Is Your Email Host Catching All The Malicious Malware?

For many of us in the business and technology fields, emails can be our lifeline.  Unfortunately, hackers also realize this and they are doing everything they can to subvert our emails and use them against us to infiltrate our networks.  That’s why we rely on our...

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Federal Employees Aren’t Immune to Data Breaches

While there have been a lot of high-profile hacks in the past few years, many still don’t believe that they themselves could one day also become victims of data breaches. But the reality is that just about any person could potentially be hit by one of these attacks...

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April Roundup: 15 of our Favorite Productivity Tips

Happy Friday! Where did April go? It has just flown by. As the week/month comes to a close, it's always good to reflect on what you got done and see how far away you are from accomplishing your goals. Which got us thinking — how about we make our April roundup post...

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Cyberattacks Threatening Professional Sports Teams

One of the biggest industries in the United States is professional sports. The National Football League (NFL) posted earnings of over $13 billion last year. For Major League Baseball (MLB), the number is $9.5 billion. The National Basketball Association (NBA) has...

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5 Ways to Protect Your Data on Facebook

The recent testimony of Mark Zuckerberg, CEO of Facebook, before congressional investigators has only underscored what many of us have known for a while—social media can be potentially dangerous when it comes to the data that is being collected on you by outside...

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What is GDPR and How Does It Affect You?

In the last decade, data has become king, and one of the biggest issues for cyber security experts has been protecting that data. With several high-profile hacks including the Equifax breach, it is obvious that hackers are targeting data storehouses in an attempt to...

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Small Town Marketing vs Big City Promotions

Marketing in a small town is much different than doing so in a large city. Most marketing advice you’ll find online comes from those living or targeting markets in big cities. As such, their advice doesn’t always translate well for those looking to promote in smaller...

Is Your Router Infected? Russian Hackers Target Routers

Another recent cyber attack has hit the Internet, but this time the targets are not computers, but network routers themselves.  Russian hackers “Fancy Bear” are believed to be behind this attack which would make it the second big hack they are affiliated with after...

Your Brand’s Voice: Formal, fun, or somewhere in the middle

Brands are most effective and notable when they have a unique, consistent and resonating voice that connects with their target audience. This voice is rooted in their implementations across platforms, in their public relations, in the communication with their...

Could You Be Cyber-Attacked While in the Hospital?

We have heard quite a bit about the dangers of cyber attacks.  Specifically, though, most of these stories center around hacking personal information such as social security numbers, checking accounts, and credit card numbers.  Identity theft and ruining your credit...

Is Your Child At Risk Using Disney Apps?

When you send your child out in the world, be it to school or outings with friends, you hope that they will be safe and protected.  To that end, many parents are buying smartphones for their children at a younger and younger age.  The rationale is that if the child...

10 Benefits of having a Company Website for your Small Business

If you aim to grow your brand, having a website is no longer optional in today’s marketplace. And while having a website can put your small business globally on the map, it’s just as vital for those SMBs operating locally. Adweek reports that over 81% of consumers...

AI’s Role in Cybersecurity: The Role Humans Will Play

AI’s Role in Cybersecurity: The Role Humans Will Play

    Twenty years ago, the idea of a car that drove itself would be considered in the realm of science fiction, right up there with time-traveling DeLoreans from Back to the Future. But now, self-driving cars are looking to change the way we drive, becoming...

How to Stop Apps from Tracking You

How to Stop Apps from Tracking You

In his classic novel 1984, George Orwell famously coined the phrase “Big Brother is watching you.” Little did he know that in the 70 years since the book’s publication, that has almost literally become true. In Orwell’s sci-fi novel, people were monitored by TVs in...

Do You Know How Much It Costs to Hack Someone?

Do You Know How Much It Costs to Hack Someone?

We’ve known for years that a data breach or hack can cost a business everywhere from thousands to tens of millions of dollars. For example, the infamous hack of Target and its credit card users cost $191 million. Thankfully for the company, they had insurance which...

Think Your Information is Safe? Think Again

Think Your Information is Safe? Think Again

  Every time you get on social media and share a photo or search for some random question on a search engine, your information is being stored. It is saved, sorted and circulated so your information is then being shared with lots of unexpected places that you are...

Deciding What Type of Web Marketing Your Company Needs

Deciding What Type of Web Marketing Your Company Needs

Why a Marketing Strategy Matters No plan = NO Customers. Bottom line is that your literal bottom line will suffer both short term and long term unless you are able to determine which types of marketing mediums and channels are best suited to your brand and audience....

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Get The Most Out Of Your Online Shop Using Shopial

Get The Most Out Of Your Online Shop Using Shopial

Do you have a shiny new online shop, with a service like Shopify or Etsy, but aren’t making your sales goals? Promoting your items on Facebook is one idea, but what if your store actually existed on Facebook? We’ve discovered a new tool called Shopial that will allow...

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Easily Find The Images You Need To Make Your Posts Pop

Easily Find The Images You Need To Make Your Posts Pop

Post any images on social media recently? You might’ve spent more time than you wanted searching for the perfect image to go along with you post. Image posts get 179% more interactions than text only posts. A no-brainer for trying to convert some of your social media...

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Easily Create Entertaining Videos for Promotions

Easily Create Entertaining Videos for Promotions

Video content is shared on Facebook more than any other post type, averaging 89.5 shares per video. Creating a video to promote your golf course seems difficult or unapproachable if you don’t have experience. It doesn’t have to be difficult if you find a decent tool...

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Up Social Media Activity with Hootsuite

  What stands in the way of your golf course having success with social media? The short answer to this question is staying active – posting like crazy! Hootsuite can help you do just that, and it doesn’t’ cost anything. It will let you integrate all your social...

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Phones Vulnerable To Ransomware? Yes, They Are.

In 2014, Hollywood was turned upside down when personal photos of several high-profile actresses were hacked and released on the Internet. Apple quickly scrambled to fix the problem, citing that it was an issue with their “Find My Phone” app and the iCloud service. ...

KRACK Attack

It seems like every other day, we are hearing about some new hack or website attack that shows the vulnerability of different websites and network systems. But one recently hit the mainstream media, and for good reason. The recent “KRACK Attack” has garnered this...

Not Another Microsoft Patch Tuesday

If it’s Tuesday in your office, then chances are that means one thing: it’s time for another Windows patch/update from Microsoft. These have been rolling out pretty steadily for some time and it goes back to the business model of putting out a product that is not...

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Direct Mail is Not Dead

There is a tested and proven way to reach more potential customers, directly communicating with your target market and making you stand out against your competition. It is not through the use of digital methods such as social media sites like Facebook, Twitter or...

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What Does Your (Lack of) Branding Tell Potential Clients?

Branding is a very important aspect in the marketing circle. It has the power to push your business forward, giving you a competitive edge. A strong and well-defined brand will result in an increase in sales, customer loyalty, brand value, and most importantly, the...

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Does Traditional Marketing Work in a Digital World?

In a modern, digital world that currently revolves around the use of tablets, smartphones and laptops, it’s very challenging to think in an offline sense. Both traditional and offline marketing still have their clear advantages, but the method of choice for your...

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The Difference Between Branding and Marketing

A business operating amidst a competitive industry makes good use of attraction marketing in order to maximize selling potentials. This technique enables a potential customer to see what you are offering them and how it can actually be of benefit to them before making...

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Yes, we are still talking about mobile!

In 2008, an analyst at Kleiner Perkins Caufield Byers made a bold prediction. "Mobile to overtake fixed Internet access by 2014. According to the latest report from comScore, we’re way past the mobile tipping point. It’s not whether mobile marketing is important, it’s...

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Top 10 apps for mobile

Here’s the top ten apps for mobile devices, ranging from getting the scoop on local businesses to trying the best new restaurant in town to visiting a new city and looking for the best place to get a haircut. Want to know the closest coffee shop or gas station? When...

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“Near Me” searches are on the rise

According to Google their “Near Me” Search feature has doubled this year as people turn more and more to find local businesses with their mobile devices. Google released this information last week when they launched a new mobile ad product designed specifically around...

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7 Successful Facebook Ads

Facebook is still the first name in social media. Although there may be newer trends in social media marketing, Facebook is still the tried and true gold standard for most people. However, there are a variety of ads that work best if you’re trying to market your...

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5 Free Facebook Ads Management Software

Facebook is not just the biggest social media site on the planet. It’s also one of the hottest ways for marketers to get their ads across to a wide variety of people. From national campaigns to local ads, Facebook is the future of marketing. As it stands,...

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Why Choosing Colors for Your Brand Matters

Choosing colors is very important for any business. In fact, it is very important in a lot of ways that you may be unfamiliar with, especially with regard to your marketing efforts. Color is a very important aspect that you need to keep in mind as you choose your...

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Email Marketing vs. Social Media Marketing

There’s a debate going on within the marketing industry. The debate is between defenders of time tested email marketing and those defending the newer online strategy, social media. The question asked is: Which is actually better – email marketing or social media...

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Do You Know Your Customers?

This question might come as a surprise to you. How well do you know the customers that you are serving? Perhaps you’ve already made your assumptions when it comes to demographics, sales history and buying habits. However, how about hard data? Assumptions can lead to...

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Is Your Business Building an Email List? It Should Be!

If you have a business, and you are taking advantage of modern technologies online, one of the most important things that you need to have is an email list. As a matter of fact, if you do not have one, you are actually making a very big mistake. Of course, you may...

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How to Stop Apps from Tracking You

How to Stop Apps from Tracking You

In his classic novel 1984, George Orwell famously coined the phrase “Big Brother is watching you.” Little did he know that in the 70 years since the book’s publication, that has almost literally become true. In Orwell’s sci-fi novel, people were monitored by TVs in...

read more
Do You Know How Much It Costs to Hack Someone?

Do You Know How Much It Costs to Hack Someone?

We’ve known for years that a data breach or hack can cost a business everywhere from thousands to tens of millions of dollars. For example, the infamous hack of Target and its credit card users cost $191 million. Thankfully for the company, they had insurance which...

read more
Think Your Information is Safe? Think Again

Think Your Information is Safe? Think Again

  Every time you get on social media and share a photo or search for some random question on a search engine, your information is being stored. It is saved, sorted and circulated so your information is then being shared with lots of unexpected places that you are...

read more
Deciding What Type of Web Marketing Your Company Needs

Deciding What Type of Web Marketing Your Company Needs

Why a Marketing Strategy Matters No plan = NO Customers. Bottom line is that your literal bottom line will suffer both short term and long term unless you are able to determine which types of marketing mediums and channels are best suited to your brand and audience....

read more
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