video. Creating a video to promote your golf course seems difficult or unapproachable if you don’t have experience. It doesn’t have to be difficult if you find a decent tool...
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How to Manage Your Growing Small Business Communication Needs
Your small business has left the confines of your garage or spare bedroom and has since branched out to its own physical location. You may not have hit the big time yet, but you certainly have proven that you have what it takes to manage a larger and more profitable...
3 Common Mistakes When Picking a Web Designer
Choosing the proper web designer is an important process in creating your website. If mistakes are made prior to hiring a firm or individual it is much more difficult to fix those mistakes after the site has gone live. Regardless of whether you have a plumbing, salon...
What is Public Relations? : An Overview
We often hear about PR campaigns and public relations whenever companies launch new businesses and products, individuals launch their music and promote tours, or organizations promote projects and causes. While public relations is a term commonly used, many do not...
Link Building in Depth – Building Links – Bloggers
There is an important difference between articles posted into syndication libraries and those posted directly to blogs. The links in blogs are likely to be far more valuable than regular syndication articles. The search engines know the article libraries when they see...
Quality Content, Not Clever Key Phrases, Gets You Author-Itative Rank Today
The role of SEO in guest blogging has diminished in importance. Oh, we’re not saying that you can’t still make money with and strategically use SEO in your website content, articles, blogs, and guest blog posts. What we’re saying is this: your SEO efforts now have to...