Google Changes Presentation of URLS On Mobile Devices
Google’s changing things up on mobile devices again. This time it’s the way that URLs are displayed on mobile devices. As part of this new launch, Google will make these two changes: The website name will be used instead of the domain name The URL structure will be...
GFQ Article – When To Know You Need Help
There’s a saying:, “Entrepreneurs are the only people who work 80 hour weeks to avoid working 40 hour weeks” How true is that! When you first start your business it’s only natural that you’ll want to do things yourself for several reasons. You’re in Start-Up Mode and...
Google’s Big Push to Improve Online Presence for Local Businesses
Google has launched a new site to help business owners improve their website content and take advantage of Google’s new push for better content. The new Google site has tools to evaluate current data for local businesses so owners can visually see how they stack up....
Google Plans To Penalize Doorway Pages
Google announced an upcoming change in their ranking algorithm for “doorway pages” and are advising users to stop using them. What are doorway pages? They are special pages designed to help a website rank for a particular keyword or phrase that has very little to do...
Viewability Standards for Mobile Ads
Facebook, in conjunction with MRC, IAB and Nielsen are working on establishing viewability standards for mobile ads and hopefully these standards will help to define the difference between an ad impression served and an ad impression viewed. Why is the distinction...
Search Engine Journal Explains the Latest PPC Trends and What You Need to Know
According to SEJ’s report some of the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers during 2015. Many changes have to do with shifting trends in the search and PPC industries, and will alter the current strategies used...
When Branding Fails
Brands fail, sometimes in pretty big ways and other times drip, by slow drip; but one thing is for sure, it happens more often than we think. Just why do customers lose that lovin' feelin' for a brand and why do loyal customers leave and go elsewhere? As the...
How To Make Your Company Look Big With Social Media
Have you ever thought about how people perceive your company? If you work out of your home many people won’t give you the time of day. But there’s ways you can appear bigger than you really are with social media. Secret Entourage has collected 50 ideas to make your...
Does Website Chat Work?
You’ve all seen them and most of you have probably used them under certain circumstances and conditions. We’re talking about popup web chats, also called live chats. Consider this. What makes you want to begin the chat on some websites and you can’t close the window...
Email Marketing vs. Social Media Marketing
There’s a debate going on within the marketing industry. The debate is between defenders of time tested email marketing and those defending the newer online strategy, social media. The question asked is: Which is actually better – email marketing or social media...
Do You Know Your Customers?
This question might come as a surprise to you. How well do you know the customers that you are serving? Perhaps you’ve already made your assumptions when it comes to demographics, sales history and buying habits. However, how about hard data? Assumptions can lead to...
Is Your Business Building an Email List? It Should Be!
If you have a business, and you are taking advantage of modern technologies online, one of the most important things that you need to have is an email list. As a matter of fact, if you do not have one, you are actually making a very big mistake. Of course, you may...
Direct Mail is Not Dead
There is a tested and proven way to reach more potential customers, directly communicating with your target market and making you stand out against your competition. It is not through the use of digital methods such as social media sites like Facebook, Twitter or...
Are You Using a Shotgun or a Rifle to Hit Your Marketing Targets?
At this point in your career as a business person, have you already identified the prospects who are most likely to become good, profitable customers and the ones who will not? Do you specifically know why your customers decide to purchase from you as well as why...
What Does Your (Lack of) Branding Tell Potential Clients?
Branding is a very important aspect in the marketing circle. It has the power to push your business forward, giving you a competitive edge. A strong and well-defined brand will result in an increase in sales, customer loyalty, brand value, and most importantly, the...
Does Traditional Marketing Work in a Digital World?
In a modern, digital world that currently revolves around the use of tablets, smartphones and laptops, it’s very challenging to think in an offline sense. Both traditional and offline marketing still have their clear advantages, but the method of choice for your...
The Difference Between Branding and Marketing
A business operating amidst a competitive industry makes good use of attraction marketing in order to maximize selling potentials. This technique enables a potential customer to see what you are offering them and how it can actually be of benefit to them before making...
3 Tips on How to Protect Your Computer from Hackers
For many people, theft goes beyond the actual loss of an item. It’s painful because of the loss of privacy and the invasion that it constitutes. But when the stolen item is a laptop or tablet, that invasion of privacy can go much deeper. It’s possible that if your...
Top Concerns for IT Directors in 2018
When you look back at 2017 and see all the Internet nightmares that occurred, it’s easy to see why IT directors have had their blood pressure steadily rise. Last year saw the rise of ransomware, including the WannaCry hack that impacted everything from businesses to...
How to Improve Your Business with Email Marketing
Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...
2017 Saw More Cyber Attacks Than Ever Before
The year 2017 seems to have broken all kinds of records, from movie ticket sales to digital downloads. But one concerning trend was that 2017 saw more cyber attacks than any other year before it. This yearly increase is a trend that has been ongoing for about the last...
Tips on How to Protect Your Identity after the Equifax Hack
All the high-profile hacks in 2017 made it difficult to keep track of how severe and widespread many of the hacks actually were. Certainly one of the most troubling was the Equifax hack – it was one of the largest to date and involved a credit agency that people...
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So What Cha Want?
Cobra and Brass Monkey. Those two items may not mean much to most of you. In just the last 2 weeks, the world has lost a couple great people (in my eyes, anyway). I have never driven a Cobra, but I still admire Carroll Shelby for creating something that is still...
Site Revamp: MenStoppingViolence.org
We have been busy the past couple months working with a wonderful non-profit organization. Men Stopping Violence works locally, nationally, and internationally to dismantle belief systems, social structures, and institutional practices that oppress women and children...
A Few Ideas On Internet Marketing
Promoting your small business on the internet is crucial in today's world. The entrepreneur who ignores this gold mine of potential opportunity does so at his or her own peril. There is too much to be gained through marketing on the internet, and little to be lost. If...
Five Questions You Should Ask Yourself About SEO
Fact: Your website needs search engine optimization (SEO) to help your website achieve more. Many try and go it alone in the search engine optimization process and, in the majority of cases, they never see the results they would have achieved if they had enlisted the...
Atlanta Corporate Branding – Make it good and stick with it.
Have you ever wondered how companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names? Just think, if these companies have some lame or forgettable brand name, would they be as big as they are now? Every company...
90s Web Design: Is YOUR Website Accidentally Retro?
Remember the days of beige PCs, Netscape, Geocities and Tripod? The mid-late 1990s were the playful childhood of the worldwide web, a time of great expectations for the future and pretty low standards for the present. Those were the days when doing a web search meant...
How To Make Your Company Look Big With Social Media
Have you ever thought about how people perceive your company? If you work out of your home many people won’t give you the time of day. But there’s ways you can appear bigger than you really are with social media. Secret Entourage has collected 50 ideas to make your...
Does Website Chat Work?
You’ve all seen them and most of you have probably used them under certain circumstances and conditions. We’re talking about popup web chats, also called live chats. Consider this. What makes you want to begin the chat on some websites and you can’t close the window...
Google Sends Out Warnings For Mobile-Unfriendly Websites
Google now has a new warning message they are displaying on websites that are not optimized for mobile use. How is your site? Have you received a warning like the one below? Hey, it’s not pretty! But we can help. Right now, these messages are really just a warning...
How To Build An Email List
Great, you’ve completed reading our Email 101 blog post and now you want to build an email list. That’s good news because building an email list is one of the cheapest, most cost-effective ways to start communicating with potential customers. If you’ve been doing...
Why Negative Keywords Are So Important For Your Campaign
Even if you’ve never developed an Adwords campaign, chances are you have a pretty good idea how Adword works. If not, here’s AdWords 101 in two sentences: AdWords works like an auction, and the way you get your ad in front of interested audiences is by bidding on...