Pay to Play. The End of Free Social Media Marketing

Is the future of social media going to be ‘pay-to-play’? Well, at least for Facebook that’s going to be the case. The Times reported “The Free-Marketing Gravy Train Is Over on Facebook.” What does that mean for people who rely on Facebook for marketing purposes? The...

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What are brands for?

Before asking what brands are for, you need to understand what a brand is. If you search the Internet for “What is a Brand?” you‘ll get a pile of definitions like: At its core, a brand is a promise to consumers Visual + Verbal + Experiential = Brand Perception Brands...

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Google Authorship is Dead – For Real This Time

Google Authorship was created by Google as a way to connect content to an author by use of an author signature. The author’s signature was used to score the author based on trust and authority signals pointing at the author’s content, and that score was then used to...

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Yet Another “Is SEO Dead?” Article

In a recent article in Forbes, written by Steve Olenski, called 7 Reasons Why Your Business Should Invest In SEO, he points out some really interesting facts. Read full article here. He says,” Google the term “Is SEO dead?” and what comes back in return is over 44...

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Ten Cool Things You May Not Know About Google

The fact that Google is used by millions to search the web every day comes as no big surprise, but these ten cool things that you can do with Google might just leave your mouth wide open. Here’s the scoop on ten of Google’s little-known functions. 1. Do you want to...

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Creative Marketing Strategy Defined

According to the website, businessdictionary.com, the definition of creative marketing is, “The outline prepared by the creative team of an advertising agency for the launching of an advertising campaign or message. A creative strategy is generally the result of a...

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Stop Cliche Marketing – Get Real in Your Messaging

cli·ché klēˈSHā kli-,kli-,ˈklēˌSHā/ noun a phrase or opinion that is overused and betrays a lack of original thought. "the old cliché “one man's meat is another man's poison." synonyms: platitude, hackneyed phrase, commonplace, banality, old saying, maxim, truism,...

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The Power of Why in Marketing Your Business

English poet and author, Rudyard Kipling, suggested the use of six questions – as a model for better thinking. Here is Kipling’s witty poem called, Six Honest Men: I have six honest serving men They taught me all I knew Their names are What, and Where and When; and...

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How Small Businesses Can Build their Brand

Things are changing in the SEO and SEM world in 2015. The days of small, no-name companies ranking on top through the use of keyword optimization, link building and page optimization is no longer achievable. Today, small businesses need to spend more time building...

Adwords vs. Bingads; Which to Choose?

When most businesses think of starting a PPC campaign the first thing that comes to mind is Google AdWords.  That’s because with owning 67% of the market share for PPC campaigns, Google Adwords is the leading choice for most businesses. It also boasts significantly...

How to Determine Your PPC Budget

For many companies, they ignore the important step of establishing a budget for their PPC strategy.  Some companies think that as long as they're making money, all is good, so we’ll just spend, spend, spend. But budgeting is the real key to a successful PPC campaign....

Is PPC Advertising Right for Your Business?

If you want to improve exposure to your target audience and drive more traffic to your website you should seriously consider a Pay per click (PPC) advertising campaign. PPC is an effective way to reach the top positions in Google without spending a lot of time and...

Happy Holidays from the Grafique Team

We hope we put a smile on your face.  2014 has been a wonderful year of growth for us.  We’ve added new members to our team and have redesigned our website with a new, fresh face.  We hope you like it as much as we do. As we approach the holiday season and the...

How to Prove Social Media Marketing is Profitable

Before you can begin to build your social media strategy your website should be filled with interesting and compelling content (blog posts, videos, webinars, eBooks, and whitepapers).  Why is that important?  When used properly social media can extend the reach of...

Using Instagram to Market Your Small Business

Instagram currently has over 400 million users. So it’s not surprising that it has become a way for businesses to connect with people. While majority of those who use this social platform are teens and college students, there are also people from all age groups who...

What to Expect for Social Media in 2017

What to Expect for Social Media in 2017

If you own a business, then you probably know how important social media marketing is. A lot of businesses of all sizes have tapped social networks like Facebook and Instagram to reach their audience and interact with them. Social media has been around for a decade...

Is Facebook an Effective Tool for Social Media Marketing?

Is Facebook an Effective Tool for Social Media Marketing?

Facebook has established itself as the #1 social networking website and it continues to give a wealth of benefits for businesses. If you have not yet thought about the marketing opportunities you can have with Facebook, consider the following points: 1. Facebook...

How to Use Social Media Ads to Target and Retarget Your Customers

How to Use Social Media Ads to Target and Retarget Your Customers

Using social media as a channel for reaching your target audience can be the best approach but only if you know who your intended audience is exactly. There are more than a billion active users on Facebook. Instagram has 400 million users. There are hundreds of...

6 Social Media Marketing Tips

6 Social Media Marketing Tips

If you’re new to social media marketing, here are some tips that may come in handy: 1. Create a Social Media Strategy Social media is, without a doubt, one of the most powerful marketing tools you can have right now and if you use it correctly, it will pave the way...

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Stop Cliche Marketing – Get Real in Your Messaging

cli·ché klēˈSHā kli-,kli-,ˈklēˌSHā/ noun a phrase or opinion that is overused and betrays a lack of original thought. "the old cliché “one man's meat is another man's poison." synonyms: platitude, hackneyed phrase, commonplace, banality, old saying, maxim, truism,...

read more

The Power of Why in Marketing Your Business

English poet and author, Rudyard Kipling, suggested the use of six questions – as a model for better thinking. Here is Kipling’s witty poem called, Six Honest Men: I have six honest serving men They taught me all I knew Their names are What, and Where and When; and...

read more

Google My Business – What Does It Mean for You?

Google has been working hard on the launch of their new product, Google My Business, designed for small business owners in order to increase their visibility within Google Search, Google Maps, and Google+. Google provides services to two important groups, paid...

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