People seem to think just because they have a keyword or key phrase on the first page of Google that it automatically means people will buy their product/service. That isn't the case. Generic keywords, also called short keywords, are words or phrases with a relatively...

It is already common practice to outsource development, accounting, customer service, and other areas of your business because it’s been found to save money/time on overhead, commitment, recruiting time, training time, and expenses that come with a full-time staff....

Starting on November 18, 2014 Google started to add a “mobile-friendly” label to mobile search results which they expect to roll out globally over the next few weeks. What makes a site ‘mobile friendly’? According to Google, a page can qualify for the...

Thanksgiving is a time for feasting, football, and family, and sometimes frustration. After shopping in long lines, missed flight connections, lost luggage, recipes that flopped, and relatives who can get under your skin, who couldn't use a few laughs on Turkey Day?...

The mantra ‘Content is King’ has not changed but the desired length of the content may have. Google understands how easy it is for webmasters to slap together a 400-word blog post and then optimize it for a keyword or two. Google is looking for and rewarding sites...

After months of reports and rumors, Twitter unveiled their first commercial product – their “Buy Now” button. Twitter is testing through a small sampling of merchandiser partners how well the “Buy Now” button will work.  This is the firststep Twitter is taking toward...

Looking for the best Halloween apps? We pulled together a group of what we think are the best Halloween apps of 2014. 1. First Words Halloween by Learning Touch LLC Price: $1.99 Download from iTunes Download from Google Play This app comes with rave reviews.  It was...

If you try out for a part in a movie and stay in the bathroom during the auditions, you’re not going to get the part. The same holds true for Service and Repair companies on the Internet.  If you can’t be found, you won’t get the call. When a water pipe breaks in your...

Nothing screams “shoddy work!” more than typos, grammar errors and sloppy formatting, especially online where the content is so visual. Strangely enough, proofing is often the most overlooked step in the writing process. Today, 90% of B2C marketers use content...

  Google’s changing things up on mobile devices again. This time it’s the way that URLs are displayed on mobile devices. As part of this new launch, Google will make these two changes: The website name will be used instead of the domain name The URL structure...

There’s a saying:, “Entrepreneurs are the only people who work 80 hour weeks to avoid working 40 hour weeks”  How true is that! When you first start your business it’s only natural that you’ll want to do things yourself for several reasons. You’re in Start-Up Mode and...

Google has launched a new site to help business owners improve their website content and take advantage of Google’s new push for better content. The new Google site has tools to evaluate current data for local businesses so owners can visually see how they stack up....

Google announced an upcoming change in their ranking algorithm for “doorway pages” and are advising users to stop using them. What are doorway pages? They are special pages designed to help a website rank for a particular keyword or phrase that has very little to do...

Facebook, in conjunction with MRC, IAB and Nielsen are working on establishing viewability standards for mobile ads and hopefully these standards will help to define the difference between an ad impression served and an ad impression viewed. Why is the distinction...

According to SEJ’s report some of the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers during 2015. Many changes have to do with shifting trends in the search and PPC industries, and will alter the current strategies used...

Brands fail, sometimes in pretty big ways and other times drip, by slow drip; but one thing is for sure, it happens more often than we think.  Just why do customers lose that lovin' feelin' for a brand and why do loyal customers leave and go elsewhere? As the...

Have you ever thought about how people perceive your company? If you work out of your home many people won’t give you the time of day.  But there’s ways you can appear bigger than you really are with social media. Secret Entourage has collected 50 ideas to make your...