Happy Holidays from the Grafique Team
We hope we put a smile on your face. 2014 has been a wonderful year of growth for us. We’ve added new members to our team and have redesigned our website with a new, fresh face. We hope you like it as much as we do. As we approach the holiday season and the...
How to Prove Social Media Marketing is Profitable
Before you can begin to build your social media strategy your website should be filled with interesting and compelling content (blog posts, videos, webinars, eBooks, and whitepapers). Why is that important? When used properly social media can extend the reach of...
Having Generic Keywords On The First Page Doesn’t Guarantee Sales/Clicks To Your Website
People seem to think just because they have a keyword or key phrase on the first page of Google that it automatically means people will buy their product/service. That isn't the case. Generic keywords, also called short keywords, are words or phrases with a relatively...
Why You Should Outsource Your Marketing
It is already common practice to outsource development, accounting, customer service, and other areas of your business because it’s been found to save money/time on overhead, commitment, recruiting time, training time, and expenses that come with a full-time staff....
Google Promoting Mobile-Friendly Websites
Starting on November 18, 2014 Google started to add a “mobile-friendly” label to mobile search results which they expect to roll out globally over the next few weeks. What makes a site ‘mobile friendly’? According to Google, a page can qualify for the...
Happy Thanksgiving!
Thanksgiving is a time for feasting, football, and family, and sometimes frustration. After shopping in long lines, missed flight connections, lost luggage, recipes that flopped, and relatives who can get under your skin, who couldn't use a few laughs on Turkey Day?...
Google Likes Long Form Content
The mantra ‘Content is King’ has not changed but the desired length of the content may have. Google understands how easy it is for webmasters to slap together a 400-word blog post and then optimize it for a keyword or two. Google is looking for and rewarding sites...
Twitter’s New “Buy” Button
After months of reports and rumors, Twitter unveiled their first commercial product – their “Buy Now” button. Twitter is testing through a small sampling of merchandiser partners how well the “Buy Now” button will work. This is the firststep Twitter is taking toward...
Five Best Halloween Apps
Looking for the best Halloween apps? We pulled together a group of what we think are the best Halloween apps of 2014. 1. First Words Halloween by Learning Touch LLC Price: $1.99 Download from iTunes Download from Google Play This app comes with rave reviews. It was...
Components You Can’t Ignore for a Sustainable Web Presence
Website Architecture The first thing to ask any developer you’re considering to build a new website for you is this: Are you going to build my website with search engines in mind? While Search Engine Optimization and Search Engine Marketing can help a website rank...
Google Is Having a Bad Day
Mid-April of this year, Bing reached their all-time high of the Search market share in the U.S. with 20% of the market share. Both, Yahoo and Google experienced a slight decrease with Bing's gains. These results come from recent analysis of the U.S. desktop search...
Marketing Using the Five Senses
Here’s a marketing test involving research participants that yielded some very interesting results. Marketing professor Raj Raghunathan and Ph.D. student Szu-Chi performed a study of two chickens and here’s what happened. The Test Participants were given two photos to...
Why You Should Be Using Call Tracking – Right Now!
Before you can reap the benefits of call tracking, first you need to understand what it is and how it works. What is Call Tracking Call tracking is a technique used in digital marketing to track which marketing channels generate calls. Call tracking is not unique to...
Google Changes Presentation of URLS On Mobile Devices
Google’s changing things up on mobile devices again. This time it’s the way that URLs are displayed on mobile devices. As part of this new launch, Google will make these two changes: The website name will be used instead of the domain name The URL structure will be...
GFQ Article – When To Know You Need Help
There’s a saying:, “Entrepreneurs are the only people who work 80 hour weeks to avoid working 40 hour weeks” How true is that! When you first start your business it’s only natural that you’ll want to do things yourself for several reasons. You’re in Start-Up Mode and...
Google’s Big Push to Improve Online Presence for Local Businesses
Google has launched a new site to help business owners improve their website content and take advantage of Google’s new push for better content. The new Google site has tools to evaluate current data for local businesses so owners can visually see how they stack up....
Google Plans To Penalize Doorway Pages
Google announced an upcoming change in their ranking algorithm for “doorway pages” and are advising users to stop using them. What are doorway pages? They are special pages designed to help a website rank for a particular keyword or phrase that has very little to do...
The Advantages of Using a Boutique Agency Vs. Marketing Firm
In Sydney Pollack’s 1995 film "Sabrina," Julia Ormond reminds Harrison Ford, “More is not always better, Linus. Sometimes it’s just more.” The same applies when comparing a large marketing firm with a boutique agency. Some people reason that a large firm has more...
Why You Should Document Your Network System
For many of us in the IT world, we enjoy working on computers, building networks, designing programs, and implementing new systems. But when it comes to the “paperwork” side of the business, many of us tend to lag behind and let those tasks fall between the cracks....
Backup Horror Stories
Ask someone to name something scary, and chances are you'll hear about fears of spiders, snakes, or creepy clowns. But in today’s society, with cybercrime on the rise, you’ll probably also find “loss of computer data” on that list of fears. We’ve become so reliant on...
How to Protect Your Data from a Natural Disaster
As 2017 comes to a close, many of us will remember the slate of natural disasters that have hit the country over the last 12 months. From hurricanes in the fall that hit Texas, Louisiana, Florida, and Puerto Rico to wildfires blazing out of control in California,...
4 Ways to Protect Your Company From a Cyber Attack
There is an old saying that a chain is only as strong as its weakest link. That is definitely the way it works for cyber security. Unfortunately, many employees in some companies have proven themselves to be the weak link in their network security chain. Staying one...
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Is PPC Advertising Right for Your Business?
If you want to improve exposure to your target audience and drive more traffic to your website you should seriously consider a Pay per click (PPC) advertising campaign. PPC is an effective way to reach the top positions in Google without spending a lot of time and...
Happy Holidays from the Grafique Team
We hope we put a smile on your face. 2014 has been a wonderful year of growth for us. We’ve added new members to our team and have redesigned our website with a new, fresh face. We hope you like it as much as we do. As we approach the holiday season and the...
How to Prove Social Media Marketing is Profitable
Before you can begin to build your social media strategy your website should be filled with interesting and compelling content (blog posts, videos, webinars, eBooks, and whitepapers). Why is that important? When used properly social media can extend the reach of...
Having Generic Keywords On The First Page Doesn’t Guarantee Sales/Clicks To Your Website
People seem to think just because they have a keyword or key phrase on the first page of Google that it automatically means people will buy their product/service. That isn't the case. Generic keywords, also called short keywords, are words or phrases with a relatively...
Why You Should Outsource Your Marketing
It is already common practice to outsource development, accounting, customer service, and other areas of your business because it’s been found to save money/time on overhead, commitment, recruiting time, training time, and expenses that come with a full-time staff....