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How Small Businesses Can Build their Brand
Things are changing in the SEO and SEM world in 2015. The days of small, no-name companies ranking on top through the use of keyword optimization, link building and page optimization is no longer achievable. Today, small businesses need to spend more time building...
Adwords vs. Bingads; Which to Choose?
When most businesses think of starting a PPC campaign the first thing that comes to mind is Google AdWords. That’s because with owning 67% of the market share for PPC campaigns, Google Adwords is the leading choice for most businesses. It also boasts significantly...
How to Determine Your PPC Budget
For many companies, they ignore the important step of establishing a budget for their PPC strategy. Some companies think that as long as they're making money, all is good, so we’ll just spend, spend, spend. But budgeting is the real key to a successful PPC campaign....
Microsoft’s “Bad Code” Update Brings Yahoo and Bing to Standstill
Finally! Mobile assistants Siri and Cortana got some well-deserved time off last Friday when Yahoo Inc and Microsoft Corp search engines were brought to a standstill after Microsoft released an update with a snippet of bad code that caused servers to crash. Although...
Is PPC Advertising Right for Your Business?
If you want to improve exposure to your target audience and drive more traffic to your website you should seriously consider a Pay per click (PPC) advertising campaign. PPC is an effective way to reach the top positions in Google without spending a lot of time and...
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