The Power of Why in Marketing Your Business

English poet and author, Rudyard Kipling, suggested the use of six questions – as a model for better thinking. Here is Kipling’s witty poem called, Six Honest Men: I have six honest serving men They taught me all I knew Their names are What, and Where and When; and...

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Google My Business – What Does It Mean for You?

Google has been working hard on the launch of their new product, Google My Business, designed for small business owners in order to increase their visibility within Google Search, Google Maps, and Google+. Google provides services to two important groups, paid...

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Penquin 2.0 Has Landed – Did You Get Affected?

Recent news on Penquin 2.0 shows that most of the sites that were affected were porn and gaming sites.  A few big brand sites were hit as well, which further proves that no one is immune; sites like salvationarmy.org, dish.com, and REEDs jewelers. The official release...

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Are Meta Descriptions Important? YES!

Meta descriptions have evolved over the years and there has been many debates as to whether or not they are important. I can tell you unequivocally that they are VERY IMPORTANT!   In the past the rules for meta descriptions were to include your keywords (and in some...

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Best Practices in Contemporary Web Design

Some websites look like they're a historical archive or what you would have come across when you first started to surf the 'net back in the 1990s. Those sites made much use of table-based graphics, employing onsite builders to create a look that was usually...

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Why You Should Outsource Your Marketing

Why You Should Outsource Your Marketing

It is already common practice to outsource development, accounting, customer service, and other areas of your business because it’s been found to save money/time on overhead, commitment, recruiting time, training time, and expenses that come with a full-time staff....

Google Promoting Mobile-Friendly Websites

Google Promoting Mobile-Friendly Websites

Starting on November 18, 2014 Google started to add a “mobile-friendly” label to mobile search results which they expect to roll out globally over the next few weeks. What makes a site ‘mobile friendly’? According to Google, a page can qualify for the...

Happy Thanksgiving!

Thanksgiving is a time for feasting, football, and family, and sometimes frustration. After shopping in long lines, missed flight connections, lost luggage, recipes that flopped, and relatives who can get under your skin, who couldn't use a few laughs on Turkey Day?...

Google Likes Long Form Content

Google Likes Long Form Content

The mantra ‘Content is King’ has not changed but the desired length of the content may have. Google understands how easy it is for webmasters to slap together a 400-word blog post and then optimize it for a keyword or two. Google is looking for and rewarding sites...

Twitter’s New “Buy” Button

Twitter’s New “Buy” Button

After months of reports and rumors, Twitter unveiled their first commercial product – their “Buy Now” button. Twitter is testing through a small sampling of merchandiser partners how well the “Buy Now” button will work.  This is the firststep Twitter is taking toward...

Five Best Halloween Apps

Looking for the best Halloween apps? We pulled together a group of what we think are the best Halloween apps of 2014. 1. First Words Halloween by Learning Touch LLC Price: $1.99 Download from iTunes Download from Google Play This app comes with rave reviews.  It was...

Why Proofing Your Online Content Is So Important

Why Proofing Your Online Content Is So Important

Nothing screams “shoddy work!” more than typos, grammar errors and sloppy formatting, especially online where the content is so visual. Strangely enough, proofing is often the most overlooked step in the writing process. Today, 90% of B2C marketers use content...

Get in tune with your prospects using Answer The Public

Get in tune with your prospects using Answer The Public

Knowing what questions your prospects are asking about your niche can help you produce better content, and help you rank better in search engines. For a while now one way to do this was to type in a keyword, and take note of what would come up in Google suggestions. A...

How to Research your Competitors with iSpionage

How to Research your Competitors with iSpionage

If you’re thinking about starting a Pay Per Click campaign, or you’re looking to improve your organic ranking in search engines, the place to start is competitor research. Looking at the keywords your competitors put money into, or rank for, can help you be much more...

Get More Engagement From Your Social Media Photo Shares Using Canva

Get More Engagement From Your Social Media Photo Shares Using Canva

By and large, image posts perform best on nearly every social media network. The need to be able to quickly design an image to help reach your audience is more necessary than ever. If you don’t have a team handling your social media marketing, you can make more than...

Find Out What Works On Top Performing Facebook Pages With SumoRank

Find Out What Works On Top Performing Facebook Pages With SumoRank

It’s high time we introduce a tool that will help you make sense of Facebook metrics, to improve overall Facebook marketing efforts. We all need to know what days are best for posting, what times are best for posting, what type of content is best received by our...

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Best Practices in Contemporary Web Design

Some websites look like they're a historical archive or what you would have come across when you first started to surf the 'net back in the 1990s. Those sites made much use of table-based graphics, employing onsite builders to create a look that was usually...

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Blog Unleashed: Tips for a Terrific Site

Blog Unleashed: Tips for a Terrific Site

Google Panda and Penguin have unleashed much havoc across the blogosphere, hammering bloggers in a variety of wages. Some of the complaints include a drop in web traffic, disappearing SERPs and a monumental fall in PageRank. You may be doing everything right to update...

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Marketing Should Help Your Business, Not Hurt It

Marketing Should Help Your Business, Not Hurt It

It goes without saying that businesses can’t survive and thrive without a marketing strategy. How will people know about your goods or services if you don’t display your business in some way? Unfortunately, far too many businesses market their company in the wrong...

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