Penguin 2.0 Is Coming – What Does This Mean For Your Business?
With the latest news about Penguin 2.0 coming out soon, many are hypothesizing and trying to plan ahead for their websites. What will this update include? Is my business safe? Every website owner should be asking themselves these very important questions. The best...
Are Meta Descriptions Important? YES!
Meta descriptions have evolved over the years and there has been many debates as to whether or not they are important. I can tell you unequivocally that they are VERY IMPORTANT! In the past the rules for meta descriptions were to include your keywords (and in some...
Atlanta’s Leading Local SEO and Website Design Company Gives Back to Paulding County
Salute America 2013, Paulding County’s second annual air show gets a new look. Grafique, an Atlanta based local website design and internet marketing strategy agency, redesigned the official website for the Paulding County second annual air show, Pauldingairshow.net....
Best Practices in Contemporary Web Design
Some websites look like they're a historical archive or what you would have come across when you first started to surf the 'net back in the 1990s. Those sites made much use of table-based graphics, employing onsite builders to create a look that was usually...
Blog Unleashed: Tips for a Terrific Site
Google Panda and Penguin have unleashed much havoc across the blogosphere, hammering bloggers in a variety of wages. Some of the complaints include a drop in web traffic, disappearing SERPs and a monumental fall in PageRank. You may be doing everything right to update...
Marketing Should Help Your Business, Not Hurt It
It goes without saying that businesses can’t survive and thrive without a marketing strategy. How will people know about your goods or services if you don’t display your business in some way? Unfortunately, far too many businesses market their company in the wrong...
How to Manage Your Growing Small Business Communication Needs
Your small business has left the confines of your garage or spare bedroom and has since branched out to its own physical location. You may not have hit the big time yet, but you certainly have proven that you have what it takes to manage a larger and more profitable...
3 Common Mistakes When Picking a Web Designer
Choosing the proper web designer is an important process in creating your website. If mistakes are made prior to hiring a firm or individual it is much more difficult to fix those mistakes after the site has gone live. Regardless of whether you have a plumbing, salon...
What is Public Relations? : An Overview
We often hear about PR campaigns and public relations whenever companies launch new businesses and products, individuals launch their music and promote tours, or organizations promote projects and causes. While public relations is a term commonly used, many do not...
Having Generic Keywords On The First Page Doesn’t Guarantee Sales/Clicks To Your Website
People seem to think just because they have a keyword or key phrase on the first page of Google that it automatically means people will buy their product/service. That isn't the case. Generic keywords, also called short keywords, are words or phrases with a relatively...
Why You Should Outsource Your Marketing
It is already common practice to outsource development, accounting, customer service, and other areas of your business because it’s been found to save money/time on overhead, commitment, recruiting time, training time, and expenses that come with a full-time staff....
Google Promoting Mobile-Friendly Websites
Starting on November 18, 2014 Google started to add a “mobile-friendly” label to mobile search results which they expect to roll out globally over the next few weeks. What makes a site ‘mobile friendly’? According to Google, a page can qualify for the...
Happy Thanksgiving!
Thanksgiving is a time for feasting, football, and family, and sometimes frustration. After shopping in long lines, missed flight connections, lost luggage, recipes that flopped, and relatives who can get under your skin, who couldn't use a few laughs on Turkey Day?...
Google Likes Long Form Content
The mantra ‘Content is King’ has not changed but the desired length of the content may have. Google understands how easy it is for webmasters to slap together a 400-word blog post and then optimize it for a keyword or two. Google is looking for and rewarding sites...
Twitter’s New “Buy” Button
After months of reports and rumors, Twitter unveiled their first commercial product – their “Buy Now” button. Twitter is testing through a small sampling of merchandiser partners how well the “Buy Now” button will work. This is the firststep Twitter is taking toward...
Five Best Halloween Apps
Looking for the best Halloween apps? We pulled together a group of what we think are the best Halloween apps of 2014. 1. First Words Halloween by Learning Touch LLC Price: $1.99 Download from iTunes Download from Google Play This app comes with rave reviews. It was...
Why Being Easy To Find Online Is So Important For Service/Repair Companies
If you try out for a part in a movie and stay in the bathroom during the auditions, you’re not going to get the part. The same holds true for Service and Repair companies on the Internet. If you can’t be found, you won’t get the call. When a water pipe breaks in your...
Digital Marketing vs. Traditional Marketing
Should a business spend its marketing budget on traditional marketing, with its long and successful heritage, or digital marketing, a relative newcomer? Or does a blended approach make the most sense? Print was the first form of traditional marketing If you don’t...
Data Encrypted, Can’t Restore Any of Your Backups – Ransomware Only Gets Worse
As we become more and more dependent on computers to help with our lives, our basic day-to-day operations, our educations, and our businesses, we can only assume that more and more hacks will be forthcoming. Any time someone feels they can exploit someone else’s...
KRACK Attack
It seems like every other day, we are hearing about some new hack or website attack that shows the vulnerability of different websites and network systems. But one recently hit the mainstream media, and for good reason. The recent “KRACK Attack” has garnered this...
Not Another Microsoft Patch Tuesday
If it’s Tuesday in your office, then chances are that means one thing: it’s time for another Windows patch/update from Microsoft. These have been rolling out pretty steadily for some time and it goes back to the business model of putting out a product that is not...
Could The Next Hurricane Harvey Flood Your Inbox?
Many Americans sat helpless as we watched the devastation that has recently hit the southern parts of the country. This started with Hurricane Harvey in Texas and Louisiana. Hurricane Irma then hit the Southeast and Hurricane Maria devastated multiple areas,...
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Pay to Play. The End of Free Social Media Marketing
Is the future of social media going to be ‘pay-to-play’? Well, at least for Facebook that’s going to be the case. The Times reported “The Free-Marketing Gravy Train Is Over on Facebook.” What does that mean for people who rely on Facebook for marketing purposes? The...
What are brands for?
Before asking what brands are for, you need to understand what a brand is. If you search the Internet for “What is a Brand?” you‘ll get a pile of definitions like: At its core, a brand is a promise to consumers Visual + Verbal + Experiential = Brand Perception Brands...
Google Authorship is Dead – For Real This Time
Google Authorship was created by Google as a way to connect content to an author by use of an author signature. The author’s signature was used to score the author based on trust and authority signals pointing at the author’s content, and that score was then used to...
Yet Another “Is SEO Dead?” Article
In a recent article in Forbes, written by Steve Olenski, called 7 Reasons Why Your Business Should Invest In SEO, he points out some really interesting facts. Read full article here. He says,” Google the term “Is SEO dead?” and what comes back in return is over 44...
Ten Cool Things You May Not Know About Google
The fact that Google is used by millions to search the web every day comes as no big surprise, but these ten cool things that you can do with Google might just leave your mouth wide open. Here’s the scoop on ten of Google’s little-known functions. 1. Do you want to...