Email Marketing vs. Social Media Marketing

There’s a debate going on within the marketing industry. The debate is between defenders of time tested email marketing and those defending the newer online strategy, social media. The question asked is: Which is actually better – email marketing or social media...

read more

Do You Know Your Customers?

This question might come as a surprise to you. How well do you know the customers that you are serving? Perhaps you’ve already made your assumptions when it comes to demographics, sales history and buying habits. However, how about hard data? Assumptions can lead to...

read more

Is Your Business Building an Email List? It Should Be!

If you have a business, and you are taking advantage of modern technologies online, one of the most important things that you need to have is an email list. As a matter of fact, if you do not have one, you are actually making a very big mistake. Of course, you may...

read more

Direct Mail is Not Dead

There is a tested and proven way to reach more potential customers, directly communicating with your target market and making you stand out against your competition. It is not through the use of digital methods such as social media sites like Facebook, Twitter or...

read more

What Does Your (Lack of) Branding Tell Potential Clients?

Branding is a very important aspect in the marketing circle. It has the power to push your business forward, giving you a competitive edge. A strong and well-defined brand will result in an increase in sales, customer loyalty, brand value, and most importantly, the...

read more

Does Traditional Marketing Work in a Digital World?

In a modern, digital world that currently revolves around the use of tablets, smartphones and laptops, it’s very challenging to think in an offline sense. Both traditional and offline marketing still have their clear advantages, but the method of choice for your...

read more

The Difference Between Branding and Marketing

A business operating amidst a competitive industry makes good use of attraction marketing in order to maximize selling potentials. This technique enables a potential customer to see what you are offering them and how it can actually be of benefit to them before making...

read more

Yes, we are still talking about mobile!

In 2008, an analyst at Kleiner Perkins Caufield Byers made a bold prediction. "Mobile to overtake fixed Internet access by 2014. According to the latest report from comScore, we’re way past the mobile tipping point. It’s not whether mobile marketing is important, it’s...

read more

Easily Find The Images You Need To Make Your Posts Pop

Post any images on social media recently? You might’ve spent more time than you wanted searching for the perfect image to go along with you post. Image posts get 179% more interactions than text only posts. A no-brainer for trying to convert some of your social media...

Easily Create Entertaining Videos for Promotions

Video content is shared on Facebook more than any other post type, averaging 89.5 shares per video. Creating a video to promote your golf course seems difficult or unapproachable if you don’t have experience. It doesn’t have to be difficult if you find a decent tool...

Tools Tuesday: Cut Social Media Management Time by 90 Percent

If you’re not already using DrumUp to save time on social media management, we highly recommend it. Login with any of your social media accounts, and choose keywords relevant to golf/golf courses. At this point, it gets nuts. DrumUp comes back with articles, videos,...

More Time for Social Media Engagement

Part of monetizing social media for your business is keeping your audience interested with content; part of it is engaging with customers and prospects. The engagement part is really where you want to spend a lot of time. People like to talk about good experiences....

Up Social Media Activity with Hootsuite

  What stands in the way of your golf course having success with social media? The short answer to this question is staying active – posting like crazy! Hootsuite can help you do just that, and it doesn’t’ cost anything. It will let you integrate all your social...

The Advantages of Using a Boutique Agency Vs. Marketing Firm

In Sydney Pollack’s 1995 film "Sabrina," Julia Ormond reminds Harrison Ford, “More is not always better, Linus.  Sometimes it’s just more.” The same applies when comparing a large marketing firm with a boutique agency. Some people reason that a large firm has more...

Why You Should Document Your Network System

For many of us in the IT world, we enjoy working on computers, building networks, designing programs, and implementing new systems. But when it comes to the “paperwork” side of the business, many of us tend to lag behind and let those tasks fall between the cracks....

Backup Horror Stories

Ask someone to name something scary, and chances are you'll hear about fears of spiders, snakes, or creepy clowns. But in today’s society, with cybercrime on the rise, you’ll probably also find “loss of computer data” on that list of fears. We’ve become so reliant on...

How to Protect Your Data from a Natural Disaster

As 2017 comes to a close, many of us will remember the slate of natural disasters that have hit the country over the last 12 months. From hurricanes in the fall that hit Texas, Louisiana, Florida, and Puerto Rico to wildfires blazing out of control in California,...

4 Ways to Protect Your Company From a Cyber Attack

There is an old saying that a chain is only as strong as its weakest link. That is definitely the way it works for cyber security. Unfortunately, many employees in some companies have proven themselves to be the weak link in their network security chain. Staying one...

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Are SEO and AJAX Compatible?

Asynchronous JavaScript and XML (AJAX) is not new, but it is becoming somewhat of a buzzword with IT departments and web developers and it can also be a potential source of friction between IT/development and marketing. AJAX is a development technique designed to...

read more

Run your own blog? Think it’s finished? Think again!

The good folks over at Thesis (People who created this awesome theme we are using) came up with 7 tweaks you can do to spruce up your blog. Check out the post below.   I have some bad news to break: no matter how many hours you’ve put into designing...

read more

So What Cha Want?

Cobra and Brass Monkey.  Those two items may not mean much to most of you. In just the last 2 weeks, the world has lost a couple great people (in my eyes, anyway). I have never driven a Cobra, but I still admire Carroll Shelby for creating something...

read more

New Client: Touch Screen Hearing Kiosk

Green Elephant, LLC came to us looking for a website promoting their Touch Screen Hearing Kiosk product. We began by customizing a WordPress theme that we thought would be the perfect fit for what they are trying to accomplish.Now that everything is in place, the SEO...

read more

Site Revamp: MenStoppingViolence.org

We have been busy the past couple months working with a wonderful non-profit organization. Men Stopping Violence works locally, nationally, and internationally to dismantle belief systems, social structures, and institutional practices that oppress women and children...

read more

A Few Ideas On Internet Marketing

Promoting your small business on the internet is crucial in today's world. The entrepreneur who ignores this gold mine of potential opportunity does so at his or her own peril. There is too much to be gained through marketing on the internet, and little to be lost. If...

read more

Five Questions You Should Ask Yourself About SEO

Fact: Your website needs search engine optimization (SEO) to help your website achieve more. Many try and go it alone in the search engine optimization process and, in the majority of cases, they never see the results they would have achieved if they had enlisted the...

read more

90s Web Design: Is YOUR Website Accidentally Retro?

Remember the days of beige PCs, Netscape, Geocities and Tripod? The mid-late 1990s were the playful childhood of the worldwide web, a time of great expectations for the future and pretty low standards for the present. Those were the days when doing a web search meant...

read more

Marketing Should Help Your Business, Not Hurt It

It goes without saying that businesses can’t survive and thrive without a marketing strategy. How will people know about your goods or services if you don’t display your business in some way? Unfortunately, far too many businesses market their company in the wrong...

read more

3 Common Mistakes When Picking a Web Designer

Choosing the proper web designer is an important process in creating your website. If mistakes are made prior to hiring a firm or individual it is much more difficult to fix those mistakes after the site has gone live. Regardless of whether you have a plumbing, salon...

read more

What is Public Relations? : An Overview

We often hear about PR campaigns and public relations whenever companies launch new businesses and products, individuals launch their music and promote tours, or organizations promote projects and causes. While public relations is a term commonly used, many do not...

read more

Link Building in Depth – Building Links – Bloggers

There is an important difference between articles posted into syndication libraries and those posted directly to blogs. The links in blogs are likely to be far more valuable than regular syndication articles. The search engines know the article libraries when they see...

read more

13 Semantic Markup Tips For 2013: A Local SEO Checklist

One of the least-tapped areas of local business website optimization continues to be semantic markup. Semantic markup can increase chances that information from your website will be highlighted in search engine results pages via rich snippets, attracting greater...

read more

Affordable SEO

SEO is critical to the success of a website. After all, you want to attract as much traffic as possible to your site in order to increase your sales. Like the law of supply and demand, once professionally done SEO is established, the price for SEO work will increase...

read more

Adwords vs. Bingads; Which to Choose?

When most businesses think of starting a PPC campaign the first thing that comes to mind is Google AdWords.  That’s because with owning 67% of the market share for PPC campaigns, Google Adwords is the leading choice for most businesses. It also boasts significantly...

read more

How to Determine Your PPC Budget

For many companies, they ignore the important step of establishing a budget for their PPC strategy.  Some companies think that as long as they're making money, all is good, so we’ll just spend, spend, spend. But budgeting is the real key to a successful PPC campaign....

read more

Is PPC Advertising Right for Your Business?

If you want to improve exposure to your target audience and drive more traffic to your website you should seriously consider a Pay per click (PPC) advertising campaign. PPC is an effective way to reach the top positions in Google without spending a lot of time and...

read more

Happy Holidays from the Grafique Team

We hope we put a smile on your face.  2014 has been a wonderful year of growth for us.  We’ve added new members to our team and have redesigned our website with a new, fresh face.  We hope you like it as much as we do. As we approach the holiday season and the...

read more