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Google Plans To Penalize Doorway Pages
Google announced an upcoming change in their ranking algorithm for “doorway pages” and are advising users to stop using them. What are doorway pages? They are special pages designed to help a website rank for a particular keyword or phrase that has very little to do...
Viewability Standards for Mobile Ads
Facebook, in conjunction with MRC, IAB and Nielsen are working on establishing viewability standards for mobile ads and hopefully these standards will help to define the difference between an ad impression served and an ad impression viewed. Why is the distinction...
Search Engine Journal Explains the Latest PPC Trends and What You Need to Know
According to SEJ’s report some of the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers during 2015. Many changes have to do with shifting trends in the search and PPC industries, and will alter the current strategies used...
When Branding Fails
Brands fail, sometimes in pretty big ways and other times drip, by slow drip; but one thing is for sure, it happens more often than we think. Just why do customers lose that lovin' feelin' for a brand and why do loyal customers leave and go elsewhere? As the...
How To Make Your Company Look Big With Social Media
Have you ever thought about how people perceive your company? If you work out of your home many people won’t give you the time of day. But there’s ways you can appear bigger than you really are with social media. Secret Entourage has collected 50 ideas to make your...
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