Are Meta Descriptions Important? YES!

Meta descriptions have evolved over the years and there has been many debates as to whether or not they are important. I can tell you unequivocally that they are VERY IMPORTANT!   In the past the rules for meta descriptions were to include your keywords (and in some...

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Best Practices in Contemporary Web Design

Some websites look like they're a historical archive or what you would have come across when you first started to surf the 'net back in the 1990s. Those sites made much use of table-based graphics, employing onsite builders to create a look that was usually...

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Blog Unleashed: Tips for a Terrific Site

Google Panda and Penguin have unleashed much havoc across the blogosphere, hammering bloggers in a variety of wages. Some of the complaints include a drop in web traffic, disappearing SERPs and a monumental fall in PageRank. You may be doing everything right to update...

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Marketing Should Help Your Business, Not Hurt It

It goes without saying that businesses can’t survive and thrive without a marketing strategy. How will people know about your goods or services if you don’t display your business in some way? Unfortunately, far too many businesses market their company in the wrong...

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3 Common Mistakes When Picking a Web Designer

Choosing the proper web designer is an important process in creating your website. If mistakes are made prior to hiring a firm or individual it is much more difficult to fix those mistakes after the site has gone live. Regardless of whether you have a plumbing, salon...

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What is Public Relations? : An Overview

We often hear about PR campaigns and public relations whenever companies launch new businesses and products, individuals launch their music and promote tours, or organizations promote projects and causes. While public relations is a term commonly used, many do not...

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Link Building in Depth – Building Links – Bloggers

There is an important difference between articles posted into syndication libraries and those posted directly to blogs. The links in blogs are likely to be far more valuable than regular syndication articles. The search engines know the article libraries when they see...

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Why Proofing Your Online Content Is So Important

Nothing screams “shoddy work!” more than typos, grammar errors and sloppy formatting, especially online where the content is so visual. Strangely enough, proofing is often the most overlooked step in the writing process. Today, 90% of B2C marketers use content...

What Exactly is a Hashtag?

If you’re new to social media, you might be wondering what all the talk is about hashtags. You’ve probably seen them in Twitter and other social media sites. They’re those short links with the pound sign (#) in front of them. If you’ve ever wondered what they are or...

Why Call Tracking is So Important for Your Business

Do you want to be able to record a phone conversation, know the phone number of incoming calls, the geographical location of the caller, the name and address of the caller, and the time of inbound calls? Do you also want to identify which ads, search keywords, web...

The Psychology of Color in Marketing and Branding

Chart created by http://nativeinstyle.com/ According to a very interesting article written by Gregory Ciotti of Help Scout, “the idea that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion is about as accurate as your standard Tarot...

Pay to Play. The End of Free Social Media Marketing

Is the future of social media going to be ‘pay-to-play’? Well, at least for Facebook that’s going to be the case. The Times reported “The Free-Marketing Gravy Train Is Over on Facebook.” What does that mean for people who rely on Facebook for marketing purposes? The...

What are brands for?

Before asking what brands are for, you need to understand what a brand is. If you search the Internet for “What is a Brand?” you‘ll get a pile of definitions like: At its core, a brand is a promise to consumers Visual + Verbal + Experiential = Brand Perception Brands...

Google Authorship is Dead – For Real This Time

Google Authorship was created by Google as a way to connect content to an author by use of an author signature. The author’s signature was used to score the author based on trust and authority signals pointing at the author’s content, and that score was then used to...

Easily Create Entertaining Videos for Promotions

Video content is shared on Facebook more than any other post type, averaging 89.5 shares per video. Creating a video to promote your golf course seems difficult or unapproachable if you don’t have experience. It doesn’t have to be difficult if you find a decent tool...

Tools Tuesday: Cut Social Media Management Time by 90 Percent

If you’re not already using DrumUp to save time on social media management, we highly recommend it. Login with any of your social media accounts, and choose keywords relevant to golf/golf courses. At this point, it gets nuts. DrumUp comes back with articles, videos,...

More Time for Social Media Engagement

Part of monetizing social media for your business is keeping your audience interested with content; part of it is engaging with customers and prospects. The engagement part is really where you want to spend a lot of time. People like to talk about good experiences....

Up Social Media Activity with Hootsuite

  What stands in the way of your golf course having success with social media? The short answer to this question is staying active – posting like crazy! Hootsuite can help you do just that, and it doesn’t’ cost anything. It will let you integrate all your social...

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What is Public Relations? : An Overview

We often hear about PR campaigns and public relations whenever companies launch new businesses and products, individuals launch their music and promote tours, or organizations promote projects and causes. While public relations is a term commonly used, many do not...

read more

Link Building in Depth – Building Links – Bloggers

There is an important difference between articles posted into syndication libraries and those posted directly to blogs. The links in blogs are likely to be far more valuable than regular syndication articles. The search engines know the article libraries when they see...

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13 Semantic Markup Tips For 2013: A Local SEO Checklist

One of the least-tapped areas of local business website optimization continues to be semantic markup. Semantic markup can increase chances that information from your website will be highlighted in search engine results pages via rich snippets, attracting greater...

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Affordable SEO

SEO is critical to the success of a website. After all, you want to attract as much traffic as possible to your site in order to increase your sales. Like the law of supply and demand, once professionally done SEO is established, the price for SEO work will increase...

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