If you try out for a part in a movie and stay in the bathroom during the auditions, you’re not going to get the part. The same holds true for Service and Repair companies on the Internet.  If you can’t be found, you won’t get the call. When a water pipe breaks in your...

Nothing screams “shoddy work!” more than typos, grammar errors and sloppy formatting, especially online where the content is so visual. Strangely enough, proofing is often the most overlooked step in the writing process. Today, 90% of B2C marketers use content...

If you’re new to social media, you might be wondering what all the talk is about hashtags. You’ve probably seen them in Twitter and other social media sites. They’re those short links with the pound sign (#) in front of them. If you’ve ever wondered what they are or...

Do you want to be able to record a phone conversation, know the phone number of incoming calls, the geographical location of the caller, the name and address of the caller, and the time of inbound calls? Do you also want to identify which ads, search keywords, web...

Chart created by http://nativeinstyle.com/ According to a very interesting article written by Gregory Ciotti of Help Scout, “the idea that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion is about as accurate as your standard Tarot...

Is the future of social media going to be ‘pay-to-play’? Well, at least for Facebook that’s going to be the case. The Times reported “The Free-Marketing Gravy Train Is Over on Facebook.” What does that mean for people who rely on Facebook for marketing purposes? The...

Before asking what brands are for, you need to understand what a brand is. If you search the Internet for “What is a Brand?” you‘ll get a pile of definitions like: At its core, a brand is a promise to consumers Visual + Verbal + Experiential = Brand Perception Brands...

Google Authorship was created by Google as a way to connect content to an author by use of an author signature. The author’s signature was used to score the author based on trust and authority signals pointing at the author’s content, and that score was then used to...

In a recent article in Forbes, written by Steve Olenski, called 7 Reasons Why Your Business Should Invest In SEO, he points out some really interesting facts. Read full article here. He says,” Google the term “Is SEO dead?” and what comes back in return is over 44...

Facebook, in conjunction with MRC, IAB and Nielsen are working on establishing viewability standards for mobile ads and hopefully these standards will help to define the difference between an ad impression served and an ad impression viewed. Why is the distinction...

According to SEJ’s report some of the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers during 2015. Many changes have to do with shifting trends in the search and PPC industries, and will alter the current strategies used...

Brands fail, sometimes in pretty big ways and other times drip, by slow drip; but one thing is for sure, it happens more often than we think.  Just why do customers lose that lovin' feelin' for a brand and why do loyal customers leave and go elsewhere? As the...

Have you ever thought about how people perceive your company? If you work out of your home many people won’t give you the time of day.  But there’s ways you can appear bigger than you really are with social media. Secret Entourage has collected 50 ideas to make your...

You’ve all seen them and most of you have probably used them under certain circumstances and conditions. We’re talking about popup web chats, also called live chats. Consider this.  What makes you want to begin the chat on some websites and you can’t close the window...

Google now has a new warning message they are displaying on websites that are not optimized for mobile use.  How is your site?  Have you received a warning like the one below? Hey, it’s not pretty! But we can help. Right now, these messages are really just a warning...

Great, you’ve completed reading our Email 101 blog post and now you want to build an email list.  That’s good news because building an email list is one of the cheapest, most cost-effective ways to start communicating with potential customers. If you’ve been doing...

Even if you’ve never developed an Adwords campaign, chances are you have a pretty good idea how Adword works.   If not, here’s AdWords 101 in two sentences: AdWords works like an auction, and the way you get your ad in front of interested audiences is by bidding on...