Link Building in Depth – Building Links – Bloggers
There is an important difference between articles posted into syndication libraries and those posted directly to blogs. The links in blogs are likely to be far more valuable than regular syndication articles. The search engines know the article libraries when they see...
Quality Content, Not Clever Key Phrases, Gets You Author-Itative Rank Today
The role of SEO in guest blogging has diminished in importance. Oh, we’re not saying that you can’t still make money with and strategically use SEO in your website content, articles, blogs, and guest blog posts. What we’re saying is this: your SEO efforts now have to...
13 Semantic Markup Tips For 2013: A Local SEO Checklist
One of the least-tapped areas of local business website optimization continues to be semantic markup. Semantic markup can increase chances that information from your website will be highlighted in search engine results pages via rich snippets, attracting greater...
Affordable SEO
SEO is critical to the success of a website. After all, you want to attract as much traffic as possible to your site in order to increase your sales. Like the law of supply and demand, once professionally done SEO is established, the price for SEO work will increase...
Creating or updating your website… from square one.
Before you begin your search for a web design company to help you build your site, you must first analyze your needs and requirements. Make a list of primary and secondary goals you have in mind for your website. It is also critical for you to have a fair idea of your...
Getting Started With Affiliate Marketing – A Brief How-To
Affiliate marketing has become one of the most popular ways for home-based businesses to promote their companies. But at the same time, affiliate marketing is a great way for anybody to start a home based business. So as you can see, affiliate marketing works from...
Recommendation for the Chicagoland area
We are very happy to announce that we have teamed up with a local SEO company in Chicago. DuPage SEO matches our own passion for internet marketing and customer response. They are experts in Small Business SEO and website design. If you know anyone in the Chicago area...
The Mobile Movement: Understanding Smartphone Consumers
This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers," a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult...
Are SEO and AJAX Compatible?
Asynchronous JavaScript and XML (AJAX) is not new, but it is becoming somewhat of a buzzword with IT departments and web developers and it can also be a potential source of friction between IT/development and marketing. AJAX is a development technique designed to...
Why Proofing Your Online Content Is So Important
Nothing screams “shoddy work!” more than typos, grammar errors and sloppy formatting, especially online where the content is so visual. Strangely enough, proofing is often the most overlooked step in the writing process. Today, 90% of B2C marketers use content...
What Exactly is a Hashtag?
If you’re new to social media, you might be wondering what all the talk is about hashtags. You’ve probably seen them in Twitter and other social media sites. They’re those short links with the pound sign (#) in front of them. If you’ve ever wondered what they are or...
Why Call Tracking is So Important for Your Business
Do you want to be able to record a phone conversation, know the phone number of incoming calls, the geographical location of the caller, the name and address of the caller, and the time of inbound calls? Do you also want to identify which ads, search keywords, web...
The Psychology of Color in Marketing and Branding
Chart created by http://nativeinstyle.com/ According to a very interesting article written by Gregory Ciotti of Help Scout, “the idea that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion is about as accurate as your standard Tarot...
Pay to Play. The End of Free Social Media Marketing
Is the future of social media going to be ‘pay-to-play’? Well, at least for Facebook that’s going to be the case. The Times reported “The Free-Marketing Gravy Train Is Over on Facebook.” What does that mean for people who rely on Facebook for marketing purposes? The...
What are brands for?
Before asking what brands are for, you need to understand what a brand is. If you search the Internet for “What is a Brand?” you‘ll get a pile of definitions like: At its core, a brand is a promise to consumers Visual + Verbal + Experiential = Brand Perception Brands...
Google Authorship is Dead – For Real This Time
Google Authorship was created by Google as a way to connect content to an author by use of an author signature. The author’s signature was used to score the author based on trust and authority signals pointing at the author’s content, and that score was then used to...
Yet Another “Is SEO Dead?” Article
In a recent article in Forbes, written by Steve Olenski, called 7 Reasons Why Your Business Should Invest In SEO, he points out some really interesting facts. Read full article here. He says,” Google the term “Is SEO dead?” and what comes back in return is over 44...
Top 10 Benefits of Social Media Marketing
Social media marketing is essentially the process of leading people to your office, store, website or blog through platforms like Facebook, Instagram, Twitter, LinkedIn and other social networks. In the past, social media was used primarily as a way for people to...
Why is Social Media Important for Small Businesses?
Social media marketing is considered the “next big thing.” Sure, there are some entrepreneurs who still think of it as a passing marketing interest. But the numbers paint an entirely different picture. In fact, according to Social Media Examiner, an estimated 97% of...
Using Facebook to Market Your Small Business
Facebook is the most widely used social media platform for businesses and as many as 41 percent of small businesses in the U.S. use it as part of their marketing strategy. However, a lot of business owners have reported that their efforts are not as effective as they...
Using Twitter to Market Your Small Business
In the latter part of 2013, Twitter had over 232 million active users each month, majority of which lived in the U.S. In 2015, this number grew to 300 million. Although Twitter is no longer as widely used as Facebook, it is still a very powerful marketing tool. So if...
Using Instagram to Market Your Small Business
Instagram currently has over 400 million users. So it’s not surprising that it has become a way for businesses to connect with people. While majority of those who use this social platform are teens and college students, there are also people from all age groups who...
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Creative Marketing Strategy Defined
According to the website, businessdictionary.com, the definition of creative marketing is, “The outline prepared by the creative team of an advertising agency for the launching of an advertising campaign or message. A creative strategy is generally the result of a...
Google Doesn’t Discriminate – Even the Big Guys Get Penalized
Getting on Google’s bad side doesn’t just happen to small companies, even the big guys get their hands slapped if they misbehave and the cost can be big. Earlier this year, eBay was hit with a search penalty by Google. eBay’s estimate of a loss of $200 million in...
Stop Cliche Marketing – Get Real in Your Messaging
cli·ché klēˈSHā kli-,kli-,ˈklēˌSHā/ noun a phrase or opinion that is overused and betrays a lack of original thought. "the old cliché “one man's meat is another man's poison." synonyms: platitude, hackneyed phrase, commonplace, banality, old saying, maxim, truism,...
The Power of Why in Marketing Your Business
English poet and author, Rudyard Kipling, suggested the use of six questions – as a model for better thinking. Here is Kipling’s witty poem called, Six Honest Men: I have six honest serving men They taught me all I knew Their names are What, and Where and When; and...
Google My Business – What Does It Mean for You?
Google has been working hard on the launch of their new product, Google My Business, designed for small business owners in order to increase their visibility within Google Search, Google Maps, and Google+. Google provides services to two important groups, paid...