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Direct Mail is Not Dead
There is a tested and proven way to reach more potential customers, directly communicating with your target market and making you stand out against your competition. It is not through the use of digital methods such as social media sites like Facebook, Twitter or...
Are You Using a Shotgun or a Rifle to Hit Your Marketing Targets?
At this point in your career as a business person, have you already identified the prospects who are most likely to become good, profitable customers and the ones who will not? Do you specifically know why your customers decide to purchase from you as well as why...
What Does Your (Lack of) Branding Tell Potential Clients?
Branding is a very important aspect in the marketing circle. It has the power to push your business forward, giving you a competitive edge. A strong and well-defined brand will result in an increase in sales, customer loyalty, brand value, and most importantly, the...
Does Traditional Marketing Work in a Digital World?
In a modern, digital world that currently revolves around the use of tablets, smartphones and laptops, it’s very challenging to think in an offline sense. Both traditional and offline marketing still have their clear advantages, but the method of choice for your...
The Difference Between Branding and Marketing
A business operating amidst a competitive industry makes good use of attraction marketing in order to maximize selling potentials. This technique enables a potential customer to see what you are offering them and how it can actually be of benefit to them before making...
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Five Questions You Should Ask Yourself About SEO
Fact: Your website needs search engine optimization (SEO) to help your website achieve more. Many try and go it alone in the search engine optimization process and, in the majority of cases, they never see the results they would have achieved if they had enlisted the...
Atlanta Corporate Branding – Make it good and stick with it.
Have you ever wondered how companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names? Just think, if these companies have some lame or forgettable brand name, would they be as big as they are now? Every company...
90s Web Design: Is YOUR Website Accidentally Retro?
Remember the days of beige PCs, Netscape, Geocities and Tripod? The mid-late 1990s were the playful childhood of the worldwide web, a time of great expectations for the future and pretty low standards for the present. Those were the days when doing a web search meant...